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Mint Primer: Can Blinkit & co take on Amazon in electronics?

Livemint · 1m

- Quick commerce (Q-comm) firms are using expensive gadgets as a marketing strategy to indirectly drive sales and increase profitability. - Expensive electronics allow quick commerce ventures to diversify into higher-value items, which is crucial for their future growth and sustainability. - Quick commerce is following the footsteps of e-commerce giants like Amazon and Flipkart, who already sell high-value items such as luxury cars and gold bars. - This tactic has the potential to challenge the dominance of Amazon and Flipkart in the e-commerce industry, as quick commerce can offer quicker deliveries through a widely distributed network of small warehouses. - However, quick commerce's success relies on selling fast-moving items, and they may continue to focus on gadgets that make headlines in the short term. - In the long run, the merging of conventional e-commerce and quick commerce may impact the viability of this business model.