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PRISM rolls out CheckIn, uniting OYOโ€™s hospitality brands under premium value collection

EntrackrEntrackr ยท 2d ago
PRISM rolls out CheckIn, uniting OYOโ€™s hospitality brands under premium value collection
Medial

PRISM, the parent company of OYO, has launched CheckIn, a new premium value hotel collection bringing together well-known hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. With over 1,300 hotels across India, CheckIn claims to become the countryโ€™s largest premium value hotel chain. Each property under the CheckIn Collection will be professionally managed by dedicated teams and partner management companies to ensure consistency, reliability, and guest satisfaction. The brand promises a standard experience across all hotels, trained staff, wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment beyond free Wi-Fi. Within the portfolio, Townhouse Hotels serve as the entry tier, while Sunday Hotels represent the premium end of the collection. Founded in 2012 by Ritesh Agarwal, PRISM started as a budget travel-tech company but has since expanded into premium hotels, vacation homes, co-living, and global hospitality solutions, serving over 100 million customers across 35 countries. PRISM will operate at scale like OYO but with an upgraded service promise, targeting Indiaโ€™s growing middle-class and aspirational travel segment. โ€œCheckIn is our commitment to elevate premium value stays in India,โ€ said Ritesh Agarwal, founder & Group CEO of PRISM. โ€œJust as OYO transformed the budget segment, CheckIn will set a new benchmark by combining scale, service, and thoughtful design.โ€

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OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life

EntrackrEntrackr ยท 14d ago
OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life
Medial

OYO posts over Rs 200 Cr profit in Q1 FY26; rebrands parent as PRISM Life As per the companyโ€™s annual report 2024-25, OYO clocked a profit after tax (PAT) of over Rs 200 crore in Q1 FY26, a sharp jump from Rs 87 crore in the same quarter last year. Oravel Stays Limited, which operates OYO, kicked off FY26 on a strong note with profits more than doubling in the first quarter of the ongoing fiscal year. The report further highlighted that the company achieved an EBITDA of Rs 550 crore during the quarter, while revenues surged 47% year-on-year to Rs 2,019 crore. Its gross booking value (GBV) grew 144% YoY to Rs 7,227 crore, reflecting strong recovery and demand momentum across markets. Alongside the financials, the companyโ€™s board has also cleared a 1:1 bonus share issuance for existing shareholders. For the full year FY25, OYO reported a consolidated revenue of Rs 6,252.8 crore, 16% more than the previous fiscal, with an EBITDA of Rs 1,100 crore, and a consolidated PAT of Rs 2,448 crore. Its GBV for the year stood at Rs 16,250 crore, growing 53% year-on-year. In a strategic move to sharpen its identity as a lifestyle and hospitality tech conglomerate, Oravel Stays has introduced a new parent brand PRISM Life (shortened as PRISM). The new identity will act as the corporate umbrella housing OYO and its other premium brands such as Belvilla, Palette, Clubhouse, and Sunday Hotels. The Gurugram-based company has also been pushing premiumisation while expanding globally. In FY25, it deepened its footprint in the US through the acquisition of Motel 6 and Studio 6, and scaled its home business under Belvilla, Dancenter, and CheckMyGuest in Europe. By March 2025, OYOโ€™s portfolio included over 120,000 vacation homes and 21,000 hotels across more than 35 countries. Founder and chairman Ritesh Agarwal said in his letter to shareholders that the long-term goal is to transform the group into one of the worldโ€™s leading lifestyle companies under PRISM, leveraging technology, AI-driven revenue management, and diversified hospitality brands.

OYO elevates Sonal Sinha as CEO of G6 Hospitality

EntrackrEntrackr ยท 6m ago
OYO elevates Sonal Sinha as CEO of G6 Hospitality
Medial

OYO elevates Sonal Sinha as CEO of G6 Hospitality Global travel-tech company OYO has elevated Sonal Sinha to Chief Executive Officer of G6 Hospitality, the American motel company it recently acquired from Blackstone Real Estate. The acquisition, completed in December last year, added 1,500 franchised hotels across the US and Canada to OYO's portfolio, significantly expanding its North American presence. The combined entity is projected to generate a Gross Booking Value of approximately $3 billion, with G6 Hospitalityโ€”which operates the popular Motel 6 and Studio 6 brandsโ€”contributing $1.7 billion. The integration of G6โ€™s portfolio with OYO's existing operations is expected to create significant synergies and accelerate growth across international markets. Sinha joined OYO in 2015 and has since made a substantial impact across various finance functions. As Chief Financial Officer โ€“ International Business, he led initiatives to enhance business margins and established critical financial control frameworks, including tax, accounting, and reconciliation. He will continue to report to Gautam Swaroop, CEO โ€“ International, OYO. These leadership changes reflect OYOโ€™s continued focus on strengthening its international presence while building a more responsive organization. โ€œSonal has been instrumental in driving OYOโ€™s international business to new heights,โ€ said OYO Founder & Group CEO Ritesh Agarwal. โ€œHis deep understanding of our operations and proven track record of enhancing business performance make him the ideal leader to spearhead G6 Hospitality while maintaining the strong momentum of our global business.โ€ Sinhaโ€™s appointment comes as OYO sharpens its focus on creating memorable guest experiences while empowering hotel owners with the tools they need to thrive in todayโ€™s competitive market. The integration aims to blend OYOโ€™s tech-forward approach with G6โ€™s established market presence, creating a hospitality offering that resonates with both hotel partners and guests.

OYO adds 3,500 corporate clients in FY25, records 20% YOY growth

EntrackrEntrackr ยท 4m ago
OYO adds 3,500 corporate clients in FY25, records 20% YOY growth
Medial

Hospitality firm OYO has announced that its business accelerator division added over 3,500 new corporate clients in FY25, marking a 20% year-on-year growth in its corporate portfolio. According to OYO, it now has a network of more than 6,500 corporate clients with this addition. Mumbai emerged as the top-performing market, adding over 700 new corporate clients in the past year, followed by Hyderabad with 400 and Pune with 350. Other major metro cities, including Chennai and Bangalore, also played a key role in the surge in corporate accounts. Some of the key brands added in FY25 include SBI Life, Cult.fit, and Sun TV Direct, further strengthening OYOโ€™s presence among large enterprises and pan-India organisations. This business vertical caters to the travel and accommodation needs of corporate clients, offering smooth check-ins at more than 1,100 conveniently located, company-serviced hotels in over 300 cities, tailored meal options, conference facilities, event management support, and customised holiday packages. With a pipeline of potential partnerships and continued focus on innovation in corporate travel, OYO aims to accelerate its expansion with a focus on premium brands such as SUNDAY, Palette, Clubhouse Townhouse, Townhouse O, and Collection O. According to market research, India has emerged as the fourth-largest business travel market in the Asia-Pacific region. OYO offers more than 40 integrated products and solutions to patrons who operate over 170,000 hotel and home storefronts in more than 35 countries, including India, Europe, and Southeast Asia.

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