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Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

EntrackrEntrackr · 19d ago
Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men
Medial

Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. “We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand “Fang Oral Care” for a consideration of up to Rs 10 crores.

Exclusive: Home decor startup Vaaree kicks off new round

EntrackrEntrackr · 1y ago
Exclusive: Home decor startup Vaaree kicks off new round
Medial

Home Furnishing & Decor Startup Vaaree has raised Rs 20.78 crore ($2.5 million) in a pre-Series A round led by Capier Investments with the participation of Peak XV’s Surge Ventures. The board at Vaaree has passed a special resolution to issue 3,063 pre-series A CCPS at an issue price of Rs 67,856 each to raise Rs 20.78 crore or $2.5 million, its regulatory filing accessed through Registrar of Companies shows. Capier Investments pumped in Rs 12.47 crore while Surge Ventures contributed Rs 8.31 crore in the pre-series A. The company is likely to get more funds in the same round. As per TheKredible’s estimate, the company is valued at around Rs 180 crore ($21.6 million) post-money. Vaaree has raised around $7 million to date including a $4 million seed money led by Peak XV’s Surge Ventures and with the participation of Vistra, Better Capital, Capier Investments, and All in Capital in September last year. Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree caters to home decor across categories including furnishing, kitchen, decor, bath, and garden. Vaaree was a part of the eighth cohort of Surge’s accelerator program and it also raised funds from angels such as Kunal Shah, Arjun Vaidya, Vineeta Singh, Ghazal Alagh, Varun Dua, Manish Dugar, Anjali Bansal, Suhail Sameer, and Ruchi Deepak, among others. In its first fiscal year (FY23), Vaaree’s revenue from operations was recorded at Rs 1.91 crore while the loss of the firm stood at Rs 3.5 crore in the same period. The company is yet to file its financial results for FY24. Livspace, HomeLane and Furlenco are the top notch funded startups in the home decor space. Early stage companies such as DecorTwist, Sunday Design, and KraftInn, among others, also raised funds in the past couple of years.

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