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News on Medial
Data will show efforts to fight hate: X CEO Linda Yaccarino tells staff as advertisers flee
Economic Times
·
1y ago
Medial
CEO of social media company X, Linda Yaccarino, assured employees that data will reveal the truth about their efforts to combat antisemitism amidst backlash from several major advertisers. X, previously known as Twitter, faced criticism after owner Elon Musk agreed with a post wrongly accusing Jewish people of inciting hatred. Major brands' ads were found next to pro-Nazi posts, revealed by media watchdog group Media Matters. Musk announced plans to file a lawsuit against Media Matters, who confirmed the accuracy of their reporting. The incident highlights the growing problem of antisemitism globally.
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Elon Musk tells X staff new products will challenge YouTube, LinkedIn
Economic Times
·
1y ago
Medial
During an all-company meeting, the executives of X (formerly known as Twitter) mentioned that they see YouTube and LinkedIn as future competitors. Elon Musk and CEO Linda Yaccarino also discussed their ambitions to create a news wire service called XWire. This meeting marked the first time both Musk and Yaccarino addressed the entire company together. Musk has been focused on overhauling the product and introducing premium subscriptions, while Yaccarino has been building relationships with advertisers. The executives also mentioned X's payments ambitions and their plans for creating competitors to YouTube, LinkedIn, and PR Newswire.
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Elon Musk’s new hire has an impossible job
Livemint
·
10m ago
Medial
Angela Zepeda, former CMO of Hyundai, has been appointed as the new global head of marketing for X, the social media platform owned by Elon Musk. Zepeda's task is to rehabilitate X's reputation and attract advertisers and users back to the platform, with many major advertisers having departed or reduced spending due to concerns about controversial content. Zepeda has a close relationship with X CEO Linda Yaccarino, and her successful track record at Hyundai, including brand overhauls and celebrity endorsements, could prove valuable for X's repositioning efforts.
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More than 10 million people have signed up for X in December: CEO Linda Yaccarino
Economic Times
·
1y ago
Medial
According to X CEO Linda Yaccarino, more than 10 million people have signed up for X in December. X, formerly known as Twitter, is facing a potential loss of up to $75 million in advertising revenue as major brands pause their marketing campaigns on the platform. This announcement comes as X continues to face scrutiny over its handling of hate speech and misinformation.
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Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times
Economic Times
·
29d ago
Medial
Linda Yaccarino, joined X, formerly Twitter, to stabilize its business amid a rebranding crisis. Under Elon Musk, X aimed to become an "everything app," expanding features but faced declining usage and advertising revenue due to controversial statements. Despite her advertising expertise, Musk's actions, such as suspending journalist accounts and rebuking advertisers, fueled unrest. Yaccarino focused on product development, yet stepped down after over two years amidst continued controversies. Her future plans remain undisclosed.
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Musk's X taps former Tubi executive Banki as CFO
Economic Times
·
8m ago
Medial
Elon Musk's X Corp has hired former Tubi executive Mahmoud Reza Banki as its CFO, signaling a shift in focus for the social media platform. Banki joined X in November, having previously served as the finance chief at Tubi for six years. X has been making efforts to attract advertisers amidst growing competition from social media giants like Meta Platforms. Banki's appointment suggests a potential emphasis on video content for X. Last year, Musk appointed Linda Yaccarino as CEO in an attempt to revive the company's ad revenue.
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X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk
Livemint
·
1y ago
Medial
Linda Yaccarino, Chief Executive of X Corp., has faced challenges as she aims to fix the company's ad business. She has encountered resistance from product executives and tensions with owner Elon Musk, as they differ on decision-making and management. The company's ad revenue has declined since Musk's acquisition, while user growth has also been a struggle. Yaccarino is looking to form partnerships, including exploring payments features, but faces difficulty in attracting advertisers back to the platform. The company is planning to sublease excess office space, and Yaccarino has made efforts to establish partnerships with companies in the sports-betting and financial technology industries.
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Elon Musk's X to test three tiers of service in latest overhaul
Economic Times
·
1y ago
Medial
Elon Musk's company X is testing three tiers of premium service, with different pricing based on the number of ads shown, in an effort to boost growth. The company also mentioned that advertisers are returning to the platform, but with smaller budgets. X CEO, Linda Yaccarino, shared an optimistic view of the company's performance and stated that it is already cash flow positive. Musk has suggested the possibility of charging users a small fee to deter bots. X was acquired by Musk in 2022, and it faces the challenge of regaining advertisers' trust and dealing with a substantial debt burden.
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Average user spends 32 minutes a day on X as Elon Musk completes first year as owner
Economic Times
·
1y ago
Medial
The average user spends more than 32 minutes a day on social media platform X, according to CEO Linda Yaccarino. She also stated that the platform sees around 1.5 million sign-ups per day. Yaccarino acknowledged the importance of open and respectful discourse while emphasizing the company's commitment to safety. Controversies surrounding X, including the spread of misinformation and anti-semitic tweets, continue to persist. However, efforts are being made to improve brand safety and innovation on the platform.
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X reportedly testing new paid premium membership tiers
Economic Times
·
1y ago
Medial
According to reports, X is testing new paid premium membership tiers, including Basic, Standard, and Plus. The Basic plan will not reduce the number of ads, the Standard tier will show half as many ads, and the Plus premium offering will remove ads entirely. The cost of the Plus tier might be more than the current $8 per month. X CEO, Linda Yaccarino, recently stated that the company's advertising, data licensing, and subscription revenue is growing, and they aim to be profitable by early 2024.
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Elon Musk's pressure mounts on X CEO to cut costs and boost revenue: Report
Livemint
·
1y ago
Medial
CEO Linda Yaccarino is under pressure to reduce costs and increase revenues at Elon Musk's social media platform X. She has made changes to her executive team, including dismissing her chief business operations and communications officer, Joe Benarroch. The departure reportedly follows a mismanaged rollout of a new adult content policy. Tensions have been rising between Musk and Yaccarino, leading to budget cuts and reduced expenditures. Employees are concerned about missing revenue targets and the delayed performance reviews. Steve Davis, CEO of The Boring Company, has been reviewing X's finances, causing further anxiety among staff.
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