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Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce

EntrackrEntrackr ยท 1y ago
Cornerstone Ventures leads Rs 15 Cr round in Nitro Commerce
Medial

Nitro Commerce, a revenue-as-a-service platform for ecommerce and D2C brands, has secured Rs 15 crore ($1.8 million) in a seed funding round led by Cornerstone Ventures. The round also saw participation from Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator as well as individual investors Arjun Vaidya , Kunal Khattar, Nikunj Jain and Piyush Jain. The proceeds will be deployed towards developing core technologies that support the sourcing and enrichment for ecommerce and D2C brands, Nitro Commerce said in a statement. Co-founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce is a full-stack revenue-as-a-service platform for the ecommerce and D2C markets. The platform aims to provide technologies to the industry that aid the top and middle of the funnel in order to help customers seamlessly increase revenue and super-charge their growth. The co-founders had previously launched Wigzo which was acquired by Shiprocket back in 2021. Nitro also aims to reach profitability by 2025 by democratising its technology, making it easy for merchants to access and deploy, and offering it as an outcome-as-a-service. The startup claims that it has on boarded more than 100 D2C brands in the past six months and aims to grow this number to over 1,000 brands by the end of the year. According to the Gurugram-based company, it will introduce an innovative approach to integrate e-commerce and digital advertising with bespoke and intelligent data-driven offerings. It competes with the other players in this space such as Klaviyo, Elastic Path Software, Bango, Yotpo, Rokt and others.

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Warmup Ventures launches Rs 300 Cr founders-backed Fund II

EntrackrEntrackr ยท 7m ago
Warmup Ventures launches Rs 300 Cr founders-backed Fund II
Medial

Warmup Ventures has launched its second fund, Warmup Fund II, a SEBI-registered Category 2 AIF, with a corpus of Rs 300 crore. The fund will focus on transformative areas such as deep-tech, climate, and sustainability and plans to invest Rs 5โ€“7 crore each in 25-30 early-stage startups across sectors, with a significant provision for follow-on rounds, Warmup Ventures said in a press release. Co-founded by Sharad Bansal, Rajendra Lora, and Yogesh Chaudhary, Warmup Ventures aims to bridge the gap between India's rich business heritage and its burgeoning innovation economy. By engaging family offices and second-generation entrepreneurs, the fund creates a unique platform that connects legacy businesses with future-forward startups. Warmup Ventures has backed over 15 startups. These include Bobabhai, scaling to more than 45 stores nationwide; Nitro Commerce, now hosting over 200 brands; Minimizes, a Li-ion battery recycling startup; RocketPay, a simplified payment collection app with over 5,000 merchants onboard; and Balwaan Krishi, which secured Rs 40 crore from JM Financial to advance agritech solutions for small and mid-size farmers. Warmup Ventures looks to go beyond funding by equipping early-stage founders with the knowledge and networks to make informed decisions and scale faster. The VC firm says that it harnesses the collaborative power of its network to create value for both portfolio startups and investors.

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