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Netflix says Generative AI can adversely impact its operations

Economic Times

Economic Times · 1y ago

Netflix says Generative AI can adversely impact its operations

Netflix has stated that generative artificial intelligence (AI) can have a negative impact on its operations. The streaming giant is concerned about the use of AI-generated deepfake videos, online manipulation, and other related factors that could undermine the trust of its users. Netflix emphasized the need for maintaining authenticity and credibility in digital content and warned against the potential risks associated with generative AI.

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Netflix wants its partners to follow these rules when using gen AI

The Verge

The Verge · 4d ago

Netflix wants its partners to follow these rules when using gen AI

Netflix has introduced guidelines for using generative AI (gen AI) in content production. While supportive of using gen AI as a creative tool, Netflix emphasizes transparency with its partners to mitigate legal risks. The guidelines specify that gen AI should not infringe on copyrighted material, store production data, or replace real performances without consent. The company stresses the importance of ensuring audiences can trust the content, avoiding misleading representations. Written approval is required for higher-risk uses.

Microsoft says US rivals are beginning to use generative AI in offensive cyber operations

Economic Times

Economic Times · 1y ago

Microsoft says US rivals are beginning to use generative AI in offensive cyber operations

Microsoft has stated that adversaries like Iran, North Korea, Russia, and China are utilizing generative artificial intelligence (AI) for offensive cyber operations. Microsoft, in collaboration with OpenAI, has detected and disrupted threats that exploited AI technology developed by these adversaries. The company believes that exposing these techniques is crucial as rival nations use large-language models to breach networks and conduct influence operations. This development raises concerns about the potential impact on cybersecurity, including enhanced deepfakes and voice cloning.

Netflix will show generative AI ads midway through streams in 2026

Arstechnica

Arstechnica · 3m ago

Netflix will show generative AI ads midway through streams in 2026

Netflix plans to introduce generative AI ads during streams in 2026 as part of its strategy to boost ad revenue. At its advertising event, Netflix highlighted the effectiveness of mid-roll and pause ads, which it has been testing since mid-2024. The ad-supported tier launched in 2022 and has grown to 94 million subscribers, with ad formats poised for global expansion. This move aligns Netflix with other streaming platforms adopting innovative advertising strategies.

Diversified R&D and generative AI key to future growth, says HCLTech's C Vijayakumar

Economic Times

Economic Times · 1y ago

Diversified R&D and generative AI key to future growth, says HCLTech's C Vijayakumar

The article discusses HCLTech's performance in the December quarter and their strategy for future growth. Despite the positive impact from the US Federal Reserve's rate-easing cycle, HCLTech CEO C Vijayakumar mentions that discretionary spending by US companies remains cautious. However, HCLTech aims to boost its top and bottom lines through deal conversions, a diversified R&D portfolio, and the rising demand for generative AI. The company has seen growth in its ER&D business across various industries and expects meaningful revenue from generative AI projects in the coming quarters.

Is anything still true? On the internet, no one knows anymore

Livemint

Livemint · 1y ago

Is anything still true? On the internet, no one knows anymore

The article explores the growing problem of fake content created by generative artificial intelligence (AI) and its impact on our ability to trust information on the internet. It discusses how AI can produce convincing fake pictures, voice clones, and videos, leading to the spread of false information and the erosion of trust in what we see and hear. The article highlights examples of misleading content and the difficulty in distinguishing AI-generated fakes from real images. It also emphasizes the need for critical thinking and attention to verify the authenticity of information in the age of generative AI.

Narayana Murthy bats for AI, says technology great leveller

YourStory

YourStory · 8m ago

Narayana Murthy bats for AI, says technology great leveller

He said AI can be used in areas like automatic cars, precision operations, disease detection and hazardous operations in which human beings may be exposed to high risk.

Amazon CEO Signals More Layoffs Ahead in Aggressive Cost-Cutting Push

StartupTalky

StartupTalky · 2m ago

Amazon CEO Signals More Layoffs Ahead in Aggressive Cost-Cutting Push

Amazon's CEO Andy Jassy recently communicated to employees about potential future layoffs as part of an enhanced focus on artificial intelligence (AI). He indicated that AI's integration into Amazon operations could lead to workforce restructuring, cutting some roles while increasing others. Jassy highlighted the transformative impact of generative AI on business operations and consumer experiences. The company is investing heavily in AI, using it in areas like Alexa development and enhancing internal processes to boost efficiency and competitiveness.

CIOs Feel Heat From CEOs on Generative AI

Livemint

Livemint · 1y ago

CIOs Feel Heat From CEOs on Generative AI

The rise of generative AI is being driven by CEOs, rather than technologists, within companies. This creates a unique challenge for chief information officers (CIOs) who bridge business and technology leadership. CIOs feel the pressure to meet the expectations set by CEOs, while also needing proof of concept to demonstrate the real impact of generative AI. Companies like Microsoft, Google, Amazon, and Apple are investing in generative AI and incorporating it into their products and services. CIOs are responsible for ensuring companies don't get swept away by enthusiasm for the technology, while also prioritizing security and data privacy. Overall, generative AI is seen as a technology space that can benefit every organization.

Generative AI taking investments to the cloud: Salesforce’s Arundhati Bhattacharya

Economic Times

Economic Times · 1y ago

Generative AI taking investments to the cloud: Salesforce’s Arundhati Bhattacharya

The article discusses the rise of generative AI and its impact on investments in the cloud. Arundhati Bhattacharya, the CEO of Salesforce in India, highlights the potential of generative AI in enhancing investment decisions and reducing risks. She also emphasizes the importance of AI ethics and data privacy in the adoption of these technologies. Overall, the article explores the benefits and challenges associated with generative AI in the investment landscape.

Heavy rains, water logging dent quick commerce, food delivery, dine-ins across North India

Economic Times

Economic Times · 1y ago

Heavy rains, water logging dent quick commerce, food delivery, dine-ins across North India

Heavy rains and waterlogging have adversely affected quick commerce and food delivery platforms in North India. The heavy downpour has led to the cancellation and non-delivery of orders, impacting hundreds of pin codes. Restaurant chains and entertainment hubs in Delhi-NCR have also reported a significant decline in footfalls. The disruptions caused by waterlogging have affected fresh supplies and hampered delivery riders' ability to operate. The continuous heavy rains and inefficient drainage system are expected to have a major impact on business operations in the region.

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