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Linda Yaccarino steps down as CEO of Elon Musk’s X after two years - The Economic Times

Economic Times

Economic Times · 1m ago

Linda Yaccarino steps down as CEO of Elon Musk’s X after two years - The Economic Times

Linda Yaccarino has resigned as CEO of X, formerly Twitter, after two years. Joining in 2023 post-Elon Musk's acquisition, she focused on stabilizing advertising and launched features like Community Notes and X Money. Her tenure prioritized user safety and advertiser trust. As X prepares for deeper integration with Musk's AI venture, xAI, Yaccarino did not announce her next steps but remains engaged with the platform's community. She previously held key roles at NBCUniversal.

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Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times

Economic Times

Economic Times · 1m ago

Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times

Linda Yaccarino, joined X, formerly Twitter, to stabilize its business amid a rebranding crisis. Under Elon Musk, X aimed to become an "everything app," expanding features but faced declining usage and advertising revenue due to controversial statements. Despite her advertising expertise, Musk's actions, such as suspending journalist accounts and rebuking advertisers, fueled unrest. Yaccarino focused on product development, yet stepped down after over two years amidst continued controversies. Her future plans remain undisclosed.

Former X CEO Yaccarino takes helm at digital health company eMed - The Economic Times

Economic Times

Economic Times · 16d ago

Former X CEO Yaccarino takes helm at digital health company eMed - The Economic Times

Linda Yaccarino, a veteran in advertising, has been appointed CEO of eMed Population Health, a telehealth startup focused on weight loss and diabetes care. She stepped down from her previous role as the CEO of platform X after two years, during which she attempted to stabilize its reputation. Despite her lack of healthcare experience, eMed aims to leverage her expertise in digital revenue growth to accelerate its initiatives, like virtual diagnostics and weight management.

Elon Musk’s new hire has an impossible job

Livemint

Livemint · 11m ago

Elon Musk’s new hire has an impossible job

Angela Zepeda, former CMO of Hyundai, has been appointed as the new global head of marketing for X, the social media platform owned by Elon Musk. Zepeda's task is to rehabilitate X's reputation and attract advertisers and users back to the platform, with many major advertisers having departed or reduced spending due to concerns about controversial content. Zepeda has a close relationship with X CEO Linda Yaccarino, and her successful track record at Hyundai, including brand overhauls and celebrity endorsements, could prove valuable for X's repositioning efforts.

X (Twitter) to turn proiftable next year

Economic Times

Economic Times · 1y ago

X (Twitter) to turn proiftable next year

Linda Yaccarino, CEO of X (formerly known as Twitter), stated that the social media platform could turn a profit in early 2024 under Elon Musk's ownership. She defended the company's progress and addressed concerns regarding advertiser retention and the platform's changes. Yaccarino mentioned positive trends in key metrics but did not provide specific information. While facing lawsuits and accusations of unpaid rent and severance, X has also faced scrutiny over hateful and antisemitic content. Yaccarino defended the progress made on safety measures and defended Musk's right to freedom of speech.

Musk's X taps former Tubi executive Banki as CFO

Economic Times

Economic Times · 9m ago

Musk's X taps former Tubi executive Banki as CFO

Elon Musk's X Corp has hired former Tubi executive Mahmoud Reza Banki as its CFO, signaling a shift in focus for the social media platform. Banki joined X in November, having previously served as the finance chief at Tubi for six years. X has been making efforts to attract advertisers amidst growing competition from social media giants like Meta Platforms. Banki's appointment suggests a potential emphasis on video content for X. Last year, Musk appointed Linda Yaccarino as CEO in an attempt to revive the company's ad revenue.

Elon Musk's latest: Digital wallet 'X Money' unveiled in pact with Visa

Economic Times

Economic Times · 6m ago

Elon Musk's latest: Digital wallet 'X Money' unveiled in pact with Visa

Elon Musk's platform, X, has introduced its digital wallet "X Money" in partnership with Visa. Announced by X CEO Linda Yaccarino, this service will launch later this year, enabling U.S. users to fund and transfer money instantly using Visa Direct with their debit cards. The initiative aligns with Musk’s vision of X as a multi-functional app. Despite user growth and revenue challenges, X Money marks significant progress towards this super app ambition.

Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report

Economic Times

Economic Times · 1y ago

Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report

Chief executive of social media platform X, Linda Yaccarino, has made changes to her team amid pressure from owner Elon Musk to boost sales and cut costs. Yaccarino recently fired Joe Benarroch, head of business operations and communications, who had joined X in 2023 from NBCUniversal. The reshuffle is a result of tensions between Musk and Yaccarino as she tries to improve X's financial health. Steve Davis, a longtime Musk ally, was brought in to review the company's finances.

Elon Musk tells X staff new products will challenge YouTube, LinkedIn

Economic Times

Economic Times · 1y ago

Elon Musk tells X staff new products will challenge YouTube, LinkedIn

During an all-company meeting, the executives of X (formerly known as Twitter) mentioned that they see YouTube and LinkedIn as future competitors. Elon Musk and CEO Linda Yaccarino also discussed their ambitions to create a news wire service called XWire. This meeting marked the first time both Musk and Yaccarino addressed the entire company together. Musk has been focused on overhauling the product and introducing premium subscriptions, while Yaccarino has been building relationships with advertisers. The executives also mentioned X's payments ambitions and their plans for creating competitors to YouTube, LinkedIn, and PR Newswire.

X removes Hamas-affiliated accounts as its CEO drops out of key tech event

Economic Times

Economic Times · 1y ago

X removes Hamas-affiliated accounts as its CEO drops out of key tech event

Social media platform X has taken action to remove newly-created Hamas-affiliated accounts and purge tens of thousands of posts containing violent and hateful content amid the ongoing Israel-Hamas conflict. The platform also mentioned actively monitoring for antisemitic speech and taking steps to address manipulation of trending topics. Additionally, X saw a surge in daily active users in the conflict area, prompting the company to classify it as a crisis. Meanwhile, X CEO Linda Yaccarino cancelled her appearance at a tech conference to focus on platform safety due to the global crisis unfolding.

Elon Musk's pressure mounts on X CEO to cut costs and boost revenue: Report

Livemint

Livemint · 1y ago

Elon Musk's pressure mounts on X CEO to cut costs and boost revenue: Report

CEO Linda Yaccarino is under pressure to reduce costs and increase revenues at Elon Musk's social media platform X. She has made changes to her executive team, including dismissing her chief business operations and communications officer, Joe Benarroch. The departure reportedly follows a mismanaged rollout of a new adult content policy. Tensions have been rising between Musk and Yaccarino, leading to budget cuts and reduced expenditures. Employees are concerned about missing revenue targets and the delayed performance reviews. Steve Davis, CEO of The Boring Company, has been reviewing X's finances, causing further anxiety among staff.

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