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Kareena Kapoor-backed Pluckk to raise $10 Mn in Series A

EntrackrEntrackr · 3m ago
Kareena Kapoor-backed Pluckk to raise $10 Mn in Series A
Medial

Pluckk competes with Gourmet Garden, Kisankonnect, and, to some extent, Otipy. Its major competitors, Deep Rooted and Fraazo, shut down their operations after raising a sizeable amount. Business-to-consumer fresh produce food-tech platform Pluckk is all set to raise Rs 85 crore (approximately $10 million) in its Series A funding round from Euro Gulf Investment. This marks the Mumbai-based company's first notable fundraising after a three-year hiatus. The board at Pluckk has passed a special resolution to issue 3,023 Series A compulsory convertible preference shares at an issue price of Rs 2,81,383 each to raise Rs 85 crore or $10 million, its regulatory filings accessed from the Registrar of Companies show. The filings further added that the fresh proceeds will be used for aggressive growth, interest payment on debentures, and other corporate purposes. According to Entrackr’s estimates, the company will be valued at around $50-55 million post-allotment. Founded in 2021 by Pratik Gupta, Pluckk is a farm-to-fork platform that delivers fresh, lifestyle-focused produce to consumers. It also offers trendy food options like vegan choices, carb alternatives, and items for gut health and immunity. Before this round, the company had secured $5 million in seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million. The Mumbai-based company is targeting a Rs 200 crore ARR for the current fiscal year. In the fiscal year ending March 2024, it experienced a 25.6% year-on-year growth to Rs 42.8 crore, compared to Rs 34 crore in FY23, with a loss of Rs 41.03 crore.

Aeravti Ventures leads $1 Mn round in Origin Fresh

EntrackrEntrackr · 5m ago
Aeravti Ventures leads $1 Mn round in Origin Fresh
Medial

Snippets Aeravti Ventures leads $1 Mn round in Origin Fresh Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. New Update Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. The fresh funds will be utilized to enhance the delivery network and support the development of cutting-edge infrastructure, Origin Fresh said in a press release. Co-founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh delivers farm-fresh, untouched produce directly to customers' doorsteps, eliminating middlemen to offer unbeatable prices and uncompromising quality. The startup is committed to encouraging consumers to prioritize freshness and quality over speed, fostering a thoughtful approach to meal planning and healthy living. According to the Bengaluru-based company, by delivering farm-fresh, high-quality produce, it aims to enhance culinary experiences and promote overall well-being, inspiring a movement that celebrates the richness and nourishment of fresh produce. The brand promises delivery from farm to home within 12 hours. Origin Fresh claims that it has surpassed 5,000 orders within the first 40 days of launch, with over 60% of customers placing repeat orders within two weeks. The company has earned strong trust for its quality and freshness. It focuses exclusively on fresh produce and has carved a niche among health-conscious consumers, boasting an extensive catalog of over 250 items, including a wide range of exotic options.

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