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Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings

EntrackrEntrackr · 2m ago
Salt Oral Care raises $1 Mn in pre-Series A round led by Lotus Holdings
Medial

Oral wellness brand Salt Oral Care has picked up $1 million in pre-Series A funding round from Lotus Holdings (Lotus Herbals Family Office). The investment will be executed in two tranches, with the company’s average post-money valuation across the round pegged at Rs 46 crore ($5.3 million). The Mumbai-based company had previously raised $358K from Saurashtra Capital and others. The proceeds will be allocated towards new product innovation, research & development, branding and marketing initiatives, and team expansion, Salt Oral Care said in a press release. Co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is a homegrown Indian oral care brand that focuses on providing science-backed oral care products for all, with a commitment to sustainability and eco-friendly practices. It aims to create oral care products that are both effective and mindful of the environment. The brand strives to blend sustainability with a luxurious experience, offering products with reusable and recyclable containers. Salt Oral Care emphasizes the use of scientific research and rigorous testing in their product development. It prioritizes sustainable practices, including eco-friendly packaging and reducing their environmental impact. Salt says its portfolio including toothpaste and mouthwash has seen a surge in repeat purchases, driven by the brand’s positioning, minimalist aesthetic, and clinically backed performance. The brand plans to expand its footprint across India and international markets. It claims to have recorded a 448% growth over the last financial year.

Cold-pressed oil brand Gramiyaa raises pre-Series A funding

EntrackrEntrackr · 3m ago
Cold-pressed oil brand Gramiyaa raises pre-Series A funding
Medial

Snippets Cold-pressed oil brand Gramiyaa raises pre-Series A funding Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in a pre-Series A funding round led by Homegrown Ventures, along with participation from Campus Fund and Mumbai Angels. Prior to this, the Bengaluru-based company had raised $1.14 million in a seed round from Homegrown Ventures and others. The proceeds will be used to expand its production capacity to 4 lakh litres per month, enhance sourcing capabilities, streamline manufacturing processes, and strengthen distribution channels, including its D2C platform, Gramiyaa said in a press release. Founded in 2016 by Sibi Manivannan, Gramiyaa is a brand of cold-pressed cooking oil. Their products include wood-pressed oil in a variety of flavors such as groundnut oil, sesame oil, and coconut oil. The company sells the majority of its products in Tamil Nadu through independent stores as well as online. It operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity. While cold-pressed oils have historically been associated with small-scale production and fragmented supply chains, Gramiyaa is redefining the category through structure and scale by prioritizing vertical integration and manufacturing excellence. It ensures consumers receive high-quality oils made from premium seeds—free from the inconsistencies that often affect the segment. Gramiyaa combines traditional wood and stone mills with modern, hygienic facilities, and ensures authentic extraction with the highest standards of safety and consistency. Offering a wide range of cold-pressed oils, the brand reaches consumers through its D2C platform, key retail outlets, e-commerce, and quick-commerce channels.

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