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Puma wants to improve its brand. AI might help.

Livemint

Livemint · 9m ago

Sportswear-maker Puma is leveraging generative AI technology, in collaboration with Google Cloud, to enhance its branding and online sales efforts. By using Google Cloud's Imagen 2 model, Puma is able to generate personalised website images based on the locations of online shoppers. The technology significantly reduces the image creation process time, potentially increasing customer engagement and improving brand perception. Puma aims to further explore generative AI capabilities for personalisation based on factors like age and individual sport preferences in the future. The move comes as Puma faces increasing competition from emerging brands and strives to strengthen its position in key markets like the US and China.

Related News

Virat Kohli to end his 8-year deal with Puma

Livemint

Livemint · 1y ago

Virat Kohli to end his 8-year deal with Puma

Indian cricketer Virat Kohli is set to end his 8-year deal with Puma India and become the brand ambassador for Agilitas Sports, according to a report. Agilitas Sports is a company founded by former Puma India managing director Abhishek Ganguly. Kohli will not only endorse the products of Agilitas Sports but is also expected to have a stake in the company. Agilitas Sports recently received a funding of ₹100 crore from Nexus Venture, indicating its growth in the sports industry.

ICON Wants To Make A Dent In India’s Luggage And Bags Industry

Inc42 · 1y ago

ICON, a direct-to-consumer (D2C) luggage and bags brand, aims to address the innovation gaps in the Indian market. The brand is targeting the growing D2C wave in India, which has been impacting legacy brands like VIP Industries. VIP Industries, with its long-standing legacy, is losing market share to new and innovative brands. ICON aims to offer unique and functional designs, inspired by global brands like Louis Vuitton. Positioned in the mass premium segment, ICON's products range from INR 4,000 to INR 10,000. The brand focuses on gathering customer feedback to continuously improve its products.

Puma ends sponsorship of Israel’s national football team

Livemint

Livemint · 1y ago

Puma ends sponsorship of Israel’s national football team

German sportswear company Puma SE has announced that it will be ending its sponsorship of Israel's national football federation after 2024 as part of its new "fewer-bigger-better" strategy. The decision, made late last year, is unrelated to the recent war in Gaza. Puma has been facing boycott calls in certain markets due to its support for Israel's football team. The company is also letting its contract with Serbia's football team expire, while introducing new sponsorships in the coming years. The move is part of Puma's efforts to reposition itself as a higher-end brand, focusing on the US market.

Puma India inks multi-year kit sponsorship deal with Delhi Capitals

Thehindubusinessline

Thehindubusinessline · 1y ago

Puma India inks multi-year kit sponsorship deal with Delhi Capitals

Sports brand Puma India has partnered with Delhi Capitals as the official kit partner for the WPL and IPL season. Puma's logo will be featured on the jerseys of both the men's and women's teams of Delhi Capitals, along with other training wear and accessories. This collaboration further strengthens Puma's presence in Indian cricket, as they are already the kit sponsor for Royal Challengers Bangalore. Puma has also associated with Bengaluru Football Club, which is owned by Delhi Capitals' parent company, JSW.

Eyewear Startup QUE Ropes In Shikhar Dhawan As Investor

Inc42 · 1y ago

Eyewear Startup QUE Ropes In Shikhar Dhawan As Investor

Cricketer Shikhar Dhawan has invested in Indian eyewear brand QUE and will also serve as its brand ambassador. QUE aims to make premium sunglasses accessible to a wider audience in India and beyond. Dhawan's association with the brand is expected to help strengthen its launch, enhance marketing efforts, and improve product offerings. The founders of QUE expressed confidence in their ability to redefine the sunglasses industry and tap into the estimated $8.6 billion market by 2028. Dhawan has previously invested in sportstech startups and endorsed multiple brands.

E-commerce platforms can't become haven for counterfeiters: Delhi HC

Economic Times

Economic Times · 1y ago

E-commerce platforms can't become haven for counterfeiters: Delhi HC

The Delhi High Court has ruled that e-commerce platforms cannot be a safe haven for intellectual property infringers and counterfeiters. While acknowledging their profit-oriented nature, the court emphasized that these platforms must also prioritize the protection of others' intellectual property rights. The judgment was made in response to a lawsuit filed by sportswear brand Puma, accusing the e-commerce platform Indiamart of facilitating the sale of counterfeit goods. The court ordered the removal of all infringing listings related to Puma from Indiamart and directed the platform to implement sufficient measures to prevent counterfeiters from misrepresenting themselves as genuine sellers.

Quick fashion delivery startup ZILO raises $4.5 Mn in Seed round

Entrackr

Entrackr · 21d ago

Quick fashion delivery startup ZILO raises $4.5 Mn in Seed round

Fashion-tech startup ZILO has secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures. The proceeds will help ZILO reach product-market fit, strengthen its hybrid supply chain, build brand partnerships, and expand beyond Mumbai to other major Indian cities this year. Founded by Padmakumar Pal, a former VP at Flipkart and Myntra, and Bhavik Jhaveri, a serial entrepreneur, ZILO offers quick delivery of fashion items from over 250 brands like Levi’s, Puma, United Colors of Benetton, and The Souled Store. According to ZILO, customers can receive orders in under 60 minutes, try items at home, and return unwanted products instantly. ZILO operates through dark stores and brand outlets to fulfill orders locally and promises only fresh, in-season products. It plans to stock nearly 100,000 styles and expand into categories like footwear and accessories by the festive season.

Tech evolution: Did Apple blink or think different in the race for AI

Livemint

Livemint · 18d ago

Tech evolution: Did Apple blink or think different in the race for AI

Apple, predominantly a consumer hardware and services company, faces scrutiny in the AI race as competitors like Microsoft and Nvidia excel with AI innovations. Despite lacking its own generative AI models, which pushes Apple’s market value below these AI leaders, its core strengths might help it navigate this technological wave. While rivals integrate AI deeply into their products, Apple's future in AI remains uncertain, amid its historical reputation for innovation.

Virat Kohli Teams Up with Agilitas in a Game-Changing Deal

StartupTalky

StartupTalky · 21d ago

Virat Kohli Teams Up with Agilitas in a Game-Changing Deal

Indian cricketer Virat Kohli has partnered with sports goods manufacturer Agilitas after his contract with Puma ended. Kohli, investing INR 40 crore initially, will play an active role in Agilitas' growth and decision-making. Agilitas, which aims to be a one-stop sports destination, has already acquired Mochiko Shoes and plans to expand its operations. Kohli’s involvement will likely boost Agilitas’ sales and valuation, while also expanding his own One8 brand internationally.

Ex-Google, Meta, and Samsung engineers are working on a sales agent who will understand you emotionally

Livemint

Livemint · 5m ago

Ex-Google, Meta, and Samsung engineers are working on a sales agent who will understand you emotionally

Palona AI, a startup founded by former engineers from Google, Meta, and Samsung, has secured $10 million to enhance AI-powered sales agents' emotional intelligence. Partnered with OpenAI, Palona AI aims to create polite, brand-aware chatbots that address common issues in AI interactions. By integrating brand-specific data, the technology aims to improve customer engagement and direct brand relationships, offering personalized recommendations and upselling opportunities. Clients include Wyze Labs and Mindzero.

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