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PV Sindhu invests in Greenday’s Better Nutrition

EntrackrEntrackr · 1y ago
PV Sindhu invests in Greenday’s Better Nutrition
Medial

Indian badminton players PV Sindhu has invested in Greenday’s ‘Better Nutrition’ brand and become brand ambassador of the D2C brand. This collaboration aims to combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods, the company said in a press release. Founded by Prateek Rastogi and Aishwarya Bhatnagar, Greenday is increasing the nutritional value of staple crops, allowing consumers to access essential vitamins and minerals through their everyday meals. The firm works closely with farmers, educating, empowering, and incentivizing them to cultivate nutrient-dense crop varieties. The startup currently operates about 75 agri-input stores and procurement centres across the country under its Greenday ‘Kisan ki Dukan’ brand. Its FMCG brand ‘Better Nutrition’, uses biofortification, a transformative method that enhances the nutritional value of crops from the seed stage. The product range includes biofortified Atta, Rice, Bajra, Ragi, and Makka, enriched with minerals and vitamins such as Zinc, Iron, Protein, Pro-Vitamin A, and Calcium. PV Sindhu also endorses brands such as Spinny, Bank of Baroda, Asian Paints, and Bridgestone India.

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PV Sindhu-backed Better Nutrition nets Rs 10 Cr in seed round

EntrackrEntrackr · 3m ago
PV Sindhu-backed Better Nutrition nets Rs 10 Cr in seed round
Medial

Biofortified food brand Better Nutrition has raised Rs 10 crore in a seed funding round from family offices, high-net-worth individuals (HNIs), and angel investors such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati. This round saw reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers. Greenday, the parent company of Better Nutrition, had raised Rs 3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. The fresh funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D, Better Nutrition said in a press release. Co-founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition aims to address the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The Lucknow-based company collaborates with over 15,000 farmers and, by fostering a growing network of rural micro-entrepreneurs, strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. The company plans to scale its products across pulses, oilseeds, and other foundational crops. Its next line of products will be foods made from its own crops, retaining their nutrient density, low-GI profile, and pesticide-free integrity. Better Nutrition states that it has witnessed a 3X growth in both revenue and valuation. It was also featured on Shark Tank India and achieved a 5X increase in revenue, a 10X surge in website traffic, fulfilled over 25,000 orders, and expanded across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation

EntrackrEntrackr · 2m ago
Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation
Medial

Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation Nutrition brand BeastLife has raised Rs 1.9 crore at the valuation of 120 crore from Indian cricketer Rinku Singh. Rinku chose to actively support its growth by investing in the company and using its platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community, BeastLife said in a press release. The startup had previously raised $479K in an angel round. Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is an Indian fitness brand that operates as an online platform selling sports nutrition and bodybuilding supplements. The company aims to empower individuals to achieve their fitness goals and break boundaries. Its products include protein supplements, BCAA, creatine, and multi-vitamins. The Gurugram-based company also offers a roti protein mix to boost protein intake in everyday meals. The company's products are designed to provide a noticeable difference in absorption and results. Its other products, including the Pro Concentrate Whey Protein with Ultrasorb Tech, are built to support muscle recovery and overall performance, using carefully selected ingredients that meet the needs of modern athletes. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. “What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh. The brand's equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15%, Varun Alagh, co-founder of Mamaearth, holding 30%, and 15% ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. In just over a year, the brand claims that it has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV while maintaining performance marketing costs at just 15%.

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