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Nykaa to focus on faster deliveries with warehouse expansion and regionalisation | Mint

Livemint

Livemint · 1y ago

Nykaa to focus on faster deliveries with warehouse expansion and regionalisation | Mint

Indian beauty and fashion retailer, Nykaa, aims to speed up its order-to-delivery time by delivering 70-80% of all orders on the same or next day to major cities. In Q2 2022, half of all orders in these cities were fulfilled within this timeframe, thanks to an expanded network of warehouses. Nykaa has also focused on bringing warehouses closer together, resulting in a 45% reduction in order-to-delivery timings within the last three years. The company plans to fulfill 50% of orders in the next 110-112 cities at a similar speed by September.

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Related News

Nykaa Pilots 10-Minute Deliveries In Mumbai

Inc42 · 11m ago

Nykaa Pilots 10-Minute Deliveries In Mumbai

- Nykaa launches 10-minute delivery pilot in parts of Mumbai, covering 5% of its SKU base. - The company aims to accelerate next-day and same-day deliveries to meet the demand for quick commerce-like models. - Other quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, BigBasket, and Flipkart Minutes also focus on beauty and personal care products during the festive season. - The 10-minute delivery pilot by Nykaa is part of their efforts to provide faster delivery options to customers. - This move allows Nykaa to compete with other quick commerce platforms in the beauty and personal care segment.

Nykaa Focusing On Faster But Not Ultrafast 10-Minute Deliveries

Inc42 · 10m ago

Nykaa Focusing On Faster But Not Ultrafast 10-Minute Deliveries

Nykaa, a beauty and wellness brand, is aiming to provide faster delivery for select high-demand beauty products, with a delivery window of 30 minutes to 2 hours. However, the company is still committed to maintaining a good customer experience for categories that require more time and consideration. Nykaa also wants to focus on fast-moving everyday essential products that are more suitable for quick delivery.

Myntra expands rapid delivery service M-Now to Delhi-NCR and Mumbai

YourStory

YourStory · 3m ago

Myntra expands rapid delivery service M-Now to Delhi-NCR and Mumbai

Myntra has expanded its rapid delivery service, M-Now, to Delhi-NCR and Mumbai to meet growing demand for quick fashion deliveries. The service is supported by over 40 dark stores and robust logistics, including in-house and third-party fleets. This expansion follows successful pilots and significant growth in daily orders. M-Now has also shown lower return rates, attributed to its focus on high-intent, occasion-led purchases. Competitors like Nykaa are also exploring quicker delivery models.

Ecommerce looks to cut delivery timelines as quick commerce looms

Economic Times

Economic Times · 10m ago

Ecommerce looks to cut delivery timelines as quick commerce looms

The ecommerce sector in India is becoming increasingly competitive as companies aim to offer same-day or even two-four hour delivery. This trend, driven by quick commerce players, is prompting major ecommerce firms like Flipkart, Nykaa, Myntra, and FirstCry to conduct pilots in major cities to determine the feasibility of faster deliveries. Myntra has launched a quick delivery service called M-Now, offering delivery within 30 minutes to two hours in select Bangalore pin codes. Other companies, like Nykaa and FirstCry, are also focusing on speeding up their delivery processes to meet customer demand.

How dark stores are lighting up the online beauty business

Livemint

Livemint · 1y ago

How dark stores are lighting up the online beauty business

E-commerce companies Nykaa and Purplle are considering implementing dark stores, or micro-warehouses, to improve their delivery speeds and compete with quick commerce platforms. These dark stores would be located in major cities like Mumbai and Bengaluru and would aim to provide faster deliveries within a few hours. Both companies are exploring options such as operating their own facilities or utilizing existing spaces with logistics providers. The move to dark stores would help Nykaa and Purplle retain customers and enhance their own brands. However, the high costs and logistical challenges associated with dark stores may require careful execution.

Ecommerce in competition with quick commerce

Economic Times

Economic Times · 10m ago

Ecommerce in competition with quick commerce

The ecommerce sector in India is becoming more competitive as companies aim to offer same-day or two-four hour delivery services. This trend is being driven by the rise of "quick commerce" players. Major players like Flipkart, Nykaa, Myntra, and FirstCry are already offering same-day deliveries in metros and tier-1 cities. Myntra is piloting M-Now, a quick delivery service that promises delivery within 30 minutes to two hours in select Bengaluru pin codes. Other ecommerce platforms are also looking to offer faster deliveries, driven by increasing consumer demand.

Amazon ramping up Prime investments to outpace rivals in India’s quick commerce race | Mint

Livemint

Livemint · 11m ago

Amazon ramping up Prime investments to outpace rivals in India’s quick commerce race | Mint

- Amazon is investing in its subscription programme, Amazon Prime, to enhance delivery speed and compete in India's quick commerce market. - The Prime programme in India offers free shipping, faster deliveries, and various benefits, including Prime Video. - Amazon is focusing on improving supply chains and physical infrastructure to expedite delivery times. - The company announced the integration of AI-powered shopping tools into the Amazon app. - Amazon is expected to offer faster deliveries on a wider range of products, catering to the increasing expectations of Indian consumers. - Prime membership in India is not disclosed, but the country is considered a significant part of Amazon's global landscape.

In leaked internal meeting, Amazon retail chief says sales of cheaper items are surging

Business Insider

Business Insider · 10m ago

In leaked internal meeting, Amazon retail chief says sales of cheaper items are surging

Sales of cheap items on Amazon are experiencing a surge, growing 50% faster than other items, according to the company's retail CEO Doug Herrington. The increased sales are attributed to faster delivery speeds, which prompt customers to spend more and shop more frequently. Amazon has been investing in its warehouse and logistics network to offer faster and more affordable delivery. The shift towards cheaper products marks a departure from Amazon's previous strategy, and is seen as a way to better compete with Chinese e-commerce rivals. The company is also investing in warehouse robotics technology and expanding its rural area network and drone delivery service.

Nykaa to continue investing in beauty business to drive customer acquisition | Company Business News

Livemint

Livemint · 7m ago

Nykaa to continue investing in beauty business to drive customer acquisition | Company Business News

Nykaa, through FSN E-Commerce, plans to continue investing in its beauty and personal care sector to boost customer acquisition, according to CEO Anchit Nayar. This strategic focus has spurred revenue growth, with profits rising by 61% and operations revenue increasing by 27% year-on-year. The company has reached 32 million customers, reflecting a 30% rise in order volume. Nykaa aims to expand the market by investing in marketing and category expansion for future growth.

Quick commerce is taking demand from neighbourhood stores: Nykaa's Falguni Nayar

Economic Times

Economic Times · 11m ago

Quick commerce is taking demand from neighbourhood stores: Nykaa's Falguni Nayar

Nykaa CEO, Falguni Nayar, discusses the impact of quick commerce on offline channels in the personal care category. She states that quick commerce is taking demand away from traditional neighborhood stores, but Nykaa's focus remains on enhancing speed nationwide through their own network. While beauty is one of the fastest-growing segments in quick commerce, Nayar emphasizes that Nykaa will not venture into additional categories just for the sake of ultra-fast delivery. She also highlights the importance of faster delivery across the country and Nykaa's continuous efforts to improve their network.

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