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VCats and Nocking Point lead $400K Seed round in FreeStand

EntrackrEntrackr · 1y ago
VCats and Nocking Point lead $400K Seed round in FreeStand
Medial

FreeStand, a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises, has raised $400,000 in a Seed funding round led by Venture Catalysts and Nocking Point Advisors. IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda also participated in the round. With the new capital, the New Delhi-based company plans to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers. Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance. The platform has gained traction among major FMCG players like HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami. FreeStand’s capabilities extend across multiple channels like ad networks, e-commerce, and quick commerce including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels.

Related News

Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand

IndianStartupNewsIndianStartupNews · 1y ago
Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand
Medial

Venture Catalysts and Nocking Point Advisors have led a $400,000 seed funding round for FreeStand, a B2B marketing platform that aims to transform product sampling campaigns for major Indian FMCG companies. FreeStand allows for targeted and measurable outreach through organizing hundreds of sampling channels, attracting the attention of leading FMCG players like HUL and Nestle. With the new funding, FreeStand plans to broaden its offerings by including event and retail sampling channels while leveraging AI technology to simplify and enrich the product experience for FMCG marketers. The market for product sampling in India is expected to grow to $1.5 billion-$3 billion by 2027, making FreeStand well-positioned for growth in the sector.

Wundrsight raises $400K in seed round led by IPV

EntrackrEntrackr · 10m ago
Wundrsight raises $400K in seed round led by IPV
Medial

Wundrsight, a digital therapeutics startup, has raised $400K in its seed round led by Inflection Point Ventures. Social Alpha has also joined the round along with other angel investors. The proceeds will be used to expand its hospital and clinic partnerships network across India and ramp up the development of its VR-based mental health solutions, the company said in a press release. Co-founded by Raunak Swarnkar, Wundrsight focuses on digitising and standardising mental health therapy using the immersive nature of Virtual Reality (VR). The startup has also been backed by Meta (Facebook parent), DLabs at the Indian School of Business, IIT Mandi Catalyst, and NASSCOM. Currently operating in three metro cities, Wundrsight claims to have already secured contracts with over 5 hospitals, with additional partnerships with private and government hospitals underway. Offering more than 6 VR therapy products, the startup has treated over 1,000 patients across various mental health conditions, including substance use disorders, OCD, anxiety, phobia, and autism, with clinician-administered therapies. According to market research, India’s mental health market valuation is projected to reach approximately $62.86 billion by 2032, up from $6.89 billion in 2023, with a compound annual growth rate (CAGR) of 28.16%.

Wellness brand Amocare raises $400K in pre-seed round

EntrackrEntrackr · 1y ago
Wellness brand Amocare raises $400K in pre-seed round
Medial

Wellness brand Amocare has secured $400,000 in a pre-seed funding round co-led by FAAD Network and AngelBay Holdings. The proceeds will be deployed towards scaling business operations, curating more wellness products in the intimate category, building a high-trust brand, and focusing on driving customer awareness, Amocare said in a press release. Launched in 2023 by Prabhat Maheshwari, Amocare offers premium intimate wellness products with a focus on natural solutions. Its products range from personal care to intimate hygiene, catering to holistic wellness needs. According to the company, its products help in combating the rising challenge of lifestyle-related intimacy concerns by offering couples natural, effective, and scientifically formulated solutions. Gurugram-based Amocare claims that it will be expanding its product distribution in the international markets like Eastern Europe and the UK through one of its strategic investors. The other major players in this space are Bold Care, MyMuse, Pee Safe, The Sangya Project and others.

GoTrust secures $400K in pre-seed funding led by Aevitas Capital

EntrackrEntrackr · 2m ago
GoTrust secures $400K in pre-seed funding led by Aevitas Capital
Medial

GoTrust secures $400K in pre-seed funding led by Aevitas Capital Privacy compliance and data governance startup GoTrust has secured $400K in a pre-seed funding round led by Aevitas Capital Private Limited, with participation from other angel investors. According to a press release from GoTrust, the fresh capital will be used to accelerate product development, expand its talented team, and broaden its reach in both domestic and international markets. Launched in 2023 by Himanshu Gautam, GoTrust provides businesses with tools to navigate complex data protection regulations. Its platform includes features such as consent management, data mapping, and risk assessment, helping companies meet compliance standards while building customer trust. The Noida-based startup claims that its solution integrates easily with existing systems and offers key functionalities, including automated data discovery, consent and preference management, DSR automation, compliance tracking with a DPO Runbook (covering GDPR, CCPA, HIPAA, DPDPA), third-party risk management, and centralized policy updates. GoTrust says its platform allows businesses to replace manual, fragmented processes with a secure and scalable solution—reducing risk, saving time, and strengthening digital trust. It addresses the growing demand for data protection by offering user-friendly, adaptable compliance solutions tailored to organizations of various sizes, ensuring seamless adherence to evolving data protection standards. It may directly or indirectly compete with the other players in this space such as OneTrust, Securiti.AI, and SISA Network Intelligence.

Clean Fanatics raises $2 Mn in seed round led by Inflection Point Ventures

EntrackrEntrackr · 7d ago
Clean Fanatics raises $2 Mn in seed round led by Inflection Point Ventures
Medial

Clean Fanatics raises $2 Mn in seed round led by Inflection Point Ventures Clean Fanatics, a premium platform offering home services, has raised Rs 17 crore ($2 million) in a seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from Blume Founders Fund, Let’s Venture (now LVX), Trica, TiE Angels, and several prominent angel investors. The proceeds will be used to expand the team, upgrade the technology infrastructure, and scale new service verticals including civil construction and home renovation. Founded by BJ Arun, Clean Fanatics specializes in services such as deep cleaning, painting, marble polishing, and home renovation. The firm claims that it is currently generating a monthly recurring revenue (MRR) of Rs 2 crore in Bengaluru alone, servicing over 2,500 homes every month. Over the last 24 months, Clean Fanatics has grown its revenue by 8x, backed by strong customer referrals and operational efficiency.

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