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How Shein-Reliance Nexus Will Shake Up India’s Online Fashion Market

Inc42 · 1y ago

How Shein-Reliance Nexus Will Shake Up India’s Online Fashion Market

Shein, a popular fast fashion brand, is making a comeback in India through a partnership with Reliance Retail. The move comes as the Indian fast fashion industry is expected to grow to $30 billion by FY23. Instead of operating as a standalone entity, Shein's products will be available for purchase through Reliance Retail's apps and physical stores. Shein's parent company will receive a license fee based on the profits generated within India.

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Related News

Reliance set to relaunch Chinese fashion brand Shein in July

The Arc Web

The Arc Web · 1y ago

Reliance Retail is set to relaunch Shein in India, manufacturing locally, storing data domestically, and paying a licensing fee. Ex-Meta director Manish Chopra will head Shein's India operations. Shein will share profits with Reliance and expand exports from India. Despite leaving in 2020 due to government restrictions, Shein aims to compete with local fashion brands like Myntra and Nykaa Fashion, leveraging Reliance's support to regain market presence.

Ambani's Reliance fielding Chinese giant to heat up retail showdown

Economic Times

Economic Times · 6m ago

Ambani's Reliance fielding Chinese giant to heat up retail showdown

Reliance Retail has launched a Shein app in India, reviving the Chinese fast fashion brand after its 2020 ban. This move heats up competition in India's booming fast fashion market, projected to exceed $50 billion by FY31. Shein's global rise is marked by aggressive discounting and influencer marketing, despite facing labor controversies. Under Isha Ambani's guidance, Shein returns as a technology provider, with Reliance ensuring compliance with local regulations and data security.

Shein back in India? Mukesh Ambani’s Reliance to launch IPO-bound label, ex-Meta honcho to be roped in, says report

Livemint

Livemint · 1y ago

Shein back in India? Mukesh Ambani’s Reliance to launch IPO-bound label, ex-Meta honcho to be roped in, says report

Reliance Retail Ventures, owned by Mukesh Ambani, is set to launch Chinese fast fashion label Shein in India. The popular fashion brand will be available on Reliance Retail Ventures' app and brick-and-mortar stores. Reliance Retail previously partnered with Shein and is likely to appoint former Meta director Manish Chopra to head operations in India. This move is part of Reliance Retail Ventures' strategy to bring international brands like Tiffany & Co and ASOS to India. Shein was previously banned in India due to tensions between the countries but will now operate under Reliance Retail Ventures.

Amazon targets Shein with big fee cuts for cheap apparel sellers

Economic Times

Economic Times · 1y ago

Amazon targets Shein with big fee cuts for cheap apparel sellers

Amazon is reportedly targeting Shein, a popular online apparel retailer, by offering significant fee reductions to sellers of cheap clothing on its platform. The move is aimed at luring sellers away from Shein and boosting Amazon's position in the affordable fashion market. Shein has gained popularity for its low-cost fashion items, but Amazon is looking to gain a competitive edge by appealing to sellers with lower fees.

Sabyasachi Couture names former Shein India executive Manish Chopra as CEO

Economic Times

Economic Times · 1m ago

Sabyasachi Couture names former Shein India executive Manish Chopra as CEO

Aditya Birla Group's Sabyasachi Couture has appointed Manish Chopra, formerly of Shein India, as CEO. The luxury fashion market is recovering, with Indian brands like Sabyasachi aiming for global expansion. Chopra previously joined Reliance Retail for Shein India operations, which are still in early stages. This leadership change highlights Sabyasachi's strategic moves in the evolving luxury apparel landscape. Aditya Birla previously acquired a significant stake in Sabyasachi, diversifying its fashion portfolio.

Reliance & Shein to Take India-Made Fashion Global Within a Year

StartupTalky

StartupTalky · 2m ago

Reliance & Shein to Take India-Made Fashion Global Within a Year

Reliance Retail and fashion retailer Shein plan to expand their Indian supplier base and sell Shein-branded clothing globally within a year. By partnering with Reliance, Shein aims to increase Indian suppliers from 150 to 1,000 and list India-made clothing on its US and UK sites. This effort is part of a strategy to navigate tariffs on Chinese imports. Reliance handles manufacturing, supply chain, and operations in India for Shein, under a domestic brand license.

Low-cost ecommerce rivals Shein and Temu shelve US court cases

Economic Times

Economic Times · 1y ago

Low-cost ecommerce rivals Shein and Temu shelve US court cases

Online low-priced fashion rivals Shein and Temu have filed joint declarations in U.S. courts to end their legal battles with each other. Both companies have been engaged in a global market share battle. The filings did not disclose the reasons for dropping the complaints or if a settlement was reached. Shein had accused Temu of using influencers to make false remarks about the retailer, while Temu alleged that Shein violated U.S. antitrust law. Both companies have disrupted the retail industry with their ultra-fast fashion and low-price shopping models.

Amazon’s newest competitors are stepping into its territory

Livemint

Livemint · 1y ago

Amazon’s newest competitors are stepping into its territory

Fast-fashion company Shein and TikTok's shopping unit are expanding in Amazon's territory, seeking to recruit Amazon employees and set up workspaces in the same office tower in Seattle. Both companies are bolstering their staff and operations in the US logistics and supply-chain industry. Shein, TikTok, and e-commerce company Temu, all with Chinese roots, are investing heavily in the US online shopping market. This move represents a new threat to Amazon, as these companies aim to replicate its success and challenge its dominance.

Shein returns to India via Reliance Retail partnership

Entrackr

Entrackr · 6m ago

Shein returns to India via Reliance Retail partnership

Shein, the Chinese fast-fashion company, is returning to India nearly five years after being banned. This time, it is re-entering the market through a partnership with Reliance Retail. The app is available on both the Google Play Store and Apple's App Store. Unlike before, Shein will not operate the business itself. Reliance Retail will have full control over the Shein India Fast Fashion app, managing everything from operations to customer data. Shein will act solely as a technology partner, providing the app and backend systems without any ownership or direct involvement in managing sales. A key condition of this deal is that all customer data must be stored in India, with Shein having no access to it. This arrangement addresses security concerns, which were a major reason for Shein’s initial ban. For now, Shein is offering deliveries in major cities like New Delhi, Bengaluru, and Mumbai, with plans to expand across India soon. It has also made shopping more attractive by waiving delivery fees. The company’s products, including dresses starting at ₹199, will be designed and manufactured in India by local suppliers. This move aligns with the Indian government’s push to boost domestic textile production. The Indian government approved the deal only after thorough security checks by multiple ministries, including IT and Home Affairs. Shein must also undergo regular cybersecurity audits by government-approved firms to ensure compliance. Since 2020, India has banned over 300 Chinese apps due to security concerns and tensions between the two countries. Earlier in 2019, the government had seized various Shein shipments for attempting to import bulk goods from China while under-declaring their value. These government measures had an immediate impact, leading Shein to partially shut down operations in July 2019.

Shein still needs to prove it’s a bargain

Livemint

Livemint · 1y ago

Shein still needs to prove it’s a bargain

Built-in-China online fashion company Shein is seeking to show investors that its rapid growth can translate into increased profitability as it files for an initial public offering (IPO). The company, known for its affordable and trendy apparel, surpassed H&M in revenue last year and is closing in on the fast-fashion leader Zara. With a valuation expected to be higher than $66 billion, Shein aims to prove its worth in a market dominated by competitors like Inditex and Amazon. However, it faces challenges such as legal battles and geopolitical risks.

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