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Nitro Commerce raises $5 Mn in Series A led by Cornerstone Ventures

EntrackrEntrackr · 1m ago
Nitro Commerce raises $5 Mn in Series A led by Cornerstone Ventures
Medial

New Delhi-based Nitro Commerce, an AI-powered growth platform for India’s digital consumer economy, has raised $5 million in a full-equity Series A funding round. The round was led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital. Nitro Commerce plans to deploy the fresh capital toward platform-led growth, team expansion, strengthening AI and agentic capabilities, and scaling its international footprint. Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail. The company said the funding comes amid strong traction, with its revenue growing 10x year-on-year, reaching $5 million ARR within 12 months, and targeting $10 million ARR over the next six months. Nitro aims to address rising customer acquisition costs and fragmented attribution in India’s rapidly expanding consumer economy by unifying identity, intent, engagement, and attribution into a single growth layer. Its platform includes NitroX, a commerce identity network that converts anonymous users into identifiable customers; Nitro Ads, an intent-led alternative advertising platform activating audiences beyond traditional ad ecosystems; and Nitro Pulse, an AI-driven sales and engagement engine focused on improving conversions and recovering demand. The platform is currently used by more than 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s.

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Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce

EntrackrEntrackr · 1y ago
Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce
Medial

Nitro Commerce, a revenue-as-a-service platform for ecommerce and D2C brands, has secured Rs 15 crore ($1.8 million) in a seed funding round led by Cornerstone Ventures. The round also saw participation from Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator as well as individual investors Arjun Vaidya , Kunal Khattar, Nikunj Jain and Piyush Jain. The proceeds will be deployed towards developing core technologies that support the sourcing and enrichment for ecommerce and D2C brands, Nitro Commerce said in a statement. Co-founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce is a full-stack revenue-as-a-service platform for the ecommerce and D2C markets. The platform aims to provide technologies to the industry that aid the top and middle of the funnel in order to help customers seamlessly increase revenue and super-charge their growth. The co-founders had previously launched Wigzo which was acquired by Shiprocket back in 2021. Nitro also aims to reach profitability by 2025 by democratising its technology, making it easy for merchants to access and deploy, and offering it as an outcome-as-a-service. The startup claims that it has on boarded more than 100 D2C brands in the past six months and aims to grow this number to over 1,000 brands by the end of the year. According to the Gurugram-based company, it will introduce an innovative approach to integrate e-commerce and digital advertising with bespoke and intelligent data-driven offerings. It competes with the other players in this space such as Klaviyo, Elastic Path Software, Bango, Yotpo, Rokt and others.

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 29d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Fashion quick commerce startup ZILO raises $15.3 Mn in Series A round

EntrackrEntrackr · 14d ago
Fashion quick commerce startup ZILO raises $15.3 Mn in Series A round
Medial

Fashion quick commerce startup ZILO has raised $15.3 million (Rs 140 crore) in a Series A funding round led by Peak XV Partners, which invested $8 million. Existing investors InfoEdge Ventures and Chiratae Ventures participated with $2.5 million each. The round also saw participation from Alteria Capital and Stride Ventures, along with angel investors including Lalit Keshre of Groww, Kunal Shah of CRED, Sachin Oswal, Ayyappan R, Abhishek Bansal, Sreevathsa Prabhakar, and Preeta Sukhtankar. Earlier in June last year, ZILO had secured $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures. The proceeds will be used to scale operations, invest in technology, expand to new markets, and strengthen its supply chain. It currently operates in Mumbai and plans to expand to additional cities over the next 12–14 months. Co-founded by former Flipkart and Myntra executives Padmakumar Pal and Bhavik Jhaveri, ZILO operates a fashion quick commerce platform offering apparel delivery within 60 minutes. The brand works with more than 200 brands and offers features such as home trials and instant returns. It follows a vertically integrated model combining dark stores and brand outlets to manage inventory and delivery timelines. Recently, Mumbai-based quick commerce fashion platform KNOT raised $5 million in a new funding round led by 12 Flags. ZILO also competes with Slikk and Myntra, which has expanded its quick fashion delivery offering to additional cities.

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