Uni Seoul raises Rs 5 Cr in seed round led by Sauce VC

Entrackr · 16d

Lifestyle brand Uni Seoul has raised Rs 5 crore ($585K) in a seed funding round led by Sauce VC, with participation from Panthera Peak Ventures, Arun Venkatachalam, Sangeet Agrawal, Navin Parwal, and Yogesh Kabra. The proceeds will be used to expand its offline presence in tier I cities, including Bengaluru, Hyderabad, and Chennai. Uni Seoul also plans to launch new private labels, upgrade its direct-to-consumer platform, strengthen marketing efforts, and improve its supply chain operations. Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul sells products across home and living, personal care, gifting, and fashion accessories categories. The company operates four profitable stores in Pune, Hyderabad, Bangalore, and Nashik. The brand offers over 700 stock-keeping units (SKUs) across categories such as home & living, personal care, gifting, and fashion accessories. Approximately 40% of its products are manufactured in India through contract manufacturers, while the remaining are sourced from over 200 vendors in South Korea, India, China, and Vietnam. Uni Seoul operates two offline stores located in Pune and Nashik. The firm has also launched its online store in October 2023, which has contributed to 27% of its revenue without any marketing campaigns. The brand claims to have reported strong customer retention and an average rating of 4.8 across channels and aims to triple its growth in the next year.