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The 10-minute challenge: Quick-commerce becomes the villain for neighbourhood kirana stores

Economic TimesEconomic Times · 1y ago
The 10-minute challenge: Quick-commerce becomes the villain for neighbourhood kirana stores
Medial

The rise of quick-commerce platforms, led by companies like Zomato's Blinkit and Swiggy's Instamart, is posing a threat to traditional brick-and-mortar stores in India. These platforms, offering instant delivery of a wide range of products at steep discounts, have gained popularity among consumers looking for convenience and quick fulfillment of their needs. Manufacturers are also jumping on the bandwagon, with quick-commerce platforms contributing a significant portion of their annual e-commerce sales. However, this trend is negatively impacting small grocery stores and kirana shops, as they struggle to compete with the speed and convenience of these platforms.

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Deepak Ravindran’s KiranaPro acquires Joper.app

EntrackrEntrackr · 5m ago
Deepak Ravindran’s KiranaPro acquires Joper.app
Medial

Snippets Deepak Ravindran’s KiranaPro acquires Joper.app Quick commerce platform KiranaPro has acquired Joper.app, a hyperlocal grocery delivery service that connects small Kirana stores with customers, for an undisclosed amount. Through this acquisition, KiranaPro will fully integrate Joper.app’s operations, using its strengths in local vendor outreach and customer engagement. Joper.app’s onboarded stores, vendors, and customers will shift to the unified ecosystem. KiranaPro will use Joper’s vendor acquisition expertise to expand its market reach further and strengthen local store partnerships. Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro empowers local kirana stores and supermarkets with its technology. By enabling 10-minute deliveries and providing flexible revenue models, KiranaPro ensures kirana stores stay competitive in the retail landscape. Since its inception, the Joper.app claims to have expanded its operations in about 25 cities, including Ranchi, Thane, Kolkata, Jaipur, Mysuru, Noida, Vaishali, and others. It had onboarded multiple store owners and built a loyal customer base while operating on a rented platform. The combined strengths of AI-powered commerce and localized marketing will create new opportunities for Kirana store owners to scale their businesses more efficiently.

PV Sindhu joins KiranaPro as investor and brand ambassador

EntrackrEntrackr · 4m ago
PV Sindhu joins KiranaPro as investor and brand ambassador
Medial

Quick commerce platform KiranaPro has roped in PV Sindhu, India’s badminton player, as both an investor and brand ambassador. The company didn’t reveal the financial details of the deal but confirmed that Sindhu’s investment is the first commitment in its seed funding round. PV Sindhu’s role will extend beyond just being the face of KiranaPro. According to the company, she will actively contribute to the brand’s vision of bridging the digital divide for small retailers. Her role as the brand’s official ambassador during IPL 2025 will further amplify KiranaPro’s presence on a national scale. Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro empowers local Kirana stores and supermarkets with its technology. By enabling 10-minute deliveries and providing flexible revenue models, KiranaPro ensures Kirana stores stay competitive in the retail landscape. Recently, KiranaPro acquired Joper.app, a hyperlocal grocery delivery service that connects small Kirana stores with customers, for an undisclosed amount. After this partnership, PV Sindhu will feature in multiple digital and traditional media campaigns, and wear the logo of KiranaPro on her jersey.

Kiranas are here to stay despite growing quick commerce adoption: BigBasket’s Hari Menon

Economic TimesEconomic Times · 9m ago
Kiranas are here to stay despite growing quick commerce adoption: BigBasket’s Hari Menon
Medial

BigBasket CEO Hari Menon believes that traditional kirana stores will continue to thrive despite the rise of quick commerce platforms. He emphasized the convenience and credit offered by kiranas and predicted that they would become more efficient and start delivering to homes, even without using an app. Menon admitted that he had initially been skeptical about the quick commerce model, but acknowledged its growing popularity, particularly in the grocery sector. He also highlighted the importance of solid execution and supply chain efficiency rather than simply relying on capital investment. Menon shared that BigBasket was selling three to four iPhones per minute through their quick commerce platform.

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