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Amazon prime ropes in FanCode to enter sports streaming space

Inc42 · 1y ago

Amazon prime ropes in FanCode to enter sports streaming space

Amazon Prime Video has partnered with FanCode to offer sports content to its viewers in India. FanCode will provide access to over 15 sports, including cricket, football, rugby, and kabaddi. Prime members can purchase an add-on subscription to FanCode at a discounted price of INR 249 per year. This move by Amazon Prime Video aims to cater to the diverse interests of sports enthusiasts in the country and provide a comprehensive entertainment experience.

Related News

Dream Sports’ FanCode Secures Multi-Year AFC Competition Rights In India

Inc42 · 1y ago

Dream Sports’ FanCode Secures Multi-Year AFC Competition Rights In India

FanCode, a subsidiary of Dream11 parent Dream Sports, has acquired the exclusive streaming rights for various Asian Football Confederation (AFC) competitions for the 2023-24 and 2024-25 seasons through a sub-licensing agreement with Football Sports Development Limited (FSDL), the media rights holder for AFC competitions in India. The rights will cover multiple AFC competitions, including the AFC Champions League and AFC Cup. FanCode offers interactive live streaming in subscription formats and aims to bring renowned international football stars to Indian fans.

FanCode ranks ninth globally in sports entertainment app downloads

Economic Times

Economic Times · 6m ago

FanCode ranks ninth globally in sports entertainment app downloads

FanCode has been recognized as India's leading sports entertainment app and ranks ninth globally in downloads as per the Sensor Tower State of Mobile 2025 report. Founded in 2019 by Yannick Colaco and Prasana Krishnan, the app has over 160 million users, offering diverse sports coverage, live-streaming, and exclusive partnerships. It ranks third for downloads in India and leads in the Asia-Pacific for in-app purchase growth. FanCode aims to innovate and expand sports fandom.

Dream11 parent testing app to foray into financial services under DreamSuite Finance brand - The Economic Times

Economic Times

Economic Times · 5d ago

Dream Sports, known for Dream11, is testing a new app, Dream Money, to enter the financial services market. Following a government ban on online money games, Dream Sports closed its money-based gaming operations. Dream Money, under pilot testing, aims to offer services like daily gold purchases and fixed deposits via the Dreamsuite Finance brand. Despite regulatory challenges, Dream Sports continues to operate its sports and travel platforms like Dream Set Go and FanCode.

Amazon Prime Video plots Hollywood expansion

Economic Times

Economic Times · 1y ago

Amazon Prime Video plots Hollywood expansion

Mike Hopkins, the head of Amazon Prime Video, has transformed the streaming service into a major player in the entertainment industry. Under his leadership, Prime Video has expanded its original programming, sports offerings, and advertising capabilities. With partnerships with top stars and exclusive sports content, Amazon aims to attract a larger share of the digital advertising market from traditional television. While it still trails behind industry leaders Netflix and YouTube in terms of streaming viewership, Amazon's ambitions in creating a comprehensive entertainment destination are becoming clearer. The company plans to increase its theatrical releases and invest in diverse content that appeals to a wide audience.

FanCode eyes more users on exclusive F1 deal

Livemint

Livemint · 1y ago

FanCode eyes more users on exclusive F1 deal

FanCode, the Indian sports streaming platform, has secured the exclusive broadcasting rights for Formula 1 in the Indian market for the 2024 and 2025 seasons. The platform plans to offer comprehensive coverage of the F1 season, including practice sessions, qualifying sessions, F1 Sprint events, and Grands Prix. FanCode will also produce unique programming around race weekends and aims to expand its 100 million user base through this partnership. F1 races will continue to be available on F1 TV, but at a higher price point.

Amazon tops $1.8 billion ad-spending commitment target for video-streaming services: reports

Economic Times

Economic Times · 11m ago

Amazon tops $1.8 billion ad-spending commitment target for video-streaming services: reports

Amazon has reportedly achieved its goal of attracting $1.8 billion in advertising spending commitments for its video-streaming services for the upcoming year. This includes ads on Prime Video and live sports telecasts, such as NFL's Thursday Night Football. The company aims to capture a significant share of ad budgets as they shift towards streaming-video services. Amazon recently started placing ads on Prime Video and secured rights to carry NBA games in a lucrative 11-year deal. Despite missing estimates for advertising sales in Q2, the company continues to invest in its ad revenue growth.

JioCinema announces new ad-free premium plan for ₹29 a month

Livemint

Livemint · 1y ago

JioCinema announces new ad-free premium plan for ₹29 a month

JioCinema, the video streaming platform of Reliance Industries, has introduced new subscription plans to compete with Netflix, Disney+Hotstar, and Amazon Prime Video in the Indian OTT market. JioCinema Premium offers ad-free content in multiple languages, including original series and movies, for ₹29 per month. They also provide a family plan for ₹89 per month that allows streaming on up to four devices simultaneously. JioCinema will continue to offer some free content through ad-supported plans, including sports content and entertainment programming. The new subscription plans undercut the pricing of competitors like Netflix, Disney+Hotstar, and Amazon Prime Video.

Dream11-Owned FanCode To Shut Sports Merchandise Business

Inc42 · 22h ago

Dream11-Owned FanCode To Shut Sports Merchandise Business

FanCode, owned by Dream Sports, is set to shut its FanCode Shop by October 2025. The decision, made in June, was driven by challenges in viability and counterfeit products affecting growth. The closure aims to allow the company to focus on its core content operations. Despite efforts, persistent issues in the merchandise business led to the strategic shift. FanCode, a part of Dream11's parent company, will reallocate resources to strengthen its primary offerings.

Amazon Prime Video to stream ads during movies, TV shows from Jan 29

Business Insider

Business Insider · 1y ago

Amazon Prime Video to stream ads during movies, TV shows from Jan 29

Amazon Prime Video will start showing advertisements during movies and TV shows from January 29, in an effort to expand its ad business and increase revenue. Prime Video customers can choose to pay an additional $2.99 per month to avoid limited ads. Amazon aims to have significantly fewer ads than linear TV and other streaming TV providers. The move comes as rival streaming services raise subscription rates and incorporate ads. Amazon Prime currently costs $14.99 per month, and Prime Video can be subscribed to individually for $8.99 per month.

Advertisement rates may see correction following Disney-Reliance merger

Thehindubusinessline

Thehindubusinessline · 1y ago

Advertisement rates may see correction following Disney-Reliance merger

The proposed merger between Disney and Reliance has raised concerns about potential increases in ad rates. While advertisers worry that the merged company will raise rates indiscriminately given their monopoly in live sports and linear programming, others argue that higher rates are necessary to recover content costs. Analysts predict a 20-25% increase in ad rates after the merger. Advertisers and industry experts stress the importance of maintaining a competitive market with 2-3 major players to prevent excessive control over pricing and inventory. However, it is believed that Netflix and Amazon Prime will still be able to hold their ground in the streaming space.

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