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Perfume brand Secret Alchemist raises $3 Mn led by Unilever Ventures

EntrackrEntrackr · 5h ago
Perfume brand Secret Alchemist raises $3 Mn led by Unilever Ventures
Medial

Actress Samantha Ruth Prabhu–backed perfume brand Secret Alchemist has raised $3 million in a funding round led by Unilever Ventures, with participation from DSG Consumer Partners. The round was a mix of primary and secondary capital, of which $2.5 million was primary capital and the remainder was secondary, with a few early angel investors selling their stakes. The Mumbai-based startup had previously mopped up $898,000 in a seed funding round led by IPV and others. The proceeds will be utilised for branding and marketing, widening its product portfolio, and expanding the team, Secret Alchemist said in a press release. Co-founded in 2022 by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, Secret Alchemist is a clean fragrance and aromatherapy brand that focuses on transparent, toxin-free perfumes and wellness products derived from natural ingredients and aromatherapy principles. Secret Alchemist aims to provide holistic wellness through nature-meets-science formulations, addressing the root causes of skin and hair concerns with pure essential oils and transparent ingredients. The brand offers clean perfumes, skincare, haircare, and aromatherapy blends, emphasising purity, sustainability, and luxury. Secret Alchemist’s products are available on the company’s direct-to-consumer website, ecommerce platforms such as Amazon, and quick commerce apps, including Blinkit. The company plans to expand its presence across more websites and apps in the coming days.

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Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital

EntrackrEntrackr · 5m ago
Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital
Medial

Fraganote raises $1 Mn in pre-Series A round led by Rukam Capital Perfumery brand Fraganote has raised $1 million in a pre-Series A funding round led by Rukam Capital. The fresh funds will be deployed towards expanding its fragrance portfolio, introducing new scent-forward formats, and launching offline retail pilots and immersive brand experiences, Fraganote said in a press release. Co-founded in 2022 by Arjun Anand and Garima Kakkar, Fraganote is an Indian luxury perfume brand focused on artisanal fragrances. The company manufactures its products in small batches with a high concentration of perfume oil, aiming for longer-lasting scents. It also specializes in narrative-led, culturally attuned perfumes. The Delhi-based startup aspires to redefine how India discovers, experiences, and relates to fragrance. It strives to create story-rich perfumes that reflect the moods, aspirations, and evolving lifestyle of a new India. All concepts are developed in-house by a team of aficionados to create scents like Baked Vanilla, Drunken Cake, and Beach Holiday. According to market research, India’s perfume market is on a strong growth trajectory. Valued at $281 million in FY2024, it is projected to reach $873.3 million by FY2032, growing at a CAGR of 15.23% between FY2025 and FY2032. Garima Kakkar, Co-Founder of Fraganote, said, "At Fraganote, we are building a luxury fragrance brand that is born in India but belongs everywhere. We believe India needs its own iconic perfume house, one that is modern, accessible, and built for a new generation of consumers who view brands as communities.”

SkinInspired raises $2.9 Mn led by Spring Marketing Capital

EntrackrEntrackr · 7d ago
SkinInspired raises $2.9 Mn led by Spring Marketing Capital
Medial

Snippets SkinInspired raises $2.9 Mn led by Spring Marketing Capital New Delhi-based dermaceutical skincare brand SkinInspired has raised $2.9 million (Rs 24 crore) in a Series A funding round led by Spring Marketing Capital. The round also saw participation from Lotus Herbals’ Beauty Innovation Fund and Arihant Patni of Patni Financial Advisors. Existing investor Unilever Ventures participated as well. Earlier in July 2024, it raised Rs 12.25 crore (approximately $1.5 million) in its seed round led by Unilever Ventures and others. The proceeds will be used to scale research and product innovation, invest in brand building, and expand the team. SkinInspired also plans to widen distribution as it scales in India’s dermaceutical skincare market. Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired focuses on efficacy-led, clinically tested skincare products developed in collaboration with dermatologists. The company works with over 200 dermatologists and reports strong repeat usage across its portfolio. Agrawal said the brand will continue to prioritise formulation quality, ingredient transparency, and clinical validation, while adhering to vegan and cruelty-free standards. SkinInspired is also backed by angel investors including Arjun Vaidya, Ruchi Kohli, Chinmaya Goyal, Ana Kapur, Jivraj Singh Sachar, and Swapnil Sheth.

SkinInspired raises $1.5 Mn in seed round led by Unilever Ventures

EntrackrEntrackr · 1y ago
SkinInspired raises $1.5 Mn in seed round led by Unilever Ventures
Medial

Skincare brand SkinInspired has raised Rs 12.25 crore (approximately $1.5 million) in its seed round led by Unilever Ventures. Dr Vaidya’s co-founder Arjun Vaidya also participated in the round. The proceeds will be allocated towards research and development initiatives, strategic marketing efforts, and strengthening the brand’s go-to-market strategy. Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired offers a curated range of assorted products based on skin types in four categories – face wash, face serum, sunscreen, and moisturizer. The brand has also introduced a refillable skincare line, featuring airless jars and pumps designed to preserve product efficacy and promote sustainability. According to market research, the skincare industry in India reached a size of $3 billion in 2023, with demand anticipated to grow at a CAGR of 14.6% over the forecast period.

True Diamond raises $3 Mn led by India Quotient

EntrackrEntrackr · 7m ago
True Diamond raises $3 Mn led by India Quotient
Medial

True Diamond raises $3 Mn led by India Quotient Lab-grown diamond jewelry brand True Diamond has raised Rs 26 crore ($3 million) in a pre-Series A funding round led by India Quotient along with participation from existing investors Titan Capital, Winners Fund, and Huddle Ventures. Prior to this, it had raised $1 million in a seed funding round led by Titan Capital, along with participation from Huddle Ventures, Zeropearl Ventures, and personal investments from Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain. The proceeds will be used to accelerate its omnichannel strategy and focus on offline expansion, True Diamond said in a press release. Co-founded in 2024 by Darayus Mehta and Parin Shah, True Diamond aims to modernise the jewelry experience for contemporary Indian consumers. The brand focuses on design and material innovation, bold content, and accessible luxury. It has launched retail outlets in Mumbai, Hyderabad, and Noida, with more stores planned across metro cities. The Mumbai-based company offers a variety of products, including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets, among others. The startup also provides customized jewellery and men’s collections. True Diamond claims to have built a catalog of over 5,000 designs and achieved a 1.7x customer repeat rate. The brand offers innovative products with unique launches like over the 160 facet Portuguese diamonds, black diamonds, and many more.

Sweet Karam Coffee raises $8 Mn led by Peak XV

EntrackrEntrackr · 9m ago
Sweet Karam Coffee raises $8 Mn led by Peak XV
Medial

Sweet Karam Coffee Raises $8 Mn Led by Peak XV Chennai-based South Indian food brand Sweet Karam Coffee (SKC) has raised $8 million in its Series A round led by Peak XV Partners, with existing investor Fireside Ventures also increasing its stake. The funding comes almost two years after Sweet Karam Coffee raised $1.5 million from Fireside Ventures. The proceeds will be used to expand its distribution, launch new products, and improve its supply chain with tech. Founded in 2015, SKC is known for its authentic sweets, snacks, and filter coffee, which is made without palm oil, preservatives, or maida. It also sells condiments and ghee. The startup sells its products via its website, e-commerce marketplaces, and quick commerce platforms, serving customers across 32 countries. SKC claims to have grown 4X in revenue over the past 12 months and is projected to grow another 2.5X in the next 12 months. SKC announced the appointment of Nandhitha Indermohan (ex-Unilever) as Chief Operating Officer to boost execution.

Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital

EntrackrEntrackr · 6m ago
Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital
Medial

Quick fashion delivery startup KNOT raises $3 Mn led by Kae Capital Mumbai-based quick commerce fashion platform KNOT has raised $3 million in a pre-Series A round led by Kae Capital with participation from Sparrow Capital, Boundless Ventures LLP, and founders of SNITCH, The Souled Store, and Bonkers Corner. Existing investors WEH Ventures, All In Capital, and Kumar Saurabh (Aukera Jewellery) also backed the round. The new funding will fuel product development, expansion beyond Mumbai, and deepen brand partnerships. Founded in 2025 by Archit Nanda and Rachit Bansal, KNOT is reimagining online fashion delivery with its 60-minute delivery model and Try ‘n Buy experience in Mumbai. The idea was born after the duo pivoted from their earlier venture Slick, spotting a major gap in how Gen Z and millennials discover and shop for fashion. KNOT currently claims to have partnered with over 70 fashion brands, fulfilling thousands of orders monthly. Its standout features include AI-based virtual try-ons, doorstep trials with instant returns, and influencer-led discovery. In the same space, ZILO secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures, last month. Fashion delivery startup Slikk also secured $10 million in funding. Myntra, which launched rapid apparel delivery in December 2024, has now extended the service to additional cities.

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