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Amazon Prime Video plots Hollywood expansion

Economic TimesEconomic Times Ā· 4m
Amazon Prime Video plots Hollywood expansion

Mike Hopkins, the head of Amazon Prime Video, has transformed the streaming service into a major player in the entertainment industry. Under his leadership, Prime Video has expanded its original programming, sports offerings, and advertising capabilities. With partnerships with top stars and exclusive sports content, Amazon aims to attract a larger share of the digital advertising market from traditional television. While it still trails behind industry leaders Netflix and YouTube in terms of streaming viewership, Amazon's ambitions in creating a comprehensive entertainment destination are becoming clearer. The company plans to increase its theatrical releases and invest in diverse content that appeals to a wide audience.

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