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Workroom Automation raises seed funding led by Equirus InnovateX Fund

EntrackrEntrackr ยท 9d ago
Workroom Automation raises seed funding led by Equirus InnovateX Fund
Medial

Workroom Automation raises seed funding led by Equirus InnovateX Fund. The round also saw participation from Astir Ventures, Venture Catalysts Group, and angel investors including Bhavik Dholakia, Vishal Shah, Varun Patel, Viraj Lavingia, and Bhavin Sodavadiya. The Hyderabad-based company will use the fresh proceeds to accelerate product development, strengthen its core platform, and scale go-to-market efforts. It will also focus on advancing its AI planning engine, expanding automation capabilities, and building deeper integrations across ERP, MES, and shopfloor systems. The firm plans to invest in enterprise sales, strategic partnerships, and customer success and delivery capabilities. Founded by Abhinav Atthota and Rohan Agarwal, Workroom Automation builds a connected factory platform that acts as an intelligence layer across manufacturing systems. The platform connects data across ERP, MES, machines, and shopfloor workflows to enable real-time decision-making and automated execution. The companyโ€™s AI-powered planning engine converts complex demand into daily production plans and dynamically adjusts to constraints such as machine availability, material flow, and workforce changes. It aims to improve capacity utilization, reduce delays, and enhance execution across manufacturing operations. Workroom Automation has started deploying its platform across factories in sectors including automotive, electronics, industrial machinery, and consumer goods. It is focusing on scaling deployments across multiple factories within enterprises and expanding its presence among medium and large discrete manufacturing companies. The company aims to build a unified operating system for manufacturing with capabilities around planning, orchestration, and automation while moving towards autonomous factory operations.

Related News

Consuma raises $1.3 Mn in seed round led by Equirus InnovateX Fund

EntrackrEntrackr ยท 5m ago
Consuma raises $1.3 Mn in seed round led by Equirus InnovateX Fund
Medial

Consuma raises $1.3 Mn in seed round led by Equirus InnovateX Fund Consuma, a startup that aims to disrupt traditional research methods like surveys and focus-groups, has raised $1.3 million (about Rs 11.16 crore) in seed funding round led by Equirus InnovateX Fund, along with participation from prominent angel investors such as Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and several others. The Bengaluru-based startup had previously raised $200K in the same round from Expert DOJO and others. The proceeds will be allocated for technology development and market expansion - both domestically and globally, Consuma said in a press release. Launched in 2021 by Abhilash Madabhushi, Consuma is an AI startup that aims to revolutionize how brands conduct consumer research. By replacing traditional surveys and focus groups with AI-driven analysis of digital behaviour, Consuma enables brands to access faster, richer, and more cost-effective insights. โ€œConsumers are changing faster than ever before, and brands need research methods that keep up with this rate of change. We are building technology to bring consumer research into the age of AI - driving differential insights in minutes, not months,โ€ said Abhilash Madabhushi, founder of Consuma. According to Consuma, brands can perform research in 30 minutes instead of 2-3 months, at 1/10th the cost, all while analysing 1000x more data. In less than six months since its public launch, the company claims that it already works with over 35 global brands, including Godrej and Britannia.

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