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Climaty AI raises $2 Mn led by Turbostart

EntrackrEntrackr · 5m ago
Climaty AI raises $2 Mn led by Turbostart
Medial

Content: Climaty AI raises $2 Mn led by Turbostart CliMarTech (climate + marketing technology) company Climaty AI has raised $2 million in a funding round led by Turbostart along with participation from other angel investors. The proceeds will be utilized to accelerate its Agentic AI ecosystem and expand globally, delivering carbon-conscious marketing solutions to brands and agencies, Climaty AI said in a press release. Launched in 2025 by Neel Pandya, Climaty AI helps brands and agencies measure the carbon impact of media, optimize campaigns with Programmatic+ intelligence, and offset emissions responsibly. As per market research, the global advertising spend has crossed $1 trillion. However, nearly 37% is lost to ineffective targeting, weak creative, and duplication. Climaty AI addresses these inefficiencies with their Agentic AI ecosystem, a self-optimizing marketing infrastructure that learns continuously, adapts to goals in real time, and orchestrates campaigns end-to-end with human oversight built in. Climaty’s four Agentic AI-powered media agents — Campaign Builder, Creator, Optimizer, and Analytics — are designed to transform the way the industry works by removing manual inefficiencies, giving back media planners their valuable time to focus on strategy, and enabling agencies to deliver faster, more precise outcomes. The startup has shown early traction with a pilot for Opella, enhancing marketing efficiency while minimizing carbon footprint. Its solutions have been tested successfully across edtech, consumer healthcare, automotive, and CPG sectors, highlighting relevance across diverse marketing environments. Climaty AI plans to advance its proprietary Agentic AI tech stack and expand its footprint across APAC, EMEA, the UK, and North America, where demand for sustainable and high-performance marketing is surging.

Adobe launches GenStudio to accelerate marketing campaigns with GenAI

YourStoryYourStory · 1y ago
Adobe launches GenStudio to accelerate marketing campaigns with GenAI
Medial

Adobe has launched Adobe GenStudio for Performance Marketing, a GenAI application that helps brands and agencies with their advertising and marketing campaigns. The platform allows brands to create paid social ads, display ads, banners, and marketing emails using pre-approved or on-brand content. It enables collaboration between creative teams and marketing teams, allowing for the generation of large-scale variations for high-demand channels. The application also offers tools for finding brand-approved assets, creating content variations using AI, and accessing performance insights. Adobe has partnered with various agencies and integrated GenStudio with Adobe Experience Cloud and Adobe Creative Cloud tools.

Razorpay and NPCI bring agentic payments to Claude at India AI Impact Summit

EntrackrEntrackr · 9d ago
Razorpay and NPCI bring agentic payments to Claude at India AI Impact Summit
Medial

Razorpay and NPCI bring agentic payments to Claude at India AI Impact Summit The offering allows users to order food, groceries, and everyday essentials from Zomato, Swiggy, and Zepto without leaving the conversation. Razorpay and the National Payments Corporation of India (NPCI) have collaborated to enable shopping with AI by bringing Agentic Payments to Claude. Unveiled at the India AI Impact Summit, the platform is currently in the pilot phase with a small group of users. AI assistants are increasingly shaping how people discover and compare products. This platform, built on Claude, integrates a critical element, payments, directly into the agentic experience, enabling Claude to securely complete transactions on a user’s behalf. As a result, payments happen seamlessly within the conversation. A demonstration of the offering was showcased at the India AI Impact Summit. The partnership brings together Razorpay’s Agentic Payments, NPCI’s UPI infrastructure, and Claude’s conversational intelligence to unlock a new model of AI native commerce. Backed by UPI Reserve Pay, users can approve a single spending limit for a merchant and then make multiple secure purchases without repeated PIN prompts, while retaining full control through real-time visibility, flexible limits, and instant consent revocation. For example, a user can go to Claude and order food from Zomato by simply saying, “I am craving a mid-evening samosa and chai. Can you order this for me and my team from my favourite restaurant near my office?” The AI agent checks the available options on Zomato, presents them to the user, and, with a single confirmation, places the order through Razorpay’s UPI powered Agentic Payments on Reserve Pay. Combined with India’s high-frequency digital habits, especially in food and grocery, this creates an ideal environment for agent-led commerce to scale quickly and responsibly. Together, these factors position India as one of the few global markets where AI, payments, and consumer trust are aligned at population scale, enabling agentic commerce to become a reality.

Creators wielding AI reimagine creativity on a budget

Economic TimesEconomic Times · 1y ago
Creators wielding AI reimagine creativity on a budget
Medial

Indian music composer and playback singer, Anirudh Ravichander, has been using artificial intelligence (AI) to reimagine Bollywood songs through his YouTube channel AI Beats. He has reproduced popular Bollywood songs in the voices of different singers using a combination of publicly available open-source tools and his team's sound engineering skills. Another artist, Yashraj Mukhate, went viral for his AI mashup on Instagram. Other artists in various fields are also experimenting with AI to save costs associated with high-quality art production. Marketing agencies and ad-film makers are eagerly awaiting text-to-video models like OpenAI's Sora and China's Vidu AI, which could reduce the cost of shooting celebrity ad-films significantly. The adoption of AI-generated content in social media marketing has been on the rise, with influencers, photographers, and brand accounts using AI tools to create memes, short videos, and photos. The promise of lower costs, increased productivity, and more creative content in marketing and entertainment is enticing to executives. Some photographers have added "AI Artist" to their portfolios and have produced fully AI-generated ad films for brands, showcasing the potential of AI to experiment with new designs, cultures, locations, and models at minimal cost.

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