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Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand

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Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand

Venture Catalysts and Nocking Point Advisors have led a $400,000 seed funding round for FreeStand, a B2B marketing platform that aims to transform product sampling campaigns for major Indian FMCG companies. FreeStand allows for targeted and measurable outreach through organizing hundreds of sampling channels, attracting the attention of leading FMCG players like HUL and Nestle. With the new funding, FreeStand plans to broaden its offerings by including event and retail sampling channels while leveraging AI technology to simplify and enrich the product experience for FMCG marketers. The market for product sampling in India is expected to grow to $1.5 billion-$3 billion by 2027, making FreeStand well-positioned for growth in the sector.

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