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News on Medial
Netflix to squeak past Disney+ in US advertising revenue in 2024
Economic Times
·
1y ago
Medial
According to a report, Netflix is projected to surpass Disney in terms of US advertising revenue by 2024. This projection is based on Netflix's growing subscriber base and its increased investment in content production. The report also suggests that as Netflix expands its advertising capabilities, it has the potential to generate significant revenue from ad placements.
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Related News
Netflix will show generative AI ads midway through streams in 2026
Arstechnica
·
2m ago
Medial
Netflix plans to introduce generative AI ads during streams in 2026 as part of its strategy to boost ad revenue. At its advertising event, Netflix highlighted the effectiveness of mid-roll and pause ads, which it has been testing since mid-2024. The ad-supported tier launched in 2022 and has grown to 94 million subscribers, with ad formats poised for global expansion. This move aligns Netflix with other streaming platforms adopting innovative advertising strategies.
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How much Netflix pays employees in jobs ranging from administrative assistant to engineer, according to salary data
Business Insider
·
1y ago
Medial
Netflix is looking to expand its advertising and gaming efforts, as well as its product teams, prompting the company to list over 400 job openings on its careers page. Despite a tough 2022, including a loss of subscribers and layoffs, Netflix has regained momentum, outpacing streaming competitors like Disney+ in the fourth quarter of 2023. The company's salary levels in the US were recently analyzed, with base salaries ranging from $72,000 to $1 million per year for various positions, according to data from the US Department of Labor.
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How Reliance-Disney Merger Is All Set To Change India’s OTT Arena
Inc42
·
1y ago
Medial
Reliance Industries Limited (RIL), Viacom 18 Media Private Limited (Viacom18), and The Walt Disney Company have entered into a joint venture to combine the businesses of Viacom18 and Star India Private Limited. The merged entity will have over 100 TV channels and two leading OTT platforms, Disney+ Hotstar and JioCinema. The partnership is expected to disrupt the streaming market in India, with the potential to compete with Netflix and Amazon Prime Video. It will also dominate the Indian sports market, accounting for a significant share of advertising revenue.
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JioStar’s Chief Revenue Officer Ajit Varghese Quits
Inc42
·
8d ago
Medial
Ajit Varghese, chief revenue officer at Reliance-backed JioStar, has resigned. He is set to join Madison Media as group CEO, overseeing its outdoor advertising vertical, OOH. Mahesh Shetty, JioStar’s head of revenue and large customer base business, will replace Varghese as CRO. This change follows the completion of the Reliance-Disney merger and JioStar's formation in November 2024.
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Coming to your streamer soon: more ads
Business Insider
·
1y ago
Medial
The paragraph highlights the increasing trend of ads in streaming services. Despite the initial selling point of ad-free streaming, platforms like Netflix, HBO Max, Disney+, and Hulu are incorporating more ads into their offerings. As streamers strive for revenue and profitability, the number of ad minutes per hour has surged. Though the impact on Netflix and Disney+ is uncertain, the trend indicates that more ads can be expected on streaming platforms in the future.
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Netflix India’s net profit soars 75% to INR 35 cr in FY23
Inc42
·
1y ago
Medial
Netflix Entertainment Services India LLP, the Indian arm of streaming giant Netflix, reported a 75% increase in net profit to INR 35 Cr in the financial year 2022-23. The company's operating revenue also grew by 24% to INR 2,214 Cr. The rise in revenue is attributed to an increase in subscribers and comes at a time when Disney is in talks with Reliance Industries for a potential merger in the streaming industry. Netflix reduced its subscription plan prices in 2021, leading to improved customer engagement and higher subscriber numbers in 2022.
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All Signs Point to Apple TV+ Getting Ads
Gizmodo
·
1y ago
Medial
Apple is reportedly considering introducing an ad-supported tier for its streaming service, Apple TV+. The company recently hired a 14-year ad executive from NBCUniversal to strengthen its video advertising team. While Apple has not officially announced plans for an ad-supported tier, it has already started showing ads for certain offerings and has been bringing in ad executives from various media companies. With other major streaming services like Netflix, Disney+, HBO Max, and Amazon Prime Video introducing ads, it seems likely that Apple will follow suit to boost revenue.
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Star India’s operating losses widen by 45% to $314 mn in June quarter | Mint
Livemint
·
1y ago
Medial
Star India, owned by The Walt Disney Co., reported a widened operating income loss of $314 million in the June quarter of 2023-24, compared to $216 million in the same period the year before. This increase was attributed to higher programming and production costs related to the timing of the ICC Men's T20 World Cup, a decrease in affiliate revenue, and growth in advertising revenue. Disney+ Hotstar, the streaming platform, had 35.5 million paid subscribers at the end of the quarter, with an average monthly revenue per subscriber of $1.05 due to higher advertising revenue.
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Elon Musk has a unique plan to solve Twitter's ad problems
Business Insider
·
1y ago
Medial
Tesla, owned by Elon Musk, is trying to solve Twitter's advertising problem by advertising on the social media platform. Tesla has recently started running ads on Twitter, YouTube, and TikTok. Prior to this, Tesla had never advertised before as the company relied on word-of-mouth and Elon Musk's promotional efforts on Twitter. However, with Musk now owning Twitter and facing advertiser backlash, Tesla is taking the unconventional route of advertising on the platform to maintain visibility. Other big brands like Netflix have also resumed advertising on Twitter after pausing in response to Musk's past controversies.
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Netflix explodes into a new era
Livemint
·
6m ago
Medial
Netflix reported a record 18.9 million new subscribers in the fourth quarter, surpassing expectations and even the 2020 lockdown surge. Despite concerns about sustainability following hits like the second season of its most popular series, Netflix highlighted broader subscriber base growth. The company announced another price hike, boosting shares by over 14%. Shifting focus from subscribers, Netflix now prioritizes revenue and earnings growth as it diversifies with advertising, aiming to maintain consistent performance.
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