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Exclusive: Anant Goel’s Handpickd raises fresh funds

EntrackrEntrackr · 9m ago
Exclusive: Anant Goel’s Handpickd raises fresh funds
Medial

Exclusive: Anant Goel’s Handpickd raises fresh funds Fresh produce startup Handpickd (formerly Sorted) is raising Rs 21.7 crore in an extended seed round led by Nitin Gupta and Genesia Ventures, with participation from BEENEXT and others. Fresh farm produce and supply chain startup Handpickd (previously Sorted) is raising Rs 21.7 crore in an extended seed round led by Nitin Gupta and Genesia Ventures with the participation of BEENEXT, Stargazer Ventures, Eximius Ventures, Sunrise Sunset Family Trust, and others. The Handpickd’s board passed a resolution to approve the issue of 10,547 Series Seed B CCPS at an issue price of Rs 20,566 to raise Rs 21.7 crore or around $2.5 million, according to recent filings accessed from March 2025 from the Registrar of Companies (RoC) shows. Nitin Gupta, Partner at GG Enterprises and Genesia Ventures, led the round with an investment of Rs 6.48 crore and Rs 6 crore, respectively, followed by existing investor BEENEXT, which is contributing Rs 2.16 crore. Sunrise Sunset Family Office will invest Rs 2 crore, while the remaining amount will be covered by Infinyte Club Angel Fund and Eximius Ventures, Stargazer Ventures and Ankit Agarwal. As per filings, the company has already received around Rs 10.16 crore, with the remaining amount expected to follow shortly. The Blume Venture-backed company will be valued at around Rs 300 crore or $35 million, according to Entrackr’s estimates. Founded by Anant Goel along with Nitin Gupta and Sahil Madan, Handpickd operates on a B2B2C model, delivering fresh fruits and vegetables through a tech-enabled supply chain. The company sources produce directly from local farmers and vendors, leveraging a network of micro-entrepreneurs for efficient last-mile delivery. According to startup data intelligence platform TheKredible, Handpickd has raised around $9 million from investors including BEENEXT, Blume Ventures, Kunal Bahl, Rohit Kumar Bansal. The company recorded over 2.3X year-on-year growth in operating revenue, rising to Rs 17.5 crore in FY24 from Rs 7.4 crore in FY23. Its losses remained flat at Rs 2.1 crore during the fiscal year ending March 2024. Handpickd competes with other farm-to-fork funded startups including Otipy ($49 million), Fraazo ($61 million), Deep Rooted ($20 million) which shut their operations. Handpickd also competes with Kareena Kapoor-backed startup Pluckk which is set to raise $10 million.

Rural commerce startup Rozana raises Rs 290 Cr in Series B led by Bertelsmann

EntrackrEntrackr · 7d ago
Rural commerce startup Rozana raises Rs 290 Cr in Series B led by Bertelsmann
Medial

Rural commerce startup Rozana raises Rs 290 Cr in Series B led by Bertelsmann Rural omnichannel retail platform Rozana has raised Rs 290 crore ($31.6 million) in a Series B funding round led by Bertelsmann India Investments. The round also saw participation from Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities, and other family offices. The fresh capital will be used to strengthen the company’s technology infrastructure, broaden product categories, develop private label offerings, and deepen brand partnerships. Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher, Rozana operates a rural-focused omnichannel retail platform that combines a consumer-facing app with modern retail experience centres and its own distribution network. It runs over 75 retail experience centres and works with more than 35,000 women partners who act as last-mile fulfilment agents embedded within local communities. According to the company, it has expanded its hybrid commerce infrastructure to 21,000 villages across the Gangetic plains, a region home to over 50% of India’s rural population. It currently serves more than 1 million active households across Uttar Pradesh and Haryana. In its next phase of growth, Rozana plans to expand to over 200 stores and enter two to three additional northern states across the Gangetic belt. The company also aims to eventually reach 130,000 villages. India’s rural consumption market is estimated to exceed $2 trillion, with more than 200 million rural households spending upwards of Rs 20,000 per month across staples, FMCG, personal care, household goods, apparel, and discretionary categories. Rozana has raised nearly $60 million in funding to date. In March 2024, the company raised $22.5 million in a Series A round led by Bertelsmann India Investments with participation from Fireside Ventures and other investors. Prior to that, the startup raised $2.5 million in a pre-Series A round from 3one4 Capital and IEG Investment Banking Group in April 2022.

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