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'Online platforms changing buying pattern among urban consumers'

Economic TimesEconomic Times · 2d
'Online platforms changing buying pattern among urban consumers'

Consumers in metro cities are increasingly shifting from top-up purchases to stock-up purchases on online platforms, according to Kanaka Bhagwat, head of ecommerce at NielsenIQ. Quick commerce and ecommerce sales have grown at a rate of 30% quarter-on-quarter over the past five quarters, driven by convenience and assortment. Ready-to-eat foods, salty snacks, refined edible oils, biscuits, and packaged atta have seen significant growth on quick-commerce channels. FMCG companies like Nestle, ITC, Hindustan Unilever, Dabur, and Emami have reported double-digit growth on quick-commerce platforms. In metro markets, quick-commerce and ecommerce contributed 85% to incremental sales in Q3 2024, signaling the growing dominance of ecommerce.

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