PV Sindhu joins KiranaPro as investor and brand ambassador

Entrackr · 9d

Quick commerce platform KiranaPro has roped in PV Sindhu, India’s badminton player, as both an investor and brand ambassador. The company didn’t reveal the financial details of the deal but confirmed that Sindhu’s investment is the first commitment in its seed funding round. PV Sindhu’s role will extend beyond just being the face of KiranaPro. According to the company, she will actively contribute to the brand’s vision of bridging the digital divide for small retailers. Her role as the brand’s official ambassador during IPL 2025 will further amplify KiranaPro’s presence on a national scale. Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro empowers local Kirana stores and supermarkets with its technology. By enabling 10-minute deliveries and providing flexible revenue models, KiranaPro ensures Kirana stores stay competitive in the retail landscape. Recently, KiranaPro acquired Joper.app, a hyperlocal grocery delivery service that connects small Kirana stores with customers, for an undisclosed amount. After this partnership, PV Sindhu will feature in multiple digital and traditional media campaigns, and wear the logo of KiranaPro on her jersey.