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Netflix admits it used generative AI in a big sci-fi hit to cut costs

The Verge

The Verge · 20d ago

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the Argentinian sci-fi series "The Eternaut," marking a first for the streaming platform. Co-CEO Ted Sarandos explained that the use of AI was significantly faster and more cost-effective compared to traditional visual effects techniques. The AI generated a complex scene of a building collapsing in Buenos Aires, completed ten times faster than usual. Sarandos highlighted AI's potential to enhance creative processes affordably.

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The strange $55 million saga of a Netflix series you will never see

Economic Times

Economic Times · 1y ago

The strange $55 million saga of a Netflix series you will never see

The costly and chaotic production of a Netflix sci-fi series called "Conquest" directed by Carl Erik Rinsch never made it to release. Despite Netflix's initial excitement and a whopping $55 million budget, the show never saw completion. Rinsch's erratic behavior, financial mismanagement, and questionable mental state led to the project's downfall. Now, Rinsch and Netflix are engaged in a confidential arbitration proceeding over contractual breaches and financial damages. This failed project serves as a cautionary tale amid Hollywood's changing landscape and the growing need to cut back on extravagant spending.

Amazon’s Prime Video pushes ‘AI Topics’ instead of the old algorithms - The Verge

The Verge

The Verge · 7m ago

Amazon’s Prime Video pushes ‘AI Topics’ instead of the old algorithms - The Verge

Amazon is testing a new feature for Prime Video that uses AI to recommend content. The feature, called "AI Topics," provides personalized recommendations based on users' interests, such as sci-fi or fantasy. Users can further refine recommendations by selecting related topics. This move by Amazon comes as other streaming services, like Netflix, have already been using machine learning algorithms for recommendations. The AI Topics feature is currently being rolled out to select living room devices in the US. Last month, Prime Video also introduced AI-based recaps to summarize TV shows and episodes.

Why people are falling in love with AI chatbots

The Verge

The Verge · 1y ago

Why people are falling in love with AI chatbots

The last episode of Decoder explores the impact of generative AI on human communication and connection. The rise of AI chatbots in dating apps, such as Tinder, allows users to customize their profiles and send tailored messages. Additionally, startups like Volar offer AI chatbot versions of individuals to interact with other chatbots before meeting in person. However, the ultimate sci-fi vision is the emergence of AI companions like Replika, which people already use for emotional support and even romantic relationships. Although the technology has a long way to go, it is evident that AI is shaping human interaction in unique ways.

What Elon Musk’s ‘Age of Abundance’ Means for the Future of Capitalism

Livemint

Livemint · 1y ago

Elon Musk envisions a future of abundance where intelligent robots replace human workers. Musk believes that digital superintelligence and robotics will make goods and services nearly free in the long term, solving labor shortages and automating tasks that are dangerous or tedious. Some economists predict that generative AI could boost global GDP by 7% in the next decade and potentially automate two-thirds of U.S. occupations. Musk's vision, which he refers to as "Sci-Fi Socialism," raises questions about the meaning of work and the control of resources in a society driven by advanced technology.

Netflix says Generative AI can adversely impact its operations

Economic Times

Economic Times · 1y ago

Netflix says Generative AI can adversely impact its operations

Netflix has stated that generative artificial intelligence (AI) can have a negative impact on its operations. The streaming giant is concerned about the use of AI-generated deepfake videos, online manipulation, and other related factors that could undermine the trust of its users. Netflix emphasized the need for maintaining authenticity and credibility in digital content and warned against the potential risks associated with generative AI.

WeWork seeks permission to begin canceling leases in bankruptcy

Economic Times

Economic Times · 1y ago

WeWork seeks permission to begin canceling leases in bankruptcy

WeWork has filed for bankruptcy and is seeking permission to start canceling leases as it grapples with the fallout from the pandemic. The co-working space provider has been hit hard by the shift to remote work, with many companies no longer needing office space. WeWork is now looking to shed leases and reduce its real estate footprint to cut costs.

Netflix will show generative AI ads midway through streams in 2026

Arstechnica

Arstechnica · 2m ago

Netflix will show generative AI ads midway through streams in 2026

Netflix plans to introduce generative AI ads during streams in 2026 as part of its strategy to boost ad revenue. At its advertising event, Netflix highlighted the effectiveness of mid-roll and pause ads, which it has been testing since mid-2024. The ad-supported tier launched in 2022 and has grown to 94 million subscribers, with ad formats poised for global expansion. This move aligns Netflix with other streaming platforms adopting innovative advertising strategies.

Lights, Camera, Algorithm! Runway AI Joins the Production Crew

Economic Times

Economic Times · 15d ago

Lights, Camera, Algorithm! Runway AI Joins the Production Crew

Netflix and Disney are integrating Runway AI's generative video technology into their production processes to enhance creativity and reduce costs. Runway AI enables faster visual effects creation, as demonstrated by its use in Netflix's series "The Eternaut." Both studios are discreetly adopting AI to aid rather than replace human creativity, expanding filmmakers' toolkits with capabilities like rapid scene animation and high-quality content production. This strategic innovation respects tradition while optimizing future productions.

Hollywood’s pivot to AI video has a prompting problem

The Verge

The Verge · 1m ago

Hollywood’s pivot to AI video has a prompting problem

Filmmaker Bryn Mooser, co-founder of Asteria, envisions a collaboration between filmmakers and generative AI models to create movies. Asteria, distinguishing itself with an "ethical" AI model, aims to address Hollywood's skepticism about AI's role in filmmaking. Mooser believes AI can cut production costs and democratize filmmaking by enabling smaller teams and faster outputs. However, concerns remain about AI's potential to reduce jobs, despite its promise to transform traditional film production.

Meta unveils its newest custom AI chip as it races to catch up

TechCrunch · 1y ago

Meta unveils its newest custom AI chip as it races to catch up

Meta is investing billions in its own artificial intelligence (AI) endeavors, including recruiting AI researchers and developing hardware chips. The company has unveiled the "next-gen" Meta Training and Inference Accelerator (MTIA), a chip built on a 5nm process that offers improved performance compared to its predecessor. While Meta currently uses the new chip for ranking and recommending display ads, it is exploring its potential for generative AI training workloads. However, Meta acknowledges that it will not replace GPUs but instead complement them. The company is under pressure to cut costs as rivals in the AI space continue to advance their own hardware offerings.

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