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Myntra expands rapid delivery service M-Now to Delhi-NCR and Mumbai

YourStory

YourStory · 2m ago

Myntra expands rapid delivery service M-Now to Delhi-NCR and Mumbai

Myntra has expanded its rapid delivery service, M-Now, to Delhi-NCR and Mumbai to meet growing demand for quick fashion deliveries. The service is supported by over 40 dark stores and robust logistics, including in-house and third-party fleets. This expansion follows successful pilots and significant growth in daily orders. M-Now has also shown lower return rates, attributed to its focus on high-intent, occasion-led purchases. Competitors like Nykaa are also exploring quicker delivery models.

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