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Spiritual lifestyle brand Divine Hindu raises seed round

EntrackrEntrackr · 19d ago
Spiritual lifestyle brand Divine Hindu raises seed round
Medial

Spiritual lifestyle brand Divine Hindu has raised Rs 1.56 crore in a seed funding round from BeyondSeed, D2C Insider Super Angels, and Signal Ventures. The proceeds will be utilized for brand growth in India and overseas, offer more spiritual products, and build an online community around Hindu traditions, Divine Hindu said in a press release. Co-founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional and spiritual products, including Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones, and religious books. Each item is selected to honor ritual purity, support traditional artisans, and provide beautifully made spiritual products that people can trust. Divine Hindu aims to expand all over India through e-commerce platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto & Instamart. The brand also plans to start selling products internationally, initially through Amazon Global, to places like the US, UK, UAE, and Canada. It is also preparing new product launches such as curated puja kits and spiritual wearables.

Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor

EntrackrEntrackr · 9m ago
Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor
Medial

D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.

How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs

Inc42Inc42 · 1y ago
How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs
Medial

The Indian home decor industry is experiencing a shift towards direct-to-consumer (D2C) models. Previously, purchasing home furnishings meant shopping offline or buying local products. However, the growth of digital channels has transformed the market. One D2C brand in particular generates the majority of its sales through online channels, with only a small portion coming from its physical stores. The brand focuses on providing high-quality and well-designed products to attract customers. By engaging with their audience through social media and offering DIY projects, the brand has successfully built a strong online presence. Additionally, the brand has expanded its product categories to include kitchen items, which now contribute significantly to its revenue. With plans for increased scale and efficiency, the brand aims to achieve profitability by 2025.

Astroyogi expands into retail with launch of ‘Yogii’

EntrackrEntrackr · 4m ago
Astroyogi expands into retail with launch of ‘Yogii’
Medial

Astroyogi expands into retail with the launch of ‘Yogii’ Astrology and wellness platform Astroyogi has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi'. This latest addition to its brand portfolio aims to address the critical need for authenticated spiritual products in a traditionally unorganized and unregulated market. According to Astroyogi, this initiative marks a significant step toward introducing structure, reliability, and quality assurance to the industry. The launch seeks to eliminate the widespread issue of counterfeit and low-quality products flooding the market. Yogii by Astroyogi directly tackles these concerns by implementing rigorous verification processes and quality standards previously absent in this fragmented sector. Market research estimates the astro-spiritual products market to be valued at over ₹60 billion. Astroyogi states that its collection includes ethically sourced Rudraksha beads and malas, directly obtained from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring both authenticity and effectiveness. The brand also offers a diverse selection of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, designed for precise energy balancing and healing. Additionally, Yogii presents an eco-friendly range of puja products, including premium natural agarbatti, sambrani, dhoop, and traditional puja oils. The company claims that each Yogii product undergoes a multi-tiered quality verification protocol developed by spiritual experts and traditional practitioners. Beyond retail excellence, Yogii introduces the Karma and Destiny Initiative, wherein a significant portion of every sale supports the education of underprivileged children in rural India. This program embodies the brand’s commitment to merging spiritual well-being with social responsibility, creating a cycle of positive energy that benefits both practitioners and communities in need. Astroyogi’s revenue from operations grew to Rs 84.3 crore in FY24 from Rs 66.7 crore in FY23, reflecting a 26.3% year-on-year increase while maintaining strong unit economics. Astroyogi states that it serves over 3 million global users with a network of more than 5,000 verified professionals offering services in over 11 languages.

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