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Senco Gold in advanced talks to buy Melorra as it takes a shine to e-commerce

LivemintLivemint · 8m ago
Senco Gold in advanced talks to buy Melorra as it takes a shine to e-commerce
Medial

- Kolkata-based jeweller Senco Gold is looking to acquire omnichannel jewellery retailer Melorra to expand its e-commerce presence. - The deal is expected to be valued at ₹40-50 crore, but the final valuation is still being negotiated. - Senco is one of several potential buyers Melorra has been in talks with, as the company is in need of capital. - Due diligence is currently underway and the deal will be confirmed upon satisfactory completion of the process. - Senco has been focusing on boosting its online sales and derived about ₹30 crore of its revenue from e-commerce. - Melorra, founded in 2015, has raised about $88 million in equity funding but has been facing financial difficulties, with rising losses and cash outflows.

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Mint Primer: Can Blinkit & co take on Amazon in electronics?

LivemintLivemint · 9m ago
Mint Primer: Can Blinkit & co take on Amazon in electronics?
Medial

- Quick commerce (Q-comm) firms are using expensive gadgets as a marketing strategy to indirectly drive sales and increase profitability. - Expensive electronics allow quick commerce ventures to diversify into higher-value items, which is crucial for their future growth and sustainability. - Quick commerce is following the footsteps of e-commerce giants like Amazon and Flipkart, who already sell high-value items such as luxury cars and gold bars. - This tactic has the potential to challenge the dominance of Amazon and Flipkart in the e-commerce industry, as quick commerce can offer quicker deliveries through a widely distributed network of small warehouses. - However, quick commerce's success relies on selling fast-moving items, and they may continue to focus on gadgets that make headlines in the short term. - In the long run, the merging of conventional e-commerce and quick commerce may impact the viability of this business model.

Ampivo AI acquires 51% stake in Commerce Forever

EntrackrEntrackr · 2m ago
Ampivo AI acquires 51% stake in Commerce Forever
Medial

Ampivo AI acquires 51% stake in Commerce Forever Ampivo AI, a multi-modal AI solutions provider, has acquired a majority stake (51%) in Commerce Forever Solutions. This move aims to grow and strengthen Ampivo AI’s role in the e-commerce space by using its AI technology for real-world B2B applications. Commerce Forever closed the financial year 2024-25 with net sales of Rs. 115 crore. According to Ampivo AI, it will be deploying advanced predictive AI technology in Commerce Forever to enable long-term cost optimization. This move allows it to step into an untapped segment of B2B commerce with the help of Commerce Forever’s established operational infrastructure in the Indian Market. While the leadership role and day-to-day activities remain the same, the focus of the integration will be embedding AI across key business processes, with clearly defined KPIs centred around enhancing cost efficiency. As a part of this stock-based acquisition, Commerce Forever will retain its existing brand identity while integrating into the larger Ampivo Ecosystem. Ampivo AI states that this acquisition opens up new opportunities for it to showcase how its technology can bring about operational efficiency and cost savings across the B2B e-commerce value chain. Commerce Forever provides a background in back-end e-commerce operations, and Ampivo AI provides the technology to automate, forecast, and optimize those operations. The two businesses view this collaboration as a platform for scalable innovation within the e-commerce space. Ampivo is a multi-modal AI solutions provider specializing in conversational AI and predictive insights. The company enables B2B clients to scale efficiently by streamlining and optimizing business processes through intelligent automation. It caters to clients in the healthcare and e-commerce sectors and is now expanding its footprint into the finance industry, leveraging its expertise to drive innovation and efficiency across new verticals.

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