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Amazon joins quick commerce race, to focus on beauty and home next

Economic Times · 3m

Amazon has launched its quick delivery service, Amazon Now, in select Bengaluru areas, expanding beyond an initial employee-only pilot. The initiative focuses on quick delivery of items, primarily grocery and daily essentials, with plans to add beauty, home, and kitchen categories. This entry into the quick commerce sector is part of a strategy amid growing competition. Amazon's service is set against rivals like Flipkart, Swiggy Instamart, Blinkit, and Zepto, amid a projected market growth.