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Eyewear Startup QUE Ropes In Shikhar Dhawan As Investor

Cricketer Shikhar Dhawan has invested in Indian eyewear brand QUE and will also serve as its brand ambassador. QUE aims to make premium sunglasses accessible to a wider audience in India and beyond. Dhawan's association with the brand is expected to help strengthen its launch, enhance marketing efforts, and improve product offerings. The founders of QUE expressed confidence in their ability to redefine the sunglasses industry and tap into the estimated $8.6 billion market by 2028. Dhawan has previously invested in sportstech startups and endorsed multiple brands.

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