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PV Sindhu invests in Greenday’s Better Nutrition

EntrackrEntrackr · 1y ago
PV Sindhu invests in Greenday’s Better Nutrition
Medial

Indian badminton players PV Sindhu has invested in Greenday’s ‘Better Nutrition’ brand and become brand ambassador of the D2C brand. This collaboration aims to combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods, the company said in a press release. Founded by Prateek Rastogi and Aishwarya Bhatnagar, Greenday is increasing the nutritional value of staple crops, allowing consumers to access essential vitamins and minerals through their everyday meals. The firm works closely with farmers, educating, empowering, and incentivizing them to cultivate nutrient-dense crop varieties. The startup currently operates about 75 agri-input stores and procurement centres across the country under its Greenday ‘Kisan ki Dukan’ brand. Its FMCG brand ‘Better Nutrition’, uses biofortification, a transformative method that enhances the nutritional value of crops from the seed stage. The product range includes biofortified Atta, Rice, Bajra, Ragi, and Makka, enriched with minerals and vitamins such as Zinc, Iron, Protein, Pro-Vitamin A, and Calcium. PV Sindhu also endorses brands such as Spinny, Bank of Baroda, Asian Paints, and Bridgestone India.

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PV Sindhu invests in wellness brand Hoop

EntrackrEntrackr · 1y ago
PV Sindhu invests in wellness brand Hoop
Medial

Wellness brand Hoop has secured an undisclosed sum of investment from Olympic medalist PV Sindhu. This looks like an equity against brand promotion as the badminton champion has also joined as an ambassador of Hoop. The Gurgram-based company had previously raised $100,000 back in January 2023 from a grant round. Hoop has been a part of the Peak XV’s Spark Program and is backed by notable angel investors like Rohit Kapoor, Abhinav Sinha, Naiyya Saggi, Suhail Sameer, Shantanu Deshpande, among others. Founded in 2022 by Twinkle Uppal and Saharsh Agarwal, Hoop offers a range of natural products for topical pain relief, muscle recovery, and sleep support. Its relief and recovery products are available on its website as well as on marketplaces. Hoop didn’t disclose numbers such as monthly transactions and revenue but it claims to have customers in more than 1,000 cities in India. In January, Sindhu had invested an undisclosed amount in Better Nutrition, a biofortified staples brand from Greenday. She has invested in more than 12 brands including used car unicorn Spinny and manufacturing company Bridgestone. According to market reports, consumer wellness products are currently a market of approximately $20 billion in India today, rapidly growing at over 15% each year.

PV Sindhu-backed Better Nutrition nets Rs 10 Cr in seed round

EntrackrEntrackr · 3m ago
PV Sindhu-backed Better Nutrition nets Rs 10 Cr in seed round
Medial

Biofortified food brand Better Nutrition has raised Rs 10 crore in a seed funding round from family offices, high-net-worth individuals (HNIs), and angel investors such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati. This round saw reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers. Greenday, the parent company of Better Nutrition, had raised Rs 3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. The fresh funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D, Better Nutrition said in a press release. Co-founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition aims to address the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The Lucknow-based company collaborates with over 15,000 farmers and, by fostering a growing network of rural micro-entrepreneurs, strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. The company plans to scale its products across pulses, oilseeds, and other foundational crops. Its next line of products will be foods made from its own crops, retaining their nutrient density, low-GI profile, and pesticide-free integrity. Better Nutrition states that it has witnessed a 3X growth in both revenue and valuation. It was also featured on Shark Tank India and achieved a 5X increase in revenue, a 10X surge in website traffic, fulfilled over 25,000 orders, and expanded across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

PV Sindhu joins KiranaPro as investor and brand ambassador

EntrackrEntrackr · 4m ago
PV Sindhu joins KiranaPro as investor and brand ambassador
Medial

Quick commerce platform KiranaPro has roped in PV Sindhu, India’s badminton player, as both an investor and brand ambassador. The company didn’t reveal the financial details of the deal but confirmed that Sindhu’s investment is the first commitment in its seed funding round. PV Sindhu’s role will extend beyond just being the face of KiranaPro. According to the company, she will actively contribute to the brand’s vision of bridging the digital divide for small retailers. Her role as the brand’s official ambassador during IPL 2025 will further amplify KiranaPro’s presence on a national scale. Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro empowers local Kirana stores and supermarkets with its technology. By enabling 10-minute deliveries and providing flexible revenue models, KiranaPro ensures Kirana stores stay competitive in the retail landscape. Recently, KiranaPro acquired Joper.app, a hyperlocal grocery delivery service that connects small Kirana stores with customers, for an undisclosed amount. After this partnership, PV Sindhu will feature in multiple digital and traditional media campaigns, and wear the logo of KiranaPro on her jersey.

Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation

EntrackrEntrackr · 2m ago
Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation
Medial

Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation Nutrition brand BeastLife has raised Rs 1.9 crore at the valuation of 120 crore from Indian cricketer Rinku Singh. Rinku chose to actively support its growth by investing in the company and using its platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community, BeastLife said in a press release. The startup had previously raised $479K in an angel round. Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is an Indian fitness brand that operates as an online platform selling sports nutrition and bodybuilding supplements. The company aims to empower individuals to achieve their fitness goals and break boundaries. Its products include protein supplements, BCAA, creatine, and multi-vitamins. The Gurugram-based company also offers a roti protein mix to boost protein intake in everyday meals. The company's products are designed to provide a noticeable difference in absorption and results. Its other products, including the Pro Concentrate Whey Protein with Ultrasorb Tech, are built to support muscle recovery and overall performance, using carefully selected ingredients that meet the needs of modern athletes. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. “What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh. The brand's equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15%, Varun Alagh, co-founder of Mamaearth, holding 30%, and 15% ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. In just over a year, the brand claims that it has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV while maintaining performance marketing costs at just 15%.

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