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Reliance set to relaunch Chinese fashion brand Shein in July

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Reliance Retail is set to relaunch Shein in India, manufacturing locally, storing data domestically, and paying a licensing fee. Ex-Meta director Manish Chopra will head Shein's India operations. Shein will share profits with Reliance and expand exports from India. Despite leaving in 2020 due to government restrictions, Shein aims to compete with local fashion brands like Myntra and Nykaa Fashion, leveraging Reliance's support to regain market presence.