🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

News on Medial

Nitro Commerce raises $5 Mn in Series A led by Cornerstone Ventures

EntrackrEntrackr · 22d ago
Nitro Commerce raises $5 Mn in Series A led by Cornerstone Ventures
Medial

New Delhi-based Nitro Commerce, an AI-powered growth platform for India’s digital consumer economy, has raised $5 million in a full-equity Series A funding round. The round was led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital. Nitro Commerce plans to deploy the fresh capital toward platform-led growth, team expansion, strengthening AI and agentic capabilities, and scaling its international footprint. Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail. The company said the funding comes amid strong traction, with its revenue growing 10x year-on-year, reaching $5 million ARR within 12 months, and targeting $10 million ARR over the next six months. Nitro aims to address rising customer acquisition costs and fragmented attribution in India’s rapidly expanding consumer economy by unifying identity, intent, engagement, and attribution into a single growth layer. Its platform includes NitroX, a commerce identity network that converts anonymous users into identifiable customers; Nitro Ads, an intent-led alternative advertising platform activating audiences beyond traditional ad ecosystems; and Nitro Pulse, an AI-driven sales and engagement engine focused on improving conversions and recovering demand. The platform is currently used by more than 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s.

Related News

Ice cream brand Go Zero raises $1.5 Mn

EntrackrEntrackr · 1y ago
Ice cream brand Go Zero raises $1.5 Mn
Medial

Ice cream brand Go Zero has raised $1.5 million in its follow-on pre-Series A funding round from DSG Consumer Partners, Saama, and V3 Ventures, among others. The round also saw participation from notable angel investors such as Arjun Purkayastha. Earlier in August last year, the startup had raised $1 million in its pre-Series A funding round led by DSG Consumer Partners, Saama, and V3 Ventures. Founded by Kiran Shah, Go Zero has a diversified product portfolio featuring low-calorie, high-protein, and vegan ice creams. The startup claims that all its products are sweetened with plant-based sweeteners, which are low in calories. Currently present in 16 cities and over 125 dark stores, Go Zero ice cream brand is available on both quick commerce and e-commerce platforms in less than two years of launch. In FY24, Go Zero claims to have grown 4X compared to FY23 and while it saw 7X growth on quick commerce in just 5 months this summer. Go Zero competes with Hocco and NIC. Last year, NIC had raised $11 million in a growth funding round led by Jungle Ventures whereas Hocco recently raised $12 million from Chona family and others.

Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce

EntrackrEntrackr · 1y ago
Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce
Medial

Nitro Commerce, a revenue-as-a-service platform for ecommerce and D2C brands, has secured Rs 15 crore ($1.8 million) in a seed funding round led by Cornerstone Ventures. The round also saw participation from Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator as well as individual investors Arjun Vaidya , Kunal Khattar, Nikunj Jain and Piyush Jain. The proceeds will be deployed towards developing core technologies that support the sourcing and enrichment for ecommerce and D2C brands, Nitro Commerce said in a statement. Co-founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce is a full-stack revenue-as-a-service platform for the ecommerce and D2C markets. The platform aims to provide technologies to the industry that aid the top and middle of the funnel in order to help customers seamlessly increase revenue and super-charge their growth. The co-founders had previously launched Wigzo which was acquired by Shiprocket back in 2021. Nitro also aims to reach profitability by 2025 by democratising its technology, making it easy for merchants to access and deploy, and offering it as an outcome-as-a-service. The startup claims that it has on boarded more than 100 D2C brands in the past six months and aims to grow this number to over 1,000 brands by the end of the year. According to the Gurugram-based company, it will introduce an innovative approach to integrate e-commerce and digital advertising with bespoke and intelligent data-driven offerings. It competes with the other players in this space such as Klaviyo, Elastic Path Software, Bango, Yotpo, Rokt and others.

Hudle raises $2.5 Mn in Series A round led by Sky Impact Capital

EntrackrEntrackr · 6m ago
Hudle raises $2.5 Mn in Series A round led by Sky Impact Capital
Medial

Hudle raises $2.5 Mn in Series A round led by Sky Impact Capital Sports-tech platform Hudle has raised $2.5 million in Series A funding led by Sky Impact Capital, with participation from Physis Capital, Atrium Venture, and notable angels including Mahesh Bhupathi, Gaurav Kapur, and the founders of Blue Tokai and Nitro Commerce. Earlier in April last year, Hudle had raised Rs 7 crore in its pre-Series A round led by Inflection Point Ventures. The proceeds will be used to expand its venue network, enhance product features, and roll out a new rating system to improve engagement across recreational sports. Founded by Suhail Narain, Arjun Singh Verma and Sonam Taneja, Hudle connects players with over 2,000 venues across 60 Indian cities, enabling real-time booking and game participation for emerging sports like badminton, pickleball, padel, and others. It facilitates over 150,000 games per month, and aims to cross 3 million games by the end of this fiscal. With over 3.5x growth in gross transaction value and 2.5x revenue growth in the last year, the firm's tech stack supports easy discovery, performance tracking, and game matching. In August 2025, Hudle will launch GRIP (Game Rating Index for Players), a scoring and ranking system for recreational sports, starting with pickleball, padel, and badminton.

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 9d ago
Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures
Medial

Cumin Co. raises $5 Mn pre-Series A round led by Fireside Ventures Gurugram-based kitchenware startup Cumin Co. has raised $5 million (around Rs 41 crore) in a pre-Series A funding round led by Fireside Ventures. Existing investors Huddle Ventures and Alteria Capital also participated, along with several angel investors. Earlier in August last year, Cumin Co. had raised its first institutional funding of $1.5 million (about Rs 13.16 crore) led by Fireside Ventures along with participation from Huddle Ventures. The proceeds will be used to expand the product portfolio across cookware and kitchen essentials. It also plans to strengthen its supply chain, increase investments in R&D, and improve manufacturing and product innovation capabilities. Founded by Niharika Joshi and Udit Lekhi, Cumin Co. operates in the premium kitchenware segment and focuses on research-led product development. The brand sells cookware and kitchen essentials directly to consumers through online channels. Cumin Co. builds its products around proprietary material and coating technology under its Enviromax platform. It holds three granted patents and has five more pending, covering material science, surface coatings, and product design. Going ahead, Cumin Co. will continue to focus on controlled expansion, selective channel rollout, and improving unit economics as it scales its operations. It competes with other notable startups in this space such as Indus Valley and Palette Brand’s Ember. Indus Valley secured Rs 23.1 crore in a pre-Series A round led by DSG Ventures, while Palette Brands raised nearly Rs 17 crore in a pre-Series A round led by Rockstud Capital.

Cornerstone Ventures bags $100 Mn exit from Intelligence Node

EntrackrEntrackr · 1y ago
Cornerstone Ventures bags $100 Mn exit from Intelligence Node
Medial

Cornerstone Ventures, a SaaS-focused venture capital, has successfully exited Intelligence Node, a retail analytics and AI platform. The exit was achieved through a $100 million (Rs 849.5 crore) acquisition by global advertising giant Interpublic Group (IPG). The exit follows Intelligence Node’s acquisition by global advertising powerhouse Interpublic Group (IPG). This marks the second exit for Cornerstone Ventures Fund I (after Wigzo Technologies was acquired by logistics unicorn Shiprocket in 2021). With just two exits, the fund claims to have returned around 20% of the corpus raised and has several of the remaining 19 portfolio companies coming up for liquidity events in the near term. According to Cornerstone Ventures’ managing partner Abhishek Prasad, the fund expects to return around 100% of the corpus over the next 18-24 months, and overall deliver a 3.5-4X multiple through its lifetime (another 5 years to go). Founded in 2012, Intelligence Node has AI-driven solutions that empower businesses to optimize their digital shelf presence and pricing strategies. Cornerstone Ventures’ portfolio includes notable players in the Service SaaS space, such as ManageArtWorks, THB, EnParadigm, WatchYourHealth and Credit Nirvana, as well as SaaS + Marketplace models like Blubirch, Credilio, and Mystifly.

Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures

EntrackrEntrackr · 10d ago
Snack brand Troovy raises $5 Mn in Series A led by Fireside and Sharrp Ventures
Medial

Gurugram-based clean-label snacking startup Troovy has raised $5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round. Earlier in May last year, Troovy raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures and others. The proceeds will be used to expand distribution across e-commerce, quick commerce, and D2C channels, launch new products across clean snacking categories, and scale the business toward the Rs 100 crore revenue mark over the next few years. Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on clean, kid-friendly snacks aimed at families. It operates in categories such as chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives, and artificial additives. Over the past five months, Troovy claims to have recorded 5X growth, driven by repeat consumption and increasing adoption among urban families. The brand follows a product development process that includes multiple rounds of testing before commercial launches. Troovy currently sells its products through online marketplaces and its own website, with plans to deepen penetration across digital channels. The brand is also looking to expand its portfolio using ingredients such as millets, dals, grains, nuts, and vegetables.

Download the medial app to read full posts, comements and news.