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Wellness brand Amocare raises $400K in pre-seed round

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Wellness brand Amocare has secured $400,000 in a pre-seed funding round co-led by FAAD Network and AngelBay Holdings. The proceeds will be deployed towards scaling business operations, curating more wellness products in the intimate category, building a high-trust brand, and focusing on driving customer awareness, Amocare said in a press release. Launched in 2023 by Prabhat Maheshwari, Amocare offers premium intimate wellness products with a focus on natural solutions. Its products range from personal care to intimate hygiene, catering to holistic wellness needs. According to the company, its products help in combating the rising challenge of lifestyle-related intimacy concerns by offering couples natural, effective, and scientifically formulated solutions. Gurugram-based Amocare claims that it will be expanding its product distribution in the international markets like Eastern Europe and the UK through one of its strategic investors. The other major players in this space are Bold Care, MyMuse, Pee Safe, The Sangya Project and others.