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Twitter begins paying Indian creators Ads revenue share

Startup News FYI

Startup News FYI · 2y ago

Twitter begins paying Indian creators Ads revenue share

Twitter has announced its decision to start paying Indian creators a share of the advertising revenue generated from their content on the platform. This move aims to support and incentivize content creators in India, allowing them to monetize their presence and efforts on Twitter. The revenue-sharing program is expected to provide new opportunities for Indian creators to earn income through their content.

Related News

X has paid over Rs 166 crore to creators so far: CEO Linda Yaccarino

Economic Times

Economic Times · 1y ago

X has paid over Rs 166 crore to creators so far: CEO Linda Yaccarino

Twitter, now known as X Corp, has revealed that it has paid nearly $20 million (over Rs 166 crore) to creators in a bid to retain users on its platform. The social media giant started paying creators in July, giving them a share of the ad revenue earned from ads served in response to their posts. This move aims to incentivize creators and encourage users to engage with their tweets. As part of its creator ads revenue sharing program, Twitter requires users to meet specific criteria to be eligible for payouts.

Elon Musk's X will allow advertisers to run ads next to select creator's profile

Livemint

Livemint · 1y ago

Elon Musk's social media platform X (formerly Twitter) is introducing a Creator Targeting feature that allows advertisers to place ads alongside curated content from specific content creators. Advertisers can choose to display their ads before videos of selected creators on the platform. This move aims to provide advertisers more control and prevent ads from appearing next to controversial posts. The feature comes following a decline in X's ad revenue since Musk took over the platform in 2022.

YouTube now lets creators share exclusive Shorts with their paying subscribers

TechCrunch · 1y ago

YouTube now lets creators share exclusive Shorts with their paying subscribers

YouTube is introducing Members-only Shorts, a new feature that allows creators to share exclusive short-form videos with paying subscribers. In addition to existing membership perks, such as custom emojis and livestreams, subscribers can now access extra content through this feature. Creators can use Members-only Shorts for special announcements, behind-the-scenes content, or sneak peeks. This move follows TikTok's expansion of its subscription offering to non-LIVE creators, enabling them to share exclusive videos to paying subscribers. With over 70 billion daily views, Shorts has become a popular platform for monetization within YouTube's Partner Program.

X’s Indian subsidiary sees 90% plunge in FY24 revenue, profit as ad business falters

YourStory

YourStory · 9m ago

X’s Indian subsidiary sees 90% plunge in FY24 revenue, profit as ad business falters

Twitter Communications India Private Limited, an Indian subsidiary of X (previously Twitter), experienced a significant decline in revenue and profit for the fiscal year ending in March 2024, mainly due to a decrease in its ads business. The company's net profit dropped by about 90%, from Rs 30.5 crore in the previous year to Rs 3.2 crore in FY24. Operating revenue also saw a steep decline, falling from Rs 207.7 crore to Rs 21.2 crore. The company provides support services to Twitter group companies and reported a decrease in revenue from marketing support, research and development, and user support services. Expenses decreased by 88.9% in FY24. Twitter India's net worth increased to Rs 61 crore during that period.

X allows Premium+ users and organizations to publish articles

TechCrunch · 1y ago

X allows Premium+ users and organizations to publish articles

Twitter has introduced a new feature called "Articles" that allows Premium+ subscribers and verified organizations to publish long-form posts with text formatting, embedded videos and images. Previously, the character limit for long posts on Twitter was 25,000 characters for paying users, but the limit for articles appears to be higher at 100,000 characters. This move follows Elon Musk's previous announcement that Twitter is working on allowing creators to post long-form articles with mixed media. The goal is to attract writers who want to publish directly on the platform.

News organisations can also get a share of X's ad revenue: Elon Musk

Economic Times

Economic Times · 1y ago

News organisations can also get a share of X's ad revenue: Elon Musk

In his latest bid to woo journalists after paying creators via his X advertising revenue programme, the X owner has now proposed a new way for media houses to make money.

Paid users can now post up to 2 hours of 1080p, 3 hours of 720p videos on X

Economic Times

Economic Times · 1y ago

Paid users can now post up to 2 hours of 1080p, 3 hours of 720p videos on X

Elon Musk's X (formerly Twitter) has introduced video and media enhancements for its platform. Premium subscribers can post longer videos, up to two hours of 1080p quality or three hours of 720p quality. They can download videos from their timeline, enable/disable download options, get AirPlay support, auto-captioning, picture-in-picture playback, video controls, improved live broadcasting, and an immersive video player. Additionally, X announced a revenue share program for news organizations. Musk aims to attract creators and journalists, allowing them to publish directly on the platform and earn a share of advertising revenue.

Social entertainment startup Eloelo raises $13.5 million from Play Ventures

Economic Times

Economic Times · 4m ago

Social entertainment startup Eloelo raises $13.5 million from Play Ventures

Eloelo, a live social entertainment platform, secured $13.5 million in a Series B funding round led by Play Ventures. The funding will enhance AI-powered tools, expand into Indian diaspora markets, and scale offerings. Eloelo, founded in July 2020, combines live streaming, gamification, and micropayments in several Indian languages. Now monetized, it has $23 million in revenue from 1.5 million paying users and over 20,000 creators. Eloelo aims for a $60 million revenue run rate by 2025.

X will allow political ads from candidates, parties ahead of US election

Economic Times

Economic Times · 1y ago

X will allow political ads from candidates, parties ahead of US election

The social media company formerly known as Twitter, now called X, has announced that it will allow political advertising in the US from candidates and political parties, expanding its safety and elections team in preparation for the 2024 presidential election. Prior to being acquired by Elon Musk, Twitter had banned all political ads globally since 2019. In January, Twitter lifted the ban for "cause-based ads" in the US and planned to broaden the types of political ads permitted. This move aims to boost X's revenue, as many advertisers have reduced spending due to concerns about inappropriate content adjacency. X will establish a global advertising transparency center, continue to prohibit false information and undermining election ads, and address content manipulation and emerging threats.

Instagram launches its marketplace to connect brands and creators in 8 new countries

TechCrunch · 1y ago

Instagram launches its marketplace to connect brands and creators in 8 new countries

Instagram is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries, including Canada, Australia, and India. The platform will allow marketers to approach creators for paid partnerships and partnership ads, boosting organic content as ads. Brands will be matched with relevant creators through Meta's machine learning algorithm, and the marketplace will help facilitate conversations between brands and creators. This move follows similar functionalities offered by Instagram's competitors like Snap, YouTube, and TikTok, as well as other startups aiming to connect brands with creators.

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