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DealShare co-founder’s startup Sports for Life raises Rs 21.57 Cr in Series A

EntrackrEntrackr · 2d ago
DealShare co-founder’s startup Sports for Life raises Rs 21.57 Cr in Series A
Medial

SFL (Sports for Life) has raised Rs 21.57 crore ($2.58 million) in a Series A round led by Fireside Ventures and Genesia Ventures, with participation from Roots Ventures, TDV Partners, and other existing investors. The proceeds will be used to expand into new cities, grow multi-sport academies, add sports, strengthen coaching capacity, and build more features into the performance and communication platform. SFL plans to invest in livestreaming systems, monitoring tools, and deeper analytics as it scales access to structured youth sports across India. Co-founded by DealShare co-founder Sourjyendu Medda and Armaan Tandon, SFL operates a youth sports platform that integrates academies, leagues, and a technology layer. The firm uses an AI-driven performance system that collects training and match data to generate personalised learning plans, progress reports, and decision-support tools for coaches. SFL currently operates in Mumbai and Pune. It claims to have coached more than 1,500 children and ran tournaments with participation from over 2,000 players. Its football league drew more than 100 teams in its second season. Over the next year, SFL plans to enter Bengaluru and NCR, onboard 10,000 new children into academies and 20,000 into tournaments, and expand its sport offerings from seven to twelve, including cricket.

Hudle raises Rs 7 Cr in pre-Series A round

EntrackrEntrackr · 1y ago
Hudle raises Rs 7 Cr in pre-Series A round
Medial

Sportstech platform Hudle has raised Rs 7 crore in its pre-Series A round led by Inflection Point Ventures and Sky Impact Capital. The round also saw participation from Survam Partners and Anay Ventures. The proceeds will be used for footprint expansion, product enhancements and marketing efforts, the company said in a press release. Founded by Suhail Narain, Arjun Singh Verma and Sonam Taneja, Hudle is a sports tech platform catering to the preventive healthcare market. It helps sports and fitness enthusiasts to discover venues in their hyper local markets, book sports activities and connect with like-minded individuals to form communities. Backed by brand ambassadors like Ajinkya Rahane, Hudle claims to have facilitated over one lakh games per month across 1,300 venues in 60 cities. It has an engaged community of over five Lakh players. Last month, IPV invested in edtech startup MyCaptain in its Rs 14 crore (approximately $1.7 million) new round and fintech mobility startup Pumpumpum. Its recent investments include BonV Aero, AllTrak, and Onedioss, among others. According to data intelligence platform TheKredible, Inflection Point Ventures emerged as the most active investors in Q1 2024 with 11 investments. Blume Ventures, Venture Catalysts and Fireside Ventures were next on the list.

Exclusive: Pilgrim raises $9 Mn with 3X valuation surge

EntrackrEntrackr · 1y ago
Exclusive: Pilgrim raises $9 Mn with 3X valuation surge
Medial

Beauty and personal care D2C firm Pilgrim has raised Rs 75 crore (approximately $9 million) in its extended Series B round led by Fireside and Vertex Ventures. The board at Pilgrim has passed a special resolution to issue 854 Series B1 and B2 preference shares at an issue price of Rs 8,77 655 each to raise Rs 75 crore or $9 million, its regulatory filing accessed from the Registrar of Companies shows. Fireside and Vertex Ventures pumped in Rs 25 crore and Rs 23 crore, respectively. NSFO Ventures, Mirabilis Investment, and NABS Vriddhi cumulatively invested Rs 27 crore during the round. The company will use these proceeds for expansion and general corporate purposes as decided by the board, the filings further added. According to the startup data intelligence platform TheKredible, the company’s valuation has soared to approximately Rs 2,075 crore (around $250 million) post-allotment. This marks an over threefold increase from its last funding round, of $20 million where the company was valued at $75 million. The firm may raise more funds in this round. With the recent funding, Fireside Ventures remains the largest external stakeholder with a 23% stake, followed by Vertex Ventures, which holds 11.2%. NSFO Ventures and Mirabilis Investment command 5.57% and 2.81% stakes, respectively. Founded by Anurag Kedia in 2019, Pilgrim offers more than 90 SKUs across face care, haircare, and skincare products, and fragrances in over 25,000 pin codes. The company said that it offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers. The five-year-old firm has raised around $35 million across rounds including its $20 million Series B led by Vertex Ventures in 2023. The company posted 4.47X growth in scale to Rs 76 crore in FY23 from Rs 17 crore in FY22. In pursuit of growth, its losses also jumped 3X to Rs 23 crore in FY23. Pilgrim is yet to file annual results for FY24.

Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures

EntrackrEntrackr · 3m ago
Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures
Medial

Beyond Appliances raises $4 Mn in Series A round led by Fireside Ventures Smart kitchen technology company Beyond Appliances has secured $4 million in a Series A funding round led by Fireside Ventures along with participation from Dharana Capital. Prior to this, the Bengaluru-based startup raised $2 million in its seed round led by Fireside Venture in November 2024. The fresh funds will be deployed to scale its manufacturing capabilities, Beyond Appliances said in a press release. Co-founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances allows users to access OTT apps, music, set reminders, and create grocery lists through integrated apps. The brand’s product portfolio includes Android chimneys, plug-and-play chimneys, and smart hobs & cooktops. According to the company, it is witnessing strong repeat rates and consistent month-on-month growth, with its flagship kitchen appliance range continuing to be the primary revenue driver. The company claims to have doubled its revenues post its seed round in November 2024 and now aims to strengthen its core product categories while expanding into new appliance segments, supported by its upcoming manufacturing capacity. Beyond Appliances’ products are currently available via its D2C website, on Amazon and Flipkart, and through multiple retail outlets in Bengaluru and Hyderabad. The startup now plans to expand its retail footprint across Bengaluru, Hyderabad, Mumbai, and Delhi through partnerships with leading offline retailers and modern trade outlets. It competes with other notable players in this space such as Faber, Elica, and Hafele.

Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures

EntrackrEntrackr · 3m ago
Nutrition brand Ace Blend raises $3.3 Mn led by Fireside Ventures
Medial

Nutrition brand Ace Blend has raised $3.3 million in pre-Series A funding round led by consumer-focused venture capital firm Fireside Ventures. Co-founded in 2018 by Shivam Hingorani and Saif Mekhri, Ace Blend weeds out the problems of products with low efficacy and unsubstantiated claims. According to Ace Blend, it has been revamping India's supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. "We're not here to sell hope in a bottle," said Shivam. "Our mission is to deliver real results. With Fireside's backing and the best global R&D muscle behind us, we're ready to scale and show the country what real nutrition looks like.” The Mumbai-based company focuses on developing natural health products designed to enhance daily living. Its product line includes protein powders, functional drinks, and other supplements, with a focus on using high-quality, globally sourced ingredients. According to Ace Blend, its revenue has surged from Rs 1.9 crore to a projected Rs 55 crore in just three years. Fireside Ventures has backed companies like MamaEarth, BoAT, and more than 40 brands in its portfolio across different consumer domains.

Exclusive: Anant Goel’s Handpickd raises fresh funds

EntrackrEntrackr · 5m ago
Exclusive: Anant Goel’s Handpickd raises fresh funds
Medial

Exclusive: Anant Goel’s Handpickd raises fresh funds Fresh produce startup Handpickd (formerly Sorted) is raising Rs 21.7 crore in an extended seed round led by Nitin Gupta and Genesia Ventures, with participation from BEENEXT and others. Fresh farm produce and supply chain startup Handpickd (previously Sorted) is raising Rs 21.7 crore in an extended seed round led by Nitin Gupta and Genesia Ventures with the participation of BEENEXT, Stargazer Ventures, Eximius Ventures, Sunrise Sunset Family Trust, and others. The Handpickd’s board passed a resolution to approve the issue of 10,547 Series Seed B CCPS at an issue price of Rs 20,566 to raise Rs 21.7 crore or around $2.5 million, according to recent filings accessed from March 2025 from the Registrar of Companies (RoC) shows. Nitin Gupta, Partner at GG Enterprises and Genesia Ventures, led the round with an investment of Rs 6.48 crore and Rs 6 crore, respectively, followed by existing investor BEENEXT, which is contributing Rs 2.16 crore. Sunrise Sunset Family Office will invest Rs 2 crore, while the remaining amount will be covered by Infinyte Club Angel Fund and Eximius Ventures, Stargazer Ventures and Ankit Agarwal. As per filings, the company has already received around Rs 10.16 crore, with the remaining amount expected to follow shortly. The Blume Venture-backed company will be valued at around Rs 300 crore or $35 million, according to Entrackr’s estimates. Founded by Anant Goel along with Nitin Gupta and Sahil Madan, Handpickd operates on a B2B2C model, delivering fresh fruits and vegetables through a tech-enabled supply chain. The company sources produce directly from local farmers and vendors, leveraging a network of micro-entrepreneurs for efficient last-mile delivery. According to startup data intelligence platform TheKredible, Handpickd has raised around $9 million from investors including BEENEXT, Blume Ventures, Kunal Bahl, Rohit Kumar Bansal. The company recorded over 2.3X year-on-year growth in operating revenue, rising to Rs 17.5 crore in FY24 from Rs 7.4 crore in FY23. Its losses remained flat at Rs 2.1 crore during the fiscal year ending March 2024. Handpickd competes with other farm-to-fork funded startups including Otipy ($49 million), Fraazo ($61 million), Deep Rooted ($20 million) which shut their operations. Handpickd also competes with Kareena Kapoor-backed startup Pluckk which is set to raise $10 million.

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