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Premium tea brand Freshleaf raises seed round

EntrackrEntrackr · 1y ago
Premium tea brand Freshleaf raises seed round
Medial

Premium tea brand Freshleaf has raised Rs 1 crore in its seed round led by Inflection Point Ventures. The proceeds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products, the company said in a press release. Led by Balkirat Singh and Muneet Arora, Freshleaf strives to deliver premium quality tea at an affordable price starting from Rs 130. Since its inception in 2022, it has built a strong offline presence, now reaching over 550 stores across 40 cities in India. Through strategic marketing initiatives, such as interactive tastings, the company has enhanced its brand recognition and engagement with its customer base. It is now venturing into modern retail and quick commerce while extending its reach into the UAE market, aiming to enhance accessibility and market presence. In the premium tea brand, Freshleaf competes with Vahdam Teas, Teamonk, Young Mountain Tea. Interestingly, Teamonk is also backed by Inflection Point Ventures.

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Coffee-first beverage brand Drickle raises Rs 6 Cr in seed round

EntrackrEntrackr · 2d ago
Coffee-first beverage brand Drickle raises Rs 6 Cr in seed round
Medial

Bengaluru-based coffee-first beverage QSR brand Drickle (formerly BONOMI) has raised close to Rs 6 crore in seed funding through equity. The round saw participation from multiple angel investors and operators, including Param Kandhari, Naresh Krishnaswamy, Abhinav Mathur, Hemanshu Jain, Vinay Bhopatkar, Vaibhav Sisinty, Dalvir Suri, and Rishit Jhunjhunwala. Shaili Chopra also participated via Ideabaaz. In April 2025, Drickle had earlier raised Rs 5.3 crore with an additional Rs 50 lakh coming in as an extension of the round via Ideabaaz. The fresh capital will be used to expand Drickle’s outlet network in Bengaluru, strengthen backend manufacturing, build leadership and operations teams, and invest in marketing and brand building. Founded by Rahul Nijhawann and Vardhman Jain, Drickle operates seven compact-format outlets across Bengaluru. Each outlet spans 150–200 sq ft and is clustered within micromarkets to drive high-frequency consumption. The brand operates in the Rs 100–150 price range. Drickle follows a coffee-first model, offering fresh-brewed flavoured coffees, while also selling matcha, boba, and Thai tea beverages. The brand runs an owned backend manufacturing facility in Bengaluru, producing coffee brewing solutions and key ingredients in-house. This allows Drickle to operate asset-light outlets without espresso machines and maintain tighter control over margins and supply chain.

Fragaria Fruits raises $2 Mn in seed round led by WEH Ventures

EntrackrEntrackr · 3m ago
Fragaria Fruits raises $2 Mn in seed round led by WEH Ventures
Medial

Fragaria Fruits raises $2 Mn in seed round led by WEH Ventures Farming company Fragaria Fruits has raised $2 million in a seed funding round led by WEH Ventures, along with participation from Rainmatter, Spiral Ventures, and angel investors such as Sashi Kumar. The startup had previously raised Rs 1.5 crore in a pre-seed funding round. The fresh funds will be utilized to scale its operations in Bengaluru, expand its premium fruit portfolio to include blueberries and raspberries, and provide a year-round supply of high-quality, sustainable produce to the Indian market, Fragaria said in a press release. Co-founded in 2024 by Harish Varadharajan, Timothy Chad Van Niekerk, and Damian López-Salazar, Fragaria Fruits aspires to address a critical gap in India’s fruit industry: the lack of consistently high-quality, fresh fruit available year-round. It aims to redefine the fruit-eating experience for Indian consumers by delivering premium, sustainably grown produce using world-class farming techniques. According to the Chennai-based startup, its flagship brand, Oh! Fruits, offers European strawberries grown in Chennai using advanced vertical farming technology, which are twice as sweet as conventional Indian varieties, pesticide-free, and have a shelf life up to three times longer than typical market options. The company’s commitment to sustainability is reflected in its water recycling systems, solar power integration, and efforts to reduce the environmental footprint of farming while maintaining affordability. By using Controlled Environmental Agriculture (CEA) and vertical farming, Fragaria has built a sustainable and scalable model to grow premium strawberries year-round. It plans to expand production in Bengaluru, increasing daily output from 2–3 kg to 120–150 kg. The startup doesn't have any local brands to compete with for fruits, but there are limited imported fruit brands in India, such as Driscoll’s (berries), Zespri (kiwi), and Rockit (apples).

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