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Spiritual lifestyle brand Divine Hindu raises seed round

EntrackrEntrackr · 1m ago
Spiritual lifestyle brand Divine Hindu raises seed round
Medial

Spiritual lifestyle brand Divine Hindu has raised Rs 1.56 crore in a seed funding round from BeyondSeed, D2C Insider Super Angels, and Signal Ventures. The proceeds will be utilized for brand growth in India and overseas, offer more spiritual products, and build an online community around Hindu traditions, Divine Hindu said in a press release. Co-founded by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional and spiritual products, including Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones, and religious books. Each item is selected to honor ritual purity, support traditional artisans, and provide beautifully made spiritual products that people can trust. Divine Hindu aims to expand all over India through e-commerce platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto & Instamart. The brand also plans to start selling products internationally, initially through Amazon Global, to places like the US, UK, UAE, and Canada. It is also preparing new product launches such as curated puja kits and spiritual wearables.

Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor

EntrackrEntrackr · 10m ago
Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor
Medial

D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 17h ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
Medial

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs

Inc42Inc42 · 1y ago
How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs
Medial

The Indian home decor industry is experiencing a shift towards direct-to-consumer (D2C) models. Previously, purchasing home furnishings meant shopping offline or buying local products. However, the growth of digital channels has transformed the market. One D2C brand in particular generates the majority of its sales through online channels, with only a small portion coming from its physical stores. The brand focuses on providing high-quality and well-designed products to attract customers. By engaging with their audience through social media and offering DIY projects, the brand has successfully built a strong online presence. Additionally, the brand has expanded its product categories to include kitchen items, which now contribute significantly to its revenue. With plans for increased scale and efficiency, the brand aims to achieve profitability by 2025.

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