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Non-drinking water filtration brand WaterScience secures funding from Velocity

EntrackrEntrackr · 27d ago
Non-drinking water filtration brand WaterScience secures funding from Velocity
Medial

Non-drinking water filtration brand WaterScience secures funding from Velocity The fresh funds will be used to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories, WaterScience said in a press release. Non-drinking water filtration brand WaterScience has secured Rs 1.4 crore in funding from Velocity, a growth capital platform backed by Peter Thiel’s Valar Ventures. The fresh funds will be used to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories, WaterScience said in a press release. Co-founded in 2014 by Sudeep Nadukkandy, Pavithra Rao, and Mohammed Iqbal, WaterScience addresses critical water quality issues that affect over 95% of household water use beyond drinking. The company offers more than 40 products across categories including shower & tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems for hard water, chlorine & other contaminants. Commenting on the announcement, Pavithra Rao, Co-Founder, WaterScience, said, “This funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.” Currently, WaterScience claims that its products are present in over 2 million Indian homes, and the company is aiming to add 1 million more homes in FY25-26. It also claims to have a 70% year-on-year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers. Backed by Peter Thiel's Valar Ventures, Velocity has partnered with more than 4,000 D2C and digital-first brands, disbursing over Rs 1,100 crore in funding.

Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands

EntrackrEntrackr · 9m ago
Velocity earmarks Rs 200 Cr for restaurant and cloud kitchen brands
Medial

Cash-flow-based financing platform Velocity has earmarked Rs 200 crore in 2025 to support and accelerate growth in the restaurant and cloud kitchen ecosystem across India. The fund is designed to address the unique challenges faced by F&B brands and help them grow. It eliminates the hassles often encountered by F&B brands struggling to secure financing from traditional sources like banks and NBFCs. By offering cash-flow-based financing, Velocity enables restaurants and cloud kitchens to manage capital expenditure, working capital, open new outlets, purchase equipment, and launch sub-brands without impacting operational profits. As per a report by Swiggy and Bain & Company, India's food delivery and dining-out market is projected to grow from approximately $66 billion to $108 billion by 2030. According to Velocity, its fund aligns with this growth, focusing on empowering new-age restaurants and cloud kitchen brands, particularly those operating via food aggregator platforms like Zomato and Swiggy. The fund aims to support innovators in the space by offering fast, scalable, and flexible financing solutions, enabling F&B brands to seize emerging market opportunities, scale operations, and meet increasing consumer demand. Since 2020, Velocity has funded several F&B brands such as IDC Kitchen, Smoor, Daily Sushi, Brahma Brew Works, Milano Ice Cream, Imperio, Amore Gelato, Jamie's Pizza, and Baba's Chicken. These businesses utilized the funds to expand operations, strengthen supply chains, and enhance marketing efforts. India's F&B industry is undergoing a rapid transformation driven by quick commerce, cloud kitchens, and ultra-fast delivery models. Platforms like Zepto, Swiggy Instamart, and Blinkit have introduced 10-minute delivery services such as Zepto Cafe, Bolt, and Bistro. Bigbasket and Magicpin are also preparing to enter this space, while emerging players like Swish and Zing are gaining traction. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity is a cash-flow-based financing platform for new-age businesses. It leverages digital-first businesses' data and online cash flows to offer innovative financing solutions. Velocity has disbursed over Rs 1,000 crore to more than 1,200 digital-first businesses, enabling them to overcome working capital challenges. The Bengaluru-based fintech has raised $30 million in equity funding led by Peter Thiel's Valar Ventures. Its portfolio includes D2C brands like Soulflower, Chumbak, and Off Duty.

D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity

EntrackrEntrackr · 11m ago
D2C brand Beaute Secrets raises Rs 1.6 Cr from Velocity
Medial

Beaute Secrets, a beauty tools brand, has secured Rs 1.6 crore from cash flow financing platform Velocity. The proceeds will be allocated towards expanding its operations on quick commerce platforms and adding new products to its lineup, Beaute Secrets said in a press release. Founded in 2010 by Harnika Aneja, Beaute Secrets aims to offer high-quality, affordable beauty tools that enhance natural beauty without heavy makeup. The brand features a diverse product range, including manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, catering to various customer needs and budgets. Recently, Beaute Secrets expanded its lineup to include bath and hair removal products. The company collaborates with experienced manufacturers to maintain high quality and plans to enter premium retail outlets in major cities soon. With the Indian beauty and personal care market projected to generate $31.56 billion in revenue by 2024 and an annual growth rate of 2.76% (CAGR 2024-2029), Beaute Secrets claims to have served over 4 million customers across India, achieving a 3x growth rate. Velocity, backed by Peter Thiel’s Valar Ventures, has previously supported several D2C companies, including Koskii, Power Gummies, Hammer, and Bewakoof.

Velocity launches Rs 400 Cr festive season fund for D2C brands

EntrackrEntrackr · 1y ago
Velocity launches Rs 400 Cr festive season fund for D2C brands
Medial

Cash flow-based financing platform Velocity has launched a fund of Rs 400 crore ($48 million) to support D2C and e-commerce brands in the upcoming festive season sales. The Bengaluru-based firm had launched a Rs 250 crore fund for the festive season last year. This financing will support brands and sellers on major e-commerce platforms (such as Amazon, Flipkart, Myntra and Shopify) and new-age quick commerce platforms (like Blinkit, Instamart, Zepto) in enhancing their product assortment, accelerating delivery timelines, and capitalize on emerging trends such as premiumization. The fund will allow brands to invest in inventory, marketing, and operational expenses without diluting their equity, Velocity said in a press release. According to market research, e-commerce sales are projected to see 20% growth in the 2024 festive season as compared to 13% growth in e-commerce GMV (gross merchandise value) last year. Velocity is indulged with the largest ecommerce marketplaces and several ecosystem enablers to support the upcoming festive demand across sectors such as beauty and personal care, apparel/ fashion, consumer electronics, food and beverages, home, garden and kitchen, jewelry and accessories, healthcare and other e-commerce categories. Co-founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity focuses on democratizing access to working capital for the various sectors. The platform leverages digital-first businesses’ data and online cash flows to offer innovative financing solutions. It provides non-dilutive debt financing to e-commerce founders. Velocity says that it has leveraged its partnerships with India’s leading NBFCs and regulated entities to empower over 1,500 e-commerce brands like Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, Bunaai, Leaf, Crossbeats, Blaupunkt, Zlade, and Soulflower among others. It also says that it has disbursed over Rs900 crores, enabling over 1,500 businesses, especially D2C and e-commerce companies. Velocity has raised $30 million in equity funding led by Valar Ventures and competes with the other players in this space like GetVantage, Klub, Clearco, CRED Mint, Wayflyer, and KredX.

Wealthtech startup Syfe raises $27 Mn in new round

EntrackrEntrackr · 1y ago
Wealthtech startup Syfe raises $27 Mn in new round
Medial

Singapore-based saving and investment platform Syfe has raised $27 million (Rs 226 crore) in funding from Valar Ventures and Unbound, and new investment from two UK family offices. The company has raised $79 million to date and is backed by leading global investors including Peter Thiel’s Valar Ventures, Unbound and partners from DST. The proceeds will be used for growth across Asia, with new products and innovations to be rolled out in each of Syfe’s markets. To fuel this development, Syfe will also be investing significantly to expand its engineering and product team and capabilities at its tech headquarters in Gurugram. Led by Dhruv Arora, Syfe caters to the different wealth needs of individuals with diversified proprietary portfolios, cash management solutions and brokerage. It has customers from 60 countries. According to Syfe, its inception and development are firmly rooted in India while serving customers in Singapore, Hong Kong and Australia. In Singapore alone, Syfe claims to manage multiple billion dollars in assets and over 5% adult citizens are using the platform to achieve their financial goals.

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