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Kareena Kapoor-backed Pluckk to raise $10 Mn in Series A

EntrackrEntrackr · 11m ago
Kareena Kapoor-backed Pluckk to raise $10 Mn in Series A
Medial

Pluckk competes with Gourmet Garden, Kisankonnect, and, to some extent, Otipy. Its major competitors, Deep Rooted and Fraazo, shut down their operations after raising a sizeable amount. Business-to-consumer fresh produce food-tech platform Pluckk is all set to raise Rs 85 crore (approximately $10 million) in its Series A funding round from Euro Gulf Investment. This marks the Mumbai-based company's first notable fundraising after a three-year hiatus. The board at Pluckk has passed a special resolution to issue 3,023 Series A compulsory convertible preference shares at an issue price of Rs 2,81,383 each to raise Rs 85 crore or $10 million, its regulatory filings accessed from the Registrar of Companies show. The filings further added that the fresh proceeds will be used for aggressive growth, interest payment on debentures, and other corporate purposes. According to Entrackr’s estimates, the company will be valued at around $50-55 million post-allotment. Founded in 2021 by Pratik Gupta, Pluckk is a farm-to-fork platform that delivers fresh, lifestyle-focused produce to consumers. It also offers trendy food options like vegan choices, carb alternatives, and items for gut health and immunity. Before this round, the company had secured $5 million in seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million. The Mumbai-based company is targeting a Rs 200 crore ARR for the current fiscal year. In the fiscal year ending March 2024, it experienced a 25.6% year-on-year growth to Rs 42.8 crore, compared to Rs 34 crore in FY23, with a loss of Rs 41.03 crore.

Exclusive: Pluckk set to raise Rs 100 Cr from Euro Gulf Investment

EntrackrEntrackr · 18d ago
Exclusive: Pluckk set to raise Rs 100 Cr from Euro Gulf Investment
Medial

Pluckk set to raise Rs 100 Cr from Euro Gulf Investment Business-to-consumer fresh produce platform Pluckk is all set to raise Rs 100 crore (approximately $11 million) in a new funding round from existing investor Euro Gulf Investment. This round comes after Euro Gulf Investments’ $10 million investment in March last year, as exclusively reported by Entrackr. However, the company has not publicly announced the round yet. The board at Pluckk has passed a special resolution to issue 3,471 Series C CCPS at an issue price of Rs 2,88,112 each to raise Rs 100 crore or $11 million, its filings accessed from the Registrar of Companies show. The filings added that the fresh proceeds will be used to drive aggressive growth, service interest on debentures, and meet other corporate requirements. According to Entrackr’s estimates, the company’s valuation is expected to reach around $58 million post-allotment. Founded in 2021 by Pratik Gupta, Pluckk operates a farm-to-fork platform delivering fresh, lifestyle-focused produce to consumers. The company also offers trendy food options, including vegan products, low-carb alternatives, and items positioned around gut health and immunity. Prior to this round, the company had secured $15 million to date including its $5 million seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million. For the fiscal year ended March 2025, the Mumbai-based company’s revenue doubled to Rs 85 crore. However, its losses also widened to Rs 55 crore in the last fiscal year from Rs 41 crore in FY24. Pluckk competed with players such as Gourmet Garden and Kisankonnect in the online fresh produce segment. At the same time, the space saw exits from funded startups including Otipy, Deep Rooted, and Fraazo, which shut down operations despite significant capital raised, reflecting the challenges in building scale in the category.

Marico acquires 60% stake in D2C nutrition startup Cosmix

EntrackrEntrackr · 1m ago
Marico acquires 60% stake in D2C nutrition startup Cosmix
Medial

Marico acquires 60% stake in D2C nutrition startup Cosmix Mumbai-based multinational consumer goods company Marico has acquired a 60% majority stake in Cosmix, a startup that sells plant-based protein supplements, at an equity valuation of Rs 375 crore. With this deal, Marico expands its D2C presence by adding another brand. The acquisition brings a protein-focused brand into Marico’s D2C portfolio. Founded in 2019, Cosmix operates as a digital-first nutrition brand with a focus on plant-based protein and wellness products. The startup sells primarily through its own website and online marketplaces. Cosmix has remained profitable since inception and reported revenue of around Rs 50 crore in FY25, compared to Rs 24 crore in FY24. According to the company, it has scaled to an ARR of Rs 100 crore. Marico has been actively acquiring and scaling D2C brands over the past few years. In 2017, it acquired men’s grooming brand Beardo. As per TheKredible, Beardo’s revenue crossed Rs 200 crore in FY25, while its profit increased 3.6 times on a year-on-year basis. Apart from Beardo, Marico’s D2C portfolio includes brands such as Plix, True Elements, and Just Herbs. The development follows a similar move in the FMCG sector, where Hindustan Unilever Limited (HUL) acquired homegrown skincare brand Minimalist last year at a pre-money valuation of Rs 2,955 crore.

Oziva records flat growth under Hindustan Unilever in FY24

EntrackrEntrackr · 1y ago
Oziva records flat growth under Hindustan Unilever in FY24
Medial

D2C nutrition brand Oziva, which was acquired by FMCG giant Hindustan Unilever (HUL) in 2022, posted a flat scale during the fiscal year ending March 2024. Following a 20% decline in sales during FY23, the D2C nutrition brand posted a flat scale with a modest 4% increase to Rs 104 crore in FY24, the annual report of its parent company HUL shows. HUL said that Oziva recorded Rs 44 crore loss in the last fiscal year. In FY23, the firm registered a net profit of Rs 58.8 crore due to one-time gain of Rs 95.5 crore. However, if we exclude that other income, its losses stood at Rs 45.8 crore in FY23. This implies, Oziva’s scale and loss remained flat in the last financial year (FY24). It’s worth noting that it is the first full fiscal year for Oziva under Hindustan Unilever. The six-year-old D2C firm sells plant-based nutrition products for health, skin, hair, and general wellness. The sale of health and nutrition products was the sole revenue driver for the company. The company has raised around $17 million to date with the backing of Matrix Partners, Eight Road Ventures, and Stride Ventures. In December 2022, HUL acquired 51% stake in Oziva with the first tranche at a cash consideration of Rs 264.28 crore ($32 million). As per the annual report, Oziva was valued at Rs 361 crore ($43.5 million) using the multi-period excess earnings method. At the same time, HUL also acquired 19.8% of the stake in Wellbeing Nutrition for a cash consideration of Rs 70 crore. Founded by Avnish Chhabria, Wellbeing Nutrition is a whole-food nutrition company that uses plant-based ingredients to deliver wellness to individuals. The company is yet to disclose its FY24 results.

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