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PRISM rolls out CheckIn, uniting OYOโ€™s hospitality brands under premium value collection

EntrackrEntrackr ยท 2d ago
PRISM rolls out CheckIn, uniting OYOโ€™s hospitality brands under premium value collection
Medial

PRISM, the parent company of OYO, has launched CheckIn, a new premium value hotel collection bringing together well-known hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. With over 1,300 hotels across India, CheckIn claims to become the countryโ€™s largest premium value hotel chain. Each property under the CheckIn Collection will be professionally managed by dedicated teams and partner management companies to ensure consistency, reliability, and guest satisfaction. The brand promises a standard experience across all hotels, trained staff, wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment beyond free Wi-Fi. Within the portfolio, Townhouse Hotels serve as the entry tier, while Sunday Hotels represent the premium end of the collection. Founded in 2012 by Ritesh Agarwal, PRISM started as a budget travel-tech company but has since expanded into premium hotels, vacation homes, co-living, and global hospitality solutions, serving over 100 million customers across 35 countries. PRISM will operate at scale like OYO but with an upgraded service promise, targeting Indiaโ€™s growing middle-class and aspirational travel segment. โ€œCheckIn is our commitment to elevate premium value stays in India,โ€ said Ritesh Agarwal, founder & Group CEO of PRISM. โ€œJust as OYO transformed the budget segment, CheckIn will set a new benchmark by combining scale, service, and thoughtful design.โ€

OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life

EntrackrEntrackr ยท 14d ago
OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life
Medial

OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life As per the companyโ€™s annual report 2024-25, OYO clocked a profit after tax (PAT) of over Rs 200 crore in Q1 FY26, a sharp jump from Rs 87 crore in the same quarter last year. Oravel Stays Limited, which operates OYO, kicked off FY26 on a strong note with profits more than doubling in the first quarter of the ongoing fiscal year. The report further highlighted that the company achieved an EBITDA of Rs 550 crore during the quarter, while revenues surged 47% year-on-year to Rs 2,019 crore. Its gross booking value (GBV) grew 144% YoY to Rs 7,227 crore, reflecting strong recovery and demand momentum across markets. Alongside the financials, the companyโ€™s board has also cleared a 1:1 bonus share issuance for existing shareholders. For the full year FY25, OYO reported a consolidated revenue of Rs 6,252.8 crore, 16% more than the previous fiscal, with an EBITDA of Rs 1,100 crore, and a consolidated PAT of Rs 2,448 crore. Its GBV for the year stood at Rs 16,250 crore, growing 53% year-on-year. In a strategic move to sharpen its identity as a lifestyle and hospitality tech conglomerate, Oravel Stays has introduced a new parent brand PRISM Life (shortened as PRISM). The new identity will act as the corporate umbrella housing OYO and its other premium brands such as Belvilla, Palette, Clubhouse, and Sunday Hotels. The Gurugram-based company has also been pushing premiumisation while expanding globally. In FY25, it deepened its footprint in the US through the acquisition of Motel 6 and Studio 6, and scaled its home business under Belvilla, Dancenter, and CheckMyGuest in Europe. By March 2025, OYOโ€™s portfolio included over 120,000 vacation homes and 21,000 hotels across more than 35 countries. Founder and chairman Ritesh Agarwal said in his letter to shareholders that the long-term goal is to transform the group into one of the worldโ€™s leading lifestyle companies under PRISM, leveraging technology, AI-driven revenue management, and diversified hospitality brands.

OYO launches European holiday brand DanCenter in India

EntrackrEntrackr ยท 7m ago
OYO launches European holiday brand DanCenter in India
Medial

Oravel, the parent company of hospitality firm OYO, has launched its European holiday home brand, DanCenter, in the Indian market. Known for its vacation home management across Europe, DanCenter's debut in India began with luxurious villas in Siolim, North Goa. Dancenter was acquired by OYO Vacation Homes in 2019. Since then, the company has expanded its presence in Europe significantly. Founded in Denmark in 1957, DanCenter has over six decades of expertise in the holiday home rental industry, managing a diverse portfolio of 12,000 properties across Denmark, Sweden, Norway, and Germany. The new 3BHK villas in Siolim, North Goa, offer a private and comfortable stay with services like a chef on call, housekeeping, booking assistance, local activities, mixology lessons, and BBQ on request. The brand is committed to launching only newly constructed properties in India, ensuring a premium experience for its guests.

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