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Wellness brand Amocare raises $400K in pre-seed round

EntrackrEntrackr ยท 1y ago
Wellness brand Amocare raises $400K in pre-seed round
Medial

Wellness brand Amocare has secured $400,000 in a pre-seed funding round co-led by FAAD Network and AngelBay Holdings. The proceeds will be deployed towards scaling business operations, curating more wellness products in the intimate category, building a high-trust brand, and focusing on driving customer awareness, Amocare said in a press release. Launched in 2023 by Prabhat Maheshwari, Amocare offers premium intimate wellness products with a focus on natural solutions. Its products range from personal care to intimate hygiene, catering to holistic wellness needs. According to the company, its products help in combating the rising challenge of lifestyle-related intimacy concerns by offering couples natural, effective, and scientifically formulated solutions. Gurugram-based Amocare claims that it will be expanding its product distribution in the international markets like Eastern Europe and the UK through one of its strategic investors. The other major players in this space are Bold Care, MyMuse, Pee Safe, The Sangya Project and others.

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Gut wellness brand Lifechart raises $500K in seed round

EntrackrEntrackr ยท 1y ago
Gut wellness brand Lifechart raises $500K in seed round
Medial

Lifechart, a gut wellness brand, has successfully raised $500,000 in a seed funding round. Prajay Advisors LLP contributed $250,000, while the remaining amount came from Agility Ventures, Expert Dojo, and a group of angel investors, including Ahana Gautam, Nitish Mittersain, Sarath Sura, and Marwari Angels, through convertible instruments. Previously, Lifechart secured $200,000 in a pre-seed round in 2022 from Expert Dojo and Nazara Technologiesโ€™ Nitish Mittersain. The new funding will enhance Lifechartโ€™s AI capabilities, launch proprietary diagnostic solutions, and develop a brand focused on tier 1 cities, the company said in a press release. Co-founded in 2022 by Mukul Shah and Mansi Sharma, Lifechart aims to tackle the increasing gut health issues in India by offering AI-driven predictive technology and products created by BAMS and BHMS doctors. The brand plans to introduce plant-based microbiome-focused products and comprehensive wellness kits targeting common gut issues like constipation, fatty liver, piles, gas, and acidity. With market research indicating the global gut health market could reach $18 billion by 2025-26, Lifechartโ€™s initiatives position it to capture a significant share. Their predictive AI model aims to tailor services based on demographic and regional health patterns, having already impacted over 250,000 customers primarily in tier II, III, and IV cities.

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