News on Medial

Zee Entertainment aims for dominance in prime-time Telugu TV viewership market

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Media and entertainment company Zee Entertainment Enterprises is focusing on capturing a dominant position in the prime-time television viewership market in the Telugu language. The southern territory is the company's fastest-growing cluster within the television business. Zee Entertainment operates 14 channels across the Tamil, Telugu, Kannada, and Malayalam regions and currently holds a 17% market share in the south. They believe that television will remain the preferred form of entertainment in the region, even as digital infrastructure improves. The company also highlighted some emerging trends in the south Indian TV market, such as the demand for positive stories and stronger female characters.