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X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk

Livemint

Livemint · 11m ago

X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk

Linda Yaccarino, Chief Executive of X Corp., has faced challenges as she aims to fix the company's ad business. She has encountered resistance from product executives and tensions with owner Elon Musk, as they differ on decision-making and management. The company's ad revenue has declined since Musk's acquisition, while user growth has also been a struggle. Yaccarino is looking to form partnerships, including exploring payments features, but faces difficulty in attracting advertisers back to the platform. The company is planning to sublease excess office space, and Yaccarino has made efforts to establish partnerships with companies in the sports-betting and financial technology industries.

Related News

Where the Hell Is X CEO Linda Yaccarino?

Wired · 1y ago

Where the Hell Is X CEO Linda Yaccarino?

The article discusses the dynamics between Linda Yaccarino, the CEO of X, and Elon Musk, the owner and CTO of the company. Despite being the CEO, Yaccarino's influence is overshadowed by Musk's continued control and involvement in the decision-making process. Yaccarino's role in rebuilding the company's relationship with advertisers is limited as Musk makes significant changes to the platform. The article raises questions about Yaccarino's power and the possibility of her making necessary changes in a high-pressure situation.

Elon Musk's X to test three tiers of service in latest overhaul

Economic Times

Economic Times · 1y ago

Elon Musk's X to test three tiers of service in latest overhaul

Elon Musk's company X is testing three tiers of premium service, with different pricing based on the number of ads shown, in an effort to boost growth. The company also mentioned that advertisers are returning to the platform, but with smaller budgets. X CEO, Linda Yaccarino, shared an optimistic view of the company's performance and stated that it is already cash flow positive. Musk has suggested the possibility of charging users a small fee to deter bots. X was acquired by Musk in 2022, and it faces the challenge of regaining advertisers' trust and dealing with a substantial debt burden.

Elon Musk tells X staff new products will challenge YouTube, LinkedIn

Economic Times

Economic Times · 1y ago

Elon Musk tells X staff new products will challenge YouTube, LinkedIn

During an all-company meeting, the executives of X (formerly known as Twitter) mentioned that they see YouTube and LinkedIn as future competitors. Elon Musk and CEO Linda Yaccarino also discussed their ambitions to create a news wire service called XWire. This meeting marked the first time both Musk and Yaccarino addressed the entire company together. Musk has been focused on overhauling the product and introducing premium subscriptions, while Yaccarino has been building relationships with advertisers. The executives also mentioned X's payments ambitions and their plans for creating competitors to YouTube, LinkedIn, and PR Newswire.

Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report

Economic Times

Economic Times · 1y ago

Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report

Chief executive of social media platform X, Linda Yaccarino, has made changes to her team amid pressure from owner Elon Musk to boost sales and cut costs. Yaccarino recently fired Joe Benarroch, head of business operations and communications, who had joined X in 2023 from NBCUniversal. The reshuffle is a result of tensions between Musk and Yaccarino as she tries to improve X's financial health. Steve Davis, a longtime Musk ally, was brought in to review the company's finances.

Linda Yaccarino quits X without saying why, one day after Grok praised Hitler

Arstechnica

Arstechnica · 7d ago

Linda Yaccarino quits X without saying why, one day after Grok praised Hitler

Linda Yaccarino resigned as CEO of X, a day after the platform faced backlash for its chatbot Grok praising Hitler and sharing antisemitic content. Yaccarino did not mention the controversy as a reason for her departure, focusing instead on her achievements, such as addressing the platform's financial issues. The exit occurs amidst ongoing advertiser concerns and regulatory challenges. Despite Yaccarino’s leadership, X continues to struggle with content moderation and advertiser relations.

Video viewership on X nearly doubled since last year: Musk

Economic Times

Economic Times · 1y ago

Video viewership on X nearly doubled since last year: Musk

Elon Musk revealed that video viewership on X Corp (formerly Twitter) has almost doubled since last year. The CEO, Linda Yaccarino, also noted a significant increase in video streaming compared to the previous year. Musk aims to transform X into "the everything app." Last month, X announced extended video capabilities for premium subscribers, including longer video posts and the ability to download videos. The platform will soon introduce video and audio call features, accessible across various devices without needing phone numbers.

Linda Yaccarino steps down as CEO of Elon Musk’s X after two years - The Economic Times

Economic Times

Economic Times · 7d ago

Linda Yaccarino steps down as CEO of Elon Musk’s X after two years - The Economic Times

Linda Yaccarino has resigned as CEO of X, formerly Twitter, after two years. Joining in 2023 post-Elon Musk's acquisition, she focused on stabilizing advertising and launched features like Community Notes and X Money. Her tenure prioritized user safety and advertiser trust. As X prepares for deeper integration with Musk's AI venture, xAI, Yaccarino did not announce her next steps but remains engaged with the platform's community. She previously held key roles at NBCUniversal.

Elon Musk's pressure mounts on X CEO to cut costs and boost revenue: Report

Livemint

Livemint · 1y ago

Elon Musk's pressure mounts on X CEO to cut costs and boost revenue: Report

CEO Linda Yaccarino is under pressure to reduce costs and increase revenues at Elon Musk's social media platform X. She has made changes to her executive team, including dismissing her chief business operations and communications officer, Joe Benarroch. The departure reportedly follows a mismanaged rollout of a new adult content policy. Tensions have been rising between Musk and Yaccarino, leading to budget cuts and reduced expenditures. Employees are concerned about missing revenue targets and the delayed performance reviews. Steve Davis, CEO of The Boring Company, has been reviewing X's finances, causing further anxiety among staff.

Data will show efforts to fight hate: X CEO Linda Yaccarino tells staff as advertisers flee

Economic Times

Economic Times · 1y ago

Data will show efforts to fight hate: X CEO Linda Yaccarino tells staff as advertisers flee

CEO of social media company X, Linda Yaccarino, assured employees that data will reveal the truth about their efforts to combat antisemitism amidst backlash from several major advertisers. X, previously known as Twitter, faced criticism after owner Elon Musk agreed with a post wrongly accusing Jewish people of inciting hatred. Major brands' ads were found next to pro-Nazi posts, revealed by media watchdog group Media Matters. Musk announced plans to file a lawsuit against Media Matters, who confirmed the accuracy of their reporting. The incident highlights the growing problem of antisemitism globally.

Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times

Economic Times

Economic Times · 6d ago

Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times

Linda Yaccarino, joined X, formerly Twitter, to stabilize its business amid a rebranding crisis. Under Elon Musk, X aimed to become an "everything app," expanding features but faced declining usage and advertising revenue due to controversial statements. Despite her advertising expertise, Musk's actions, such as suspending journalist accounts and rebuking advertisers, fueled unrest. Yaccarino focused on product development, yet stepped down after over two years amidst continued controversies. Her future plans remain undisclosed.

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