Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation

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Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife at 120 Cr Valuation Nutrition brand BeastLife has raised Rs 1.9 crore at the valuation of 120 crore from Indian cricketer Rinku Singh. Rinku chose to actively support its growth by investing in the company and using its platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community, BeastLife said in a press release. The startup had previously raised $479K in an angel round. Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is an Indian fitness brand that operates as an online platform selling sports nutrition and bodybuilding supplements. The company aims to empower individuals to achieve their fitness goals and break boundaries. Its products include protein supplements, BCAA, creatine, and multi-vitamins. The Gurugram-based company also offers a roti protein mix to boost protein intake in everyday meals. The company's products are designed to provide a noticeable difference in absorption and results. Its other products, including the Pro Concentrate Whey Protein with Ultrasorb Tech, are built to support muscle recovery and overall performance, using carefully selected ingredients that meet the needs of modern athletes. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. “What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh. The brand's equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15%, Varun Alagh, co-founder of Mamaearth, holding 30%, and 15% ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. In just over a year, the brand claims that it has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV while maintaining performance marketing costs at just 15%.