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Agilitas Sports acquires exclusive license of Lotto for India and other markets

EntrackrEntrackr · 1y ago
Agilitas Sports acquires exclusive license of Lotto for India and other markets
Medial

Agilitas Sports, a sportswear and athleisure solutions platform, has acquired the brand license for Italian sports brand Lotto from owner WHP Global. Through this long-term license, Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa. “Through this 40-year license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand,” said Abhishek Ganguly, co-founder and CEO of Agilitas Sports. He added that Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution. With an aim to launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories, and sports equipment. In September 2023, it acquired Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. As per the company, Mochiko’s establishment of a dedicated factory in Noida to manufacture Lotto validates Agilitas Sports’ commitment to manufacturing in India. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already raised more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. Earlier this month, Agilitas Sports appointed Richard Zartman as the vice president of footwear design. As part of the founding team, Richard will lead the group’s portfolio of athletic sportswear brands.

Agilitas Sports raises strategic money from Spring Marketing Capital

EntrackrEntrackr · 11m ago
Agilitas Sports raises strategic money from Spring Marketing Capital
Medial

Sportswear and athleisure solutions platform Agilitas Sports has secured strategic investment from Spring Marketing Capital. While the details of the funding amount have not been disclosed, this partnership is expected to advance Agilitas towards becoming a key player in the sportswear industry, according to the company’s press release. Abhishek Ganguly, the CEO and Co-founder of Agilitas Sports, highlighted that this new investment will enhance their capabilities to expand and develop their brand portfolio further. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already scooped up more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. In April, it acquired the brand license for Italian sports brand Lotto from owner WHP Global. Last year, the firm took over Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. Agilitas Sports has also made substantial investments in manufacturing, research and development, marketing, and distribution, with the goal of revolutionizing the sportswear market in India and beyond.

Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor

EntrackrEntrackr · 1m ago
Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor
Medial

Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor Indian cricketing icon Virat Kohli has invested Rs 40 crore (approximately $4.7 million) in Agilitas Sports, a sporting goods manufacturing company, as part of the first tranche of what is reportedly a larger funding round. This investment adds to Kohli’s growing startup portfolio, which already includes ventures like Rage Coffee, Digit Insurance, Mobile Premier League (MPL), and Wrogn, among several others. The board of Agilitas Sports allotted 3,61,611 class 2 CCPS at an issue price of Rs 1,106 each to raise the aforementioned amount, its regulatory filing accessed from Registrar of Companies (RoC) shows. In addition to this, the firm is also raising Rs 3 crore from SMLINE Ventures and Indian cricketer Abhishek Sharma, another filing shows. According to Entrackr’s estimates, the Bengaluru-based firm has been valued at Rs 2,058 crore (approximately $242 million) post money. Agilitas Sports has so far raised over Rs 600 crore to date, including a strategic investment of Rs 15 crore from Spring Marketing Capital in September last year. Following the latest infusion, Mauritius-based Infinity Direct Holdings has emerged as the largest shareholder in the company with a 37.73% stake, followed by Co-founder and CEO Abhishek Ganguly, who holds an 18.26% stake. Nexus Venture Partners owns 9.16%, while cricketers Virat Kohli and Yuvraj Singh hold 1.94% and 0.51% stakes, respectively. Founded in 2023 by ex-Puma India head Ganguly, Agilitas Sports follows an integrated model, combining manufacturing, brand licensing, and retail. It recently acquired Mochiko Shoes, which makes footwear for brands like Adidas and Puma. Agilitas is also building its own brands, including Lotto in India and Australia, and plans to expand through retail and a strong “Make in India” focus. Virat Kohli recently ended his Rs 110 crore endorsement deal with Puma India which began in 2017 and was reportedly valued at Rs 300 crore at the time of exit in 2025, to join Agilitas Sports. He is expected to not only serve as the brand ambassador but also play a role in the company’s business decisions.

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