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X has paid over Rs 166 crore to creators so far: CEO Linda Yaccarino
Economic Times
·
1y ago
Medial
Twitter, now known as X Corp, has revealed that it has paid nearly $20 million (over Rs 166 crore) to creators in a bid to retain users on its platform. The social media giant started paying creators in July, giving them a share of the ad revenue earned from ads served in response to their posts. This move aims to incentivize creators and encourage users to engage with their tweets. As part of its creator ads revenue sharing program, Twitter requires users to meet specific criteria to be eligible for payouts.
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More than 10 million people have signed up for X in December: CEO Linda Yaccarino
Economic Times
·
1y ago
Medial
According to X CEO Linda Yaccarino, more than 10 million people have signed up for X in December. X, formerly known as Twitter, is facing a potential loss of up to $75 million in advertising revenue as major brands pause their marketing campaigns on the platform. This announcement comes as X continues to face scrutiny over its handling of hate speech and misinformation.
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X (Twitter) to turn proiftable next year
Economic Times
·
1y ago
Medial
Linda Yaccarino, CEO of X (formerly known as Twitter), stated that the social media platform could turn a profit in early 2024 under Elon Musk's ownership. She defended the company's progress and addressed concerns regarding advertiser retention and the platform's changes. Yaccarino mentioned positive trends in key metrics but did not provide specific information. While facing lawsuits and accusations of unpaid rent and severance, X has also faced scrutiny over hateful and antisemitic content. Yaccarino defended the progress made on safety measures and defended Musk's right to freedom of speech.
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Linda Yaccarino steps down as CEO of Elon Musk’s X after two years - The Economic Times
Economic Times
·
1m ago
Medial
Linda Yaccarino has resigned as CEO of X, formerly Twitter, after two years. Joining in 2023 post-Elon Musk's acquisition, she focused on stabilizing advertising and launched features like Community Notes and X Money. Her tenure prioritized user safety and advertiser trust. As X prepares for deeper integration with Musk's AI venture, xAI, Yaccarino did not announce her next steps but remains engaged with the platform's community. She previously held key roles at NBCUniversal.
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X reportedly testing new paid premium membership tiers
Economic Times
·
1y ago
Medial
According to reports, X is testing new paid premium membership tiers, including Basic, Standard, and Plus. The Basic plan will not reduce the number of ads, the Standard tier will show half as many ads, and the Plus premium offering will remove ads entirely. The cost of the Plus tier might be more than the current $8 per month. X CEO, Linda Yaccarino, recently stated that the company's advertising, data licensing, and subscription revenue is growing, and they aim to be profitable by early 2024.
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Linda Yaccarino quits X without saying why, one day after Grok praised Hitler
Arstechnica
·
1m ago
Medial
Linda Yaccarino resigned as CEO of X, a day after the platform faced backlash for its chatbot Grok praising Hitler and sharing antisemitic content. Yaccarino did not mention the controversy as a reason for her departure, focusing instead on her achievements, such as addressing the platform's financial issues. The exit occurs amidst ongoing advertiser concerns and regulatory challenges. Despite Yaccarino’s leadership, X continues to struggle with content moderation and advertiser relations.
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Linda Yaccarino and X got off easy at the Senate hearing
Business Insider
·
1y ago
Medial
The Senate hearing on child exploitation and social media focused heavily on Mark Zuckerberg and Shou Zi Chew, while X CEO Linda Yaccarino managed to avoid tough questioning. Zuckerberg faced the most scrutiny, especially regarding his alleged ignorance of an email concerning teen well-being. Yaccarino stated that less than 1% of X users in the US are under 18, but it remains unclear how X tracks user ages. Although X has more adult users, it doesn't mean that teens hardly use the platform. Yaccarino also addressed concerns about X's investment in trust and safety teams. Despite avoiding embarrassment at the hearing, X still faces challenges with handling child exploitation material.
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Average user spends 32 minutes a day on X as Elon Musk completes first year as owner
Economic Times
·
1y ago
Medial
The average user spends more than 32 minutes a day on social media platform X, according to CEO Linda Yaccarino. She also stated that the platform sees around 1.5 million sign-ups per day. Yaccarino acknowledged the importance of open and respectful discourse while emphasizing the company's commitment to safety. Controversies surrounding X, including the spread of misinformation and anti-semitic tweets, continue to persist. However, efforts are being made to improve brand safety and innovation on the platform.
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Linda Yaccarino's two years at X were about restabilising a platform in crisis - The Economic Times
Economic Times
·
29d ago
Medial
Linda Yaccarino, joined X, formerly Twitter, to stabilize its business amid a rebranding crisis. Under Elon Musk, X aimed to become an "everything app," expanding features but faced declining usage and advertising revenue due to controversial statements. Despite her advertising expertise, Musk's actions, such as suspending journalist accounts and rebuking advertisers, fueled unrest. Yaccarino focused on product development, yet stepped down after over two years amidst continued controversies. Her future plans remain undisclosed.
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Elon Musk's latest: Digital wallet 'X Money' unveiled in pact with Visa
Economic Times
·
6m ago
Medial
Elon Musk's platform, X, has introduced its digital wallet "X Money" in partnership with Visa. Announced by X CEO Linda Yaccarino, this service will launch later this year, enabling U.S. users to fund and transfer money instantly using Visa Direct with their debit cards. The initiative aligns with Musk’s vision of X as a multi-functional app. Despite user growth and revenue challenges, X Money marks significant progress towards this super app ambition.
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Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report
Economic Times
·
1y ago
Medial
Chief executive of social media platform X, Linda Yaccarino, has made changes to her team amid pressure from owner Elon Musk to boost sales and cut costs. Yaccarino recently fired Joe Benarroch, head of business operations and communications, who had joined X in 2023 from NBCUniversal. The reshuffle is a result of tensions between Musk and Yaccarino as she tries to improve X's financial health. Steve Davis, a longtime Musk ally, was brought in to review the company's finances.
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