Login

News Post

X will allow political ads from candidates, parties ahead of US election

Economic TimesEconomic Times · 1y
X will allow political ads from candidates, parties ahead of US election

The social media company formerly known as Twitter, now called X, has announced that it will allow political advertising in the US from candidates and political parties, expanding its safety and elections team in preparation for the 2024 presidential election. Prior to being acquired by Elon Musk, Twitter had banned all political ads globally since 2019. In January, Twitter lifted the ban for "cause-based ads" in the US and planned to broaden the types of political ads permitted. This move aims to boost X's revenue, as many advertisers have reduced spending due to concerns about inappropriate content adjacency. X will establish a global advertising transparency center, continue to prohibit false information and undermining election ads, and address content manipulation and emerging threats.

7
View Source

Comments

More Like this

Social media platform X withholds some political posts in India after election commission order

Social media platform X withholds some political posts in India after election commission order

Social media platform X withholds some political posts in India after election commission order

Social media platform X withholds some political posts in India after election commission order

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram

X Withholds Some Posts On Election Commission's Directions

X Withholds Some Posts On Election Commission's Directions

Google confirms it's restricting Gemini election queries globally

Google confirms it's restricting Gemini election queries globally

How to turn off Instagram's political content filter

How to turn off Instagram's political content filter

Election advertisers need to mandatorily disclose AI-generated content: Google

Election advertisers need to mandatorily disclose AI-generated content: Google

Google to require disclosures for digitally altered content in election ads

Google to require disclosures for digitally altered content in election ads

US election officials split on AI disclosure rules for political ads

US election officials split on AI disclosure rules for political ads

ECI issues MCC guidelines to political parties | What is it? Is it legally binding?

ECI issues MCC guidelines to political parties | What is it? Is it legally binding?

Download the medial app to read full posts, comements and news.