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Shein back in India? Mukesh Ambani’s Reliance to launch IPO-bound label, ex-Meta honcho to be roped in, says report

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Reliance Retail Ventures, owned by Mukesh Ambani, is set to launch Chinese fast fashion label Shein in India. The popular fashion brand will be available on Reliance Retail Ventures' app and brick-and-mortar stores. Reliance Retail previously partnered with Shein and is likely to appoint former Meta director Manish Chopra to head operations in India. This move is part of Reliance Retail Ventures' strategy to bring international brands like Tiffany & Co and ASOS to India. Shein was previously banned in India due to tensions between the countries but will now operate under Reliance Retail Ventures.