News on Medial

Related News

Kidswear brand Orange Sugar raises pre-seed round

EntrackrEntrackr · 3m ago
Kidswear brand Orange Sugar raises pre-seed round
Medial

Kidswear brand Orange Sugar has raised Rs 4 crore in a pre-seed funding round from Consumer Collective by Atrium and Ramakant Sharma. The round also saw participation from a group of angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan. The fresh capital will be utilized to launch new product lines and categories within the premium kidswear segment, while further strengthening its distribution network across digital marketplaces, quick commerce and offline retail, Orange Sugar said in a press release. Co-founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar addresses the growing demand for high-quality, comfortable, and stylish kidswear for children up to 10 years. The brand offers 100% cotton everyday basics that blend safety, durability, and modern design, catering to the expectations of contemporary Indian parents. According to Orange Sugar, its products are available on leading e-commerce marketplaces such as Myntra, Firstcry, and Nykaa Fashion, along with its own D2C platform. “At Orange Sugar, we’re building India’s go-to brand for the other 80% premium everyday essentials that kids truly live in. This fundraise is a strong validation of our vision, and with the support of experienced investors, we’re ready to scale, innovate, and lead this category with uncompromised quality and trust,” said Tarun Agrawal, co-founder of Orange Sugar.

Beco raises $10 Mn in pre-Series B round led by Tanglin

EntrackrEntrackr · 1y ago
Beco raises $10 Mn in pre-Series B round led by Tanglin
Medial

Beco, a homegrown eco-friendly home, kitchen and personal care brand, has raised $10 million in its pre-Series B round led by Tanglin Venture Partners. The round also saw participation from Titan Capital Winners Fund, Manish Choksi, promoter of Asian paints, existing investor Rukam Capital and Synergy Capital. Earlier in December 2022, the Mumbai-based company had raised $3 million in its Series A round led by Rukam Capital and others. Entrackr had exclusively reported the Series A round in August 2022. The proceeds will be used towards innovation and expanding production capacity; developing a strong offline sales infrastructure in key geographies, and lastly, towards brand building and enhancing brand awareness. Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco claims to be a pure eco-friendly and zero-plastic company which offers a wide range of products for home & kitchen and personal care. Its offerings include tissues, towel rolls and toiletries among others. Beco claims to have achieved an exponential 3x growth in the last year. It has a presence in 10,000 retail stores, with order values matching or exceeding those of legacy brands. In just five years, Beco has established a strong foothold in e-commerce and quick commerce platforms such as Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. It is available in general trade across 20 cities and has entered modern trade, with plans to expand to other major players by the end of this quarter.

Download the medial app to read full posts, comements and news.