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PRISM rolls out CheckIn, uniting OYO’s hospitality brands under premium value collection

EntrackrEntrackr · 19d ago
PRISM rolls out CheckIn, uniting OYO’s hospitality brands under premium value collection
Medial

PRISM, the parent company of OYO, has launched CheckIn, a new premium value hotel collection bringing together well-known hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. With over 1,300 hotels across India, CheckIn claims to become the country’s largest premium value hotel chain. Each property under the CheckIn Collection will be professionally managed by dedicated teams and partner management companies to ensure consistency, reliability, and guest satisfaction. The brand promises a standard experience across all hotels, trained staff, wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment beyond free Wi-Fi. Within the portfolio, Townhouse Hotels serve as the entry tier, while Sunday Hotels represent the premium end of the collection. Founded in 2012 by Ritesh Agarwal, PRISM started as a budget travel-tech company but has since expanded into premium hotels, vacation homes, co-living, and global hospitality solutions, serving over 100 million customers across 35 countries. PRISM will operate at scale like OYO but with an upgraded service promise, targeting India’s growing middle-class and aspirational travel segment. “CheckIn is our commitment to elevate premium value stays in India,” said Ritesh Agarwal, founder & Group CEO of PRISM. “Just as OYO transformed the budget segment, CheckIn will set a new benchmark by combining scale, service, and thoughtful design.”

Oyo re-enters food biz with Townhouse Cafe QSR chain

EntrackrEntrackr · 5m ago
Oyo re-enters food biz with Townhouse Cafe QSR chain
Medial

Oyo re-enters food biz with Townhouse Cafe QSR chain Hospitality major Oyo has forayed into the quick-service restaurant (QSR) space with the launch of its in-house brand, Townhouse Cafe. These cafes will be rolled out across company-serviced hotels (Townhouse by Oyo). Oyo has piloted the model since January 2025, covering 100 hotels across India. Over the coming months, it plans to scale this up in phases, targeting an ambitious 1,500 hotels, as per the company’s press release. Guests can place food orders through Oyo’s app as well as partner OTAs. In addition to in-house kitchens, the company is rolling out QSR carts and lobby stores under the Townhouse Cafe brand to offer ready-to-eat meals. According to the release, OYO is building a network of food and beverage experts across Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow to support its food service operations. While Oyo is yet to file its full FY25 financials, the IPO-bound company reported revenue of Rs 5,389 crore in FY24, slightly down from Rs 5,464 crore in FY23. However, a 16% reduction in expenses helped it post a net profit after tax (PAT) of Rs 230 crore for the year. The QSR venture seems to be part of Oyo’s broader push to boost revenue through allied services. This isn’t the company’s first foray into food — it launched a cloud kitchen business in 2019 but exited during the pandemic. While food operations are a natural extension of the hotel business, they require a distinct skill set and dedicated teams. Oyo likely gained valuable insights from its initial attempt and now appears better prepared to scale its food business in a more sustainable and strategic manner.

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